LBBonline - Little Black Book

Kev Hughes, one of Drummond Central's creative directors, tells LBB about how the employee-owned independent agency works, why the unexpected is a vital ingredient for great brand collaborations, and its ambitions for the future. Read here: https://hubs.la/Q03kWHM60

FCB London has created a campaign for Kleenex brand which features a partnership with the artist Mr Doodle. Read here: https://hubs.la/Q03kQ48V0

Wacky and wonderful work from Eurostar, PETA, Coca-Cola, Chicken Licken and more feature in this week's selection of top ads. This week's collection was chosen by LBB's Aysun Bora, Abi Lightfoot, Zara Naseer, Olivia Atkins, Alex Reeves, Sunna Coleman, Zhenya Tsenzharyk, Jordan Won Neufeldt, Ben Conway, Tará McKerr, Paul Monan and April Summers. Read here: https://hubs.la/Q03kPnZT0

Corona celebrates its 100-year anniversary with a film highlighting 100 years of beach culture, a definitive list of the top 100 beaches in the world to visit, and a signed multi-year sponsorship of a renowned concert at Copacabana Beach in Rio de Janeiro. The campaign from Wieden+Kennedy Amsterdam invites consumers to embrace their 'beach side' Read more: https://hubs.ly/Q03kNWCC0

Nice and Serious is looking for a junior account executive role to support the client services team to help deliver great work. The ideal candidate must be eager to learn and develop, have the passion for building strong internal & external relationships, have excellent organisational skills and be proactive by nature. Apply by 4th May: https://hubs.la/Q03kD9WN0 #LBBJobBoard #hiring #vacancy #careersinadvertising #jobsearch #jobs #vacancies #accountexecutive

CMOs Must Worry Less About Being Fired, Worry More About Being a Good Leader The Marketing Academy CEO Sherilyn Shackell said while CMOs make the best CEOs, the majority are paralysed by a fear they’ll be fired, but should be prepared for it, reports LBB’s Tess Connery-Britten. Read here: https://hubs.la/Q03kMWG-0

Hard Rated Gives Kiwis One Less Reason to Move to Australia Droga5 ANZ Aotearoa created a campaign that asks, "Why go to Aussie when Aussie’s best drink just came to you?" Read here: https://hubs.la/Q03kMPBQ0

Pedigree's Adoptable drove a 600% jump in dog adoptions. One Mars Petcare marketer says it’s proof AI can build brand purpose. Mars Pet Nutrition marketing director Anthony Dean shared how focusing on brand purpose, rather than efficiency, drove six times the amount of foot traffic to shelters and means ‘Adoptable’ is now being rolled out in North America, reports LBB’s Tom Loudon. Read here: https://hubs.la/Q03kMMRP0

Telstra reimagines phone boxes as lifelines in symbolic campaign with +61 and Bear Meets Eagle On Fire. Artistic installations transform public phones into representations of crisis support, as three boxes face heritage consideration for their emergency roles, reports LBB’s Tom Loudon. Read here: https://hubs.la/Q03kMMRN0

The Spinoff launches urgent membership drive amid NZ media crisis. Daylight’s ECD Charlie Godinet exclusively tells LBB’s Tom Loudon the campaign should connect readers with “the part of the platform they connect with most, a part for them to protect” and double paid subscribers. Read here: https://hubs.la/Q03kMLLg0