Blue Chip is a proud sponsor of the upcoming P2PI Retail Media Summit, where we will be sharing retail media thought leadership during Connect meetings. We're also thrilled to announce that our own Senior Director of Commerce and Investment Strategy, Mary Kate Huffman, will be accepting an award for retail media leadership at the Summit. We hope you'll join us in congratulating Mary Kate. #P2PIRetailMediaSummit
About us
Blue Chip is an independent, full-service Brand Commerce agency. We bring change by uniting brand building and sales performance. We build brands over time and drive sales overnight.
- Website
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https://www.bluechipww.com/
External link for Blue Chip
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- Greater Chicago Area, IL
- Type
- Privately Held
- Specialties
- Brand Marketing, Creative, Digital Experience, Ecommerce, In-House Production, Integrated Media, Measurement & Analytics, Shopper Marketing, Social & Content, and Strategy & Research
Locations
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Primary
Get directions
650 Dundee Road
Suite 250
Greater Chicago Area, IL 60062, US
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Get directions
515 N State St
Chicago, Illinois 60654, US
Employees at Blue Chip
Updates
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The Blue Chip team brought positive change to Chicago by volunteering at ReStore, a Habitat for Humanity program that works to keep home goods and appliances out of landfills by finding them new homes. Thanks to Sabrina Fraley, Scott Bednar, Michelle Fairbrother, Fred Schaaf and Darick Maasen for your good work.
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Our latest spot for Emerald Nuts' No Nonsense campaign was featured in Ad Age's Creativity Today section, and all nonsense aside, we're honored to see this work recognized. See the full roundup here: https://lnkd.in/g_nywASs
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"Ten years ago we were introduced to selfie sticks, “Uptown Funk,” highly flammable hoverboards and a crazy-talented Sr. Copywriter from Kansas City, Kit Fries. While we can all agree that some things are better left in the past, at Blue Chip, we continue to relish in our good fortune at having this Creative Director very much in our present. Leading with poise, empathy and endless creativity, Kit has been growing business, cultivating relationships and bringing change to every project he touches for the past decade, and we are simply better because of him. Cheers to you, our resident Kansas City Chiefs Superfan, and here’s to the next 10!" - Kendahl Damico, Group Creative Director
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Blue Chip CMO Dan Eisenberg and SVP of Integrated Media Erich Parker took a moment to talk to Digiday about the rapidly evolving tariff situation and its effects on retail media.
Wall Street may be breathing a sigh of relief over the 90-day tariff pause but marketers aren’t joining the celebration. They’ve seen this movie before — temporary reprieves followed by fresh volatility. It’s precisely why they’ve been demanding more flexibility in their media deals, especially in the fast-shifting terrain of retail media. That’s the real pressure point. Even with some tariffs paused, others remain very much alive. A 10% blanket hike on imports from roughly 75 countries plus a 125% tariff on Chinese goods still leaves marketers facing a potential 25% surge in cost, with no clear end in sight. The math hasn’t really changed. Higher costs mean fewer goods sold. And with fewer goods to possibly move, CPG marketers are asking the obvious question: Will they need to advertise as much at all? In this piece by Kimeko McCoy and Seb Joseph, we speak to Mark Barker of Craft & Commerce, Julie Sechrist of Tandemtide, Erich Parker & Dan Eisenberg of Blue Chip, Christa Klausner of Digitas North America, and Patrick Petriello & Julie Spear of Acadia. https://lnkd.in/eiGViEkb
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Thank you to the Brand Innovators Culture Shifters Summit yesterday for hosting Dan Cornell, Blue Chip's VP of Communications and Activation. Dan moderated a 30-minute session called From Awareness to Influence: Tapping into Culture to Build Brand Relevance & Lasting Loyalty, and we were honored to share the stage with strategic leaders from Patagonia and Pantone.
From awareness to action—that’s how brands make an impact. Angela Clark from Patagonia, Kimberly Sterling from Pantone, and moderator Dan Cornell from Blue Chip dove deep into how brands can tap into culture to forge real connections at our Culture Shifters #BISummit hosted by University of Michigan - Stephen M. Ross School of Business. They discussed how purpose-driven campaigns can move beyond surface-level engagement and resonate with consumers on a deeper level, fostering not just attention but a strong, enduring bond. 📢 SUBSCRIBE to our YouTube Channel to get all the highlights, exclusive interviews, and latest insights! 🎥 https://lnkd.in/g_sTV57
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We're proud of Blue Chip's own VP of Communications and Activation, Dan Cornell, as he takes the stage alongside thought leaders from Patagonia and Pantone at the Brand Innovators Culture Shifters Summit today. Dan will be moderating a 30-minute session titled From Awareness to Influence where they will discuss how marketers can tap into culture to build brand relevance and lasting loyalty.
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Frozen potato brand GROWN IN IDAHO® is partnering with the new A MINECRAFT MOVIE for a sweepstakes inviting shoppers to MINE YOUR HUNGER for a chance to win an exclusive LA film screening and more. Thanks to MediaPost for highlighting this perfect partnership, which Blue Chip was proud to support. A MINECRAFT MOVIE opens only in theaters April 4th. Read the full article here: https://lnkd.in/gxMbFKft
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