EETech

For years the electronics industry has reluctantly relied on disconnected tools. One platform for media. Another for lead generation. Another for research. Another for procurement. Another for website and commerce. Every gap between those tools is friction, and an opportunity to lose the customer. Over the past decade we’ve been building something different. A connected platform that links engineers, demand, supply chains, and revenue. Over the next several weeks we’ll show you exactly how it works. Explore the new EETech at www.eetech.com

The algorithm trained us all to post the same way. Short sentences. Personal story. Five lessons. Inspirational close. And we followed along — because it worked. Until it made us all invisible. https://lnkd.in/gayurPVG

Engineers don’t start on your website. They start with part numbers, specs, and datasheets. That’s where decisions begin and where Datasheets.com puts your brand. • Reach engineers during active component research • Show up in spec-driven, high-intent searches • Drive qualified traffic straight to your products If you want to influence decisions earlier, you have to be where engineers actually work. 👉 https://lnkd.in/gYa4NEmf

The best part of events like #APEC2026? The people behind the technology. Great connecting with Ted Karlin from Infineon Technologies — a past keynote speaker and a leader helping shape the future of power electronics. And always good to spend time with partners like Mouser Electronics, who play a critical role in getting those innovations into engineers’ hands. This is what the industry looks like when it all comes together.

Boots on the ground at #APEC2026. Our team is in San Antonio connecting with engineers, covering the latest in power electronics, and meeting with the companies shaping what’s next. If you’re at the show, let’s connect. https://lnkd.in/gM--Eq-Z

AI solved one of marketing’s biggest problems. Content production. Blog posts. Social captions. Landing pages. Newsletters. What used to take hours now takes minutes. But something interesting happened. As content became easier to produce… it became harder to matter. Because the real constraint in marketing was never content. It was attention. In this article we explore: • why AI accelerated content saturation • why volume is no longer a competitive advantage • what actually makes marketing stand out now Read the full article: https://lnkd.in/gesKMGnt

APEC has become the epicenter for power electronics in North America and we’re excited to be part of it. We’ll be on-site meeting with partners, capturing insights, and covering the trends shaping what’s next. As a media partner of APEC, our focus is simple: connect with the people building the future and share those stories with engineers around the world. If you’re attending, let’s find time to meet. Contact sales@eetech to schedule some time.

Engineers don’t like guessing. When a component goes into a design, it has to work, it has to be authentic, and it has to meet certification requirements. No surprises. No grey areas. New data from EETech’s Engineering Insights Report shows something interesting happening in distributor selection. Product certification has moved to the top of the priority list, especially among Millennial and Gen Z engineers. Not price. Not inventory breadth. Certification. Because in today’s supply chain environment, verification is becoming just as important as availability. If distributors want to win the next generation of engineers, proving authenticity and compliance cannot live three clicks deep in the documentation anymore. It has to be front and center. Read the full analysis: https://lnkd.in/dmGhJKyi

Control and automation engineers know exactly what slows down a design: hunting for the right components. When we asked engineers which product selectors would actually help them during the design process, the answers were clear: 🔹 Sensors (72.67%) 🔹 Power Supplies (67.44%) 🔹 Connectors (56.98%) 🔹 Electromechanical Components (54.65%) 🔹 Cable Configuration Tools (52.91%) The common thread? These are the categories where configuration complexity is high and the wrong choice can ripple through the entire system. In other words, engineers aren’t just looking for more parts. They’re looking for smarter tools that narrow the field and get them to the right component faster. Product selectors aren’t a “nice-to-have” anymore. They’re becoming part of the engineering workflow. ⚙️ Explore the full findings in the Engineering Insights Report (link in comments)

The em dash has been used correctly by writers for four hundred years. Then AI came along, used it constantly, and now the whole marketing industry is deleting it on sight. We wrote it a eulogy — and snuck in a real point about what we're actually optimizing for when we try to "sound human." https://lnkd.in/giCZfgWY If you're the type to attend a punctuation funeral, we also eulogized The Blog and The Hashtag. Follow our page to see who is next.