AdDaptive Intelligence, Inc.

🚀 We’re Hiring 🚀 AdDaptive is growing, and we’re looking for talented individuals to join our Solutions Team as a Media Solutions Manager and a Senior Media Solutions Manager If you are passionate about media, data-driven strategies, and making an impact with a great team, apply directly on our website today! 🎊 https://lnkd.in/e5BP4Cs5

AdDaptive has been profitable and self-sustaining since day one — and we've never taken outside investment. That's not a small thing in ad tech, where the race to raise and exit can pull companies away from what actually matters: client success. When you're not optimizing for an exit, you optimize for something else entirely. Long-term partnerships. Compounding platform improvements. A team where people stay for 10+ years. Our co-founders Patrick Shea and Kevin O'Malley talked about what that independence means for how AdDaptive operates in a recent Pulse 2.0 interview. Full interview in the comments. #B2BMarketing #AdTech #AdDaptive #Leadership

The B2B media debate has always been framed as a choice: LinkedIn or programmatic. Walled gardens or the open web. Professional environments or everywhere else. But that framing was never really accurate to how buyers behave. The most effective B2B marketers in 2026 aren't picking sides. They're assigning each channel a specific role in the buying journey and orchestrating them together using first-party data to maintain precision across all of it. Our own Emily Gaines wrote about this shift for MartechView, and it's one of the clearest explanations we've seen of where B2B media strategy is actually headed. Link in the comments. 👇 #B2BMarketing #MediaStrategy #Programmatic #AdDaptive #B2BMedia

Proud to share that two members of our team — Kevin O'Malley and Ted McNulty — were recognized in MartechView's 2025 Contributors: Shaping the Future of Marketing. This list celebrates the industry minds who are actively moving B2B marketing forward — not just talking about it. Kevin and Ted represent exactly what we try to do at AdDaptive every day: bring clarity to a noisy space and help marketers make smarter, more accountable decisions with their media. Congratulations to both — well deserved. 👏 #B2BMarketing #AdDaptive #MartechView #TeamSpotlight

Full-funnel measurement is the goal every B2B marketer says they want. Very few actually have it. Here's what we see most often: teams measuring top-of-funnel activity (impressions, clicks, CTR) and bottom-of-funnel outcomes (closed deals, revenue), with almost nothing connecting the two. The middle of the funnel — where accounts go from aware to actively considering — is where most measurement strategies fall apart. And it's exactly where the most important buying behavior is happening. Bridging that gap requires two things: account-level data (not just individual-level) and the ability to connect media exposure to downstream behavior. Both are possible. Most campaigns just aren't built to capture them. What does your current measurement stack actually tell you about the middle of the funnel? #B2BMarketing #MeasurementStrategy #FullFunnel #AdDaptive #Programmatic

Most B2B marketers are one contact away from losing the deal. Their champion leaves. Their main contact changes roles. Suddenly, six months of relationship-building disappears overnight. This is the hidden cost of single-persona targeting — and it's one of the strongest arguments for committee-level marketing. When you've built relationships across the entire buying committee — decision makers, influencers, and executors — you're insulated from that risk. The deal doesn't live or die with one person. Our co-founder Kevin O'Malley wrote about this for Demand Gen Report, and this piece of the argument is one we keep coming back to. AI makes committee-level targeting executable. But the strategic case for it has always been there. Link in the comments. Worth a read if you're thinking about how to build more resilient B2B pipeline this year. #B2BMarketing #BuyingCommittee #PipelineStrategy #AdDaptive

Knowing your ad ran is not the same as knowing it worked. When Wasabi Technologies partnered with AdDaptive, they didn’t just want impressions — they wanted to know which individuals within their target accounts were actually engaging with their campaigns. That visibility changed everything. It let them connect media exposure to real pipeline activity and refine their strategy with confidence. “AdDaptive’s campaign analytics provide a clear solution by revealing who within our customer audiences is engaging with our ads — enabling us to establish a direct correlation between our customers and those interacting with our brand.” — Brooke Keaveny, Director of Growth Marketing, Wasabi Technologies Full case study in the comments. 👇 #B2BMarketing #Programmatic #CaseStudy #AdDaptive

B2B has always demanded precision. That’s not new. What’s new is that the tools to deliver on that promise have finally caught up. For years, programmatic advertising was built for B2C — massive audiences, short buying cycles, individual decisions. B2B teams adopted it anyway and then spent years trying to make it fit. The shift we’re seeing now: platforms and data strategies built specifically for how B2B buying actually works. Buying committees. Long cycles. Offline signals. Account-level intent. Precision was always the goal. Now it’s achievable. What’s changed most about your media strategy in the last two years? #B2BMarketing #ProgrammaticAdvertising #AdDaptive #B2BMedia

Emily Gaines furthering the B2B conversation, insightful read! #B2BMarketing #ProgrammaticAdvertising #AdDaptive #B2BMedia

What does it really mean to be a B2B ad provider in 2026? We sat down with our co-founders Kevin O'Malley and Patrick Shea to dig into that question covering everything from how we think about targeting, to what "measurable results" actually looks like for our clients. If you're evaluating your programmatic strategy this year, this is worth a read. 🔗 Full interview in the comments. #B2BAdvertising #Programmatic #B2BMarketing #AdDaptive