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How do you turn everyday, chaotic human moments into a cohesive brand narrative? By now, you may have caught our latest campaign, “When Life Happens,” on your screens. It’s a celebration of the messy, beautiful, and major chapters of life, from moving into a first home to prepping a nursery for a new baby. But behind every great 30-second spot is a mountain of strategy, ideation, and creative problem-solving. Hear directly from Kristie Lang, our Visual Design Lead, on the inspiration behind the stories, and see how we collaborated with our partners at Cintri to bring it all to fruition. ⬇️