Dreamdata

From Attribution to Intelligence: Rethinking Marketing ROI in the AI Era B2B buyers are making decisions through AI tools, peer networks, and untrackable "dark" channels long before they ever hit your website. If you’re still relying on traditional attribution models, your pipeline is likely built on guesswork. In this session, Mark Goloboy, Founder of Market Growth Consulting and B2B growth expert, breaks down MGC's modern framework for scaling high-growth companies like Sitecore and M-Files. Mark argues that the modern CMO must focus on pipeline metrics rather than lead-gen, and be the revenue portfolio architect, shifting focus from backward-looking metrics to forward-looking intelligence. What you’ll take away from this session: - The Evolution of Attribution: How to move beyond static touchpoints and leverage data intelligence to identify the high-intent signals that actually predict revenue. - Agile Infrastructure: Why your CRM should be permanent but your AI workflows should be modular, and how to justify the ROI of a short-term, adaptable tech stack. - Ending the MQL Myth: What to measure instead of vanity metrics to ensure Sales and Marketing are finally rowing in the same direction. - The Lean Network Model: A look into Mark’s unique approach of leveraging expert-driven networks to outperform massive, slow-moving internal departments. - Brand Authority in the AI Age: Practical steps to ensure your company is the one recommended when buyers ask LLMs and AI tools for solutions. For more B2B conversations like this check out the Attributed Podcast on your preferred listening platform: Spotify: https://lnkd.in/eWVCc34r Apple: https://lnkd.in/gMRP5Bmu

Move over, Met Gala. We hit Demand & Expand this year with a tiny microphone to ask an important question in B2B: Who are you wearing? A massive thank you to ♜ Arthur Castillo (Storylane), Mason Cosby (Scrappy ABM), Tyron Pretorius (The Workflow Pro), Petros Hong (Apify), Adam Schoenfeld (Inflection.io), Jess Cook (Vector 👻), the Chili Piper team, and Guideflow for playing along and showing off your premium swag. When the event is over, you need to know if being there actually drove revenue. Dreamdata helps you measure the real impact of your event marketing. No tiny microphone required.

You are tracking clicks, but your buyers are making decisions in AI tools and untrackable dark channels. If you are still relying on traditional attribution models, you may be flying blind. Join us this Monday for a live session with Mark Goloboy, Founder of Market Growth Consulting. We are discussing how modern marketing leaders must shift from backward-looking metrics to forward-looking intelligence. Learn how to let the MQL die in favor of actual pipeline metrics, justify an agile AI tech stack, and ensure your brand is the one LLMs actually recommend to buyers. Save your spot for Monday with the link below!

The Marketing Science Behind Being Remembered in B2B Most B2B brands spend millions trying to be better, but to really drive a sustainable growth engine it requires being recalled at the moment of need. In this episode of the Attributed Podcast, we sit down with Professor Jenni Romaniuk, Associate Director of the world-renowned Ehrenberg-Bass Institute and author of Better Brand Health and How Brands Grow Part 2. Jenni breaks down the two pillars of "Mental Availability" in B2Bs: Category Entry Points (CEPs); the internal and external cues that trigger a buyer to start a search, and Distinctive Brand Assets (DBAs), the sensory cues that ensure your brand gets the credit for the thought. In this chat, we’ll bridge the gap between academic research and B2B reality, exploring how to map the complex buying situations of a B2B committee and how to avoid the "sea of sameness" that kills most professional services and SaaS brands. What you’ll learn: - How to identify the 7 W’s (Why, When, Where, With Whom, etc.) that lead a customer to your category before they ever search for a vendor. - Why being on the mental shortlist is more valuable than any sales pitch later in the funnel. - How to use the "Fame vs. Uniqueness" matrix to audit your logos, colors, and taglines so you stop wasting money on "invisible" marketing. - Why B2B growth depends on your brand being easy to think of and easy to buy within complex buying cycles. - Why B2B marketers must stop "refreshing" their brand and start building long-term memory recall that stick for decades. For more B2B conversations like this check out the Attributed Podcast on your preferred listening platform: Spotify: https://lnkd.in/eWVCc34r Apple: https://lnkd.in/gMRP5Bmu

The average B2B sales cycle takes 272 days. So why are most LinkedIn Ad strategies built for a single week? A new episode of the Attributed podcast is now streaming! Anthony Blatner joins us to share his playbook for highly profitable LinkedIn Ads that actually match how B2B deals close. Backed by our 2026 LinkedIn Ads Benchmarks Report, we discuss why you need to stop asking cold audiences for demos and start using Thought Leader Ads to build compounding trust over the long haul. Stream the episode now with the link in the comments.

No marketer wants to stand in front of leadership with numbers they can’t explain. We already help teams trust the numbers, now we’re launching a new way to report on them exactly how your team needs to. Join us on 11 June at Dreamdata HQ for a celebration of Analytics Hub, complete with a mystery treasure hunt, drinks, a food truck, and a room full of B2B marketers who get it. We’ll keep the product walkthrough short, so you can get back to solving clues and meeting new people. Spaces are limited, so RSVP with the link in the comments if you’d like to join.

If you want to break free from the B2B sea of sameness, you need to stop refreshing your brand and start building long-term memory recall. Join us next week for a live session featuring Professor Jenni Romaniuk of the world-renowned Ehrenberg-Bass Institute. Discover how to map the buying triggers that get you on the mental shortlist before a search even begins, and how to audit your brand assets so you stop wasting money on invisible marketing. Save your spot for next week's live with the link in the comments.

How to Win B2B LinkedIn Ads (272-Day Deals) with Anthony Blatner The average B2B sales cycle takes 272 days, so why are most LinkedIn Ad strategies built for a week? Anthony Blatner, Managing Director, Founder, and CMO of Speedwork -- LinkedIn Ads Agency, joins us to talk about his playbook for building highly profitable LinkedIn Ads strategies that match the reality of how B2B deals close. We'll pair his playbook with new data from the 2026 Dreamdata LinkedIn Ads Benchmark Report. As Anthony highlighted in our benchmarks report: "We’ve always known B2B sales cycles are really long, and now it’s great to have real data behind it. A 272-day timeline can seem daunting, but accepting it will change how you approach your entire B2B marketing strategy." In B2B, you shouldn't ask a cold audience to book a demo on their first ad impression. Instead, Anthony will explain how to use Thought Leader Ads to foster relationships, allow your prospects to get to know your leadership team, and build compounding trust over the long B2B buying window. What we will cover: - A dive into the 2026 Dreamdata benchmark data and what a 272-day journey means for your pipeline. - Why you shouldn't ask a cold audience to book a demo on the first ad impression. - How to use your team's leadership and storytelling to build compounding trust over time. - How to prove the value of your top-of-funnel LinkedIn investments so your team stays committed. For more B2B conversations like this check out the Attributed Podcast on your preferred listening platform: Spotify: https://lnkd.in/eWVCc34r Apple: https://lnkd.in/gMRP5Bmu

The Analytics Hub - Treasure Hunt & Launch 🕵️ 🎉 Most B2B launch events are forgettable. This one has mysteries, a food truck, and a 15-minute demo. Join us on June 11th at Dreamdata HQ for an urban treasure hunt and a celebration of Dreamdata Analytics Hub. The Agenda 16:00 - 16:30: Meet and Greet - Grab a drink 16:30 - 18:00: The Mystery Treasure Hunt - Small teams solve clues together. A great way to meet new people without the small talk. 18:00 - 18:30: Analytics Hub Launch - We crown the winners of the hunt and show you how Analytics Hub fixes your reporting headaches in just 15 minutes.  18:30 – 19:30: Food Truck, Drinks & Music - This is where the magic happens. A food truck, cold drinks, and good vibes. Space is limited. RSVP now to get your name on the list.

ROAS doesn’t just come from lowering costs, it comes from influencing buyers earlier. New research from Marketing Partner Dreamdata found LinkedIn Ads' return-on-ad-spend grew to 121% in 2025. That’s up from 113% in 2024. LinkedIn is still the only platform to deliver positive ROAS across surveyed customers. Why? Because early influence compounds. It helps shape consideration, build familiarity, and improve conversion efficiency across the funnel. Invest in reaching your buyers where they spend their time. Get more report insights here 👉 https://lnkd.in/dkSQ7DPw