As Mental Health Awareness Month nears its end, we want to share something that many people find helpful for their own mental health: music. Our team has crafted a playlist that will help you calm your mind and ease into the weekend. ☁️🎶: https://lnkd.in/e_t3VXXs And while you listen to these relaxing tunes, take a few moments to read Amy Solomon’s personal story about how she helped herself through her own mental health challenges in our newsletter, the 1021 Creative Corner. 📖: https://lnkd.in/eH4Fawa9
1021 Creative
Market Research
Los Angeles, California 14,247 followers
Fueling the world’s leading brands and platforms with cultural intelligence.
About us
1021 Creative is a cultural intelligence company with 200+ cultural experts embedded in 12 countries, helping brands decode cultural signals — from viral moments to lasting movements. With human expertise informed by proprietary data, we predict where culture is headed, show clients where they belong, and help them get there first. Clients Include: Amazon, Apple, BMG, Comixology, Disney, Harper Collins, National Geographic, Snap, YouTube.
- Website
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https://1021creative.com/
External link for 1021 Creative
- Industry
- Market Research
- Company size
- 201-500 employees
- Headquarters
- Los Angeles, California
- Type
- Privately Held
- Founded
- 2014
- Specialties
- Cultural Insights, Audience Intelligence, Trend Forecasting, Music & Video Curation, Content Moderation, Editorial Strategy, Metadata Optimization, Qualitative & Quantitative Research, Global-to-Local Expertise, and Creative Execution
Locations
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Primary
Get directions
Los Angeles, California 90066, US
Employees at 1021 Creative
Updates
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Ever wondered why a video of someone making a sandwich is paired with a dense, AI-generated essay explaining Japan's piezoelectric tiles? Your feed isn't glitching; creators are simply wearing the bots' clothes as a joke. The “Algorithm Caption” has officially evolved from a desperate SEO tactic into a high-irony social signal. What began as a technocratic attempt to trick opaque recommendation engines has transformed into a secret handshake for internet natives. In our latest analysis, we unpack how platform literacy became its own social language. Read the full breakdown below from 1021 teammate Yusuke S. to see how meme culture is successfully stabilizing AI anxiety through ritualized automation. 👇 #DigitalCulture #CreatorEconomy #SocialMediaStrategy #AlgorithmCaptions #TrendSpotting #1021Creative
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May is Mental Health Awareness Month, a time to reflect on a subject that continues to have taboos associated with it in our society. When mental health challenges arise, it’s important to acknowledge that the challenge exists and then figure out how to best address it, and to know that there is strength in both that initial acknowledgment and the willingness to seek help. 1021 Creative employee Amy Solomon shares a personal story about a mental health challenge she faced years ago and what she did to help herself, in the hopes that sharing her story can help others.
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Staying informed about what’s happening in the broader culture is a challenge that our employees embrace every single day. That includes finding the best creators, podcasts, and newsletters that dig into what’s trending and worth learning about. Here’s a peek behind the curtain of some of 1021’s employees’ preferred creators.
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The enduring slogan of the Eurovision Song Contest, “United by Music,” has always faced challenges and this year is no exception. However, Eurovision remains an important cultural touchpoint, one with a rich history worthy of notice. While Eurovision has produced numerous pop classics over the years, the entries that failed to earn a single point are equally noteworthy. Legendary acts like Abba and Celine Dion famously used the competition as a global springboard, but in contrast, Jahn Teigen received zero points, yet his song "Mil Etter Mil" defied the odds to become one of Norway's most enduring hits. Beyond the music itself, Eurovision is defined by the hard work of the performers and the shared experience of fans supporting their favorite countries. Explore our playlist of hits and “nil point” misses and see if you can identify the tracks that finished last, then share your most memorable Eurovision memories with us! https://lnkd.in/e_5Vy6dB
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Where do you go to watch your favorite celebrity yap about themselves? Hint: the go-to probably isn’t “Fallon” anymore. Celebs are turning to more intimate settings to promote their upcoming projects – YouTube talk shows. Each “Hot Ones” episode featuring your favorite celebrity isn’t a formal interview on a sound stage. “Last Meals” doesn’t require a clip from an actor’s latest movie. All these productions ask for is the celeb to bring their most authentic self. So, what’s going on here? Let’s dive in with 1021’s Hollie Knepper.
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Music has always been a crucial element of every community’s heritage, passed down from generation to generation and serving to both influence and be influenced by other cultures. May is AAPI Heritage Month, but we want to expand the focus to all Asian and Pacific Islander communities around the world. That’s why our global collective has curated a playlist that ignores borders and focuses on pure cultural impact. So, whether your jam is K-pop, Bollywood, J-pop, Mandopop, or the limitless additional Asian and Pacific Islander genres, we’ve got you covered with hours of prime pop music. 🎶: https://lnkd.in/gvSaTN7s
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In the world of animation, the era of the "gatekeeper" is officially in the rearview mirror. 🎬 Gen Z viewers now value independent animation as much as high-budget studio productions. From solo animators securing major film deals to fan-made animatics becoming the primary engine for new, multimillion-dollar IPs, the traditional pathway to success is being dismantled. We’re diving deep into the state of animation today, where community participation is the new currency and "indie" is the new mainstream. Read the full breakdown below. 👇 #Animation #IndieAnimation #CreatorEconomy #CulturalIntelligence #1021Creative
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The biggest countercultural movement right now isn't online — it's getting offline. And sorry to say, but it's making people better, faster, and stronger. Senior strategist Gospel C. dives into the "going analog" trend (swapping Kindles for paperbacks and TikTok for tango) to see if it’s just “fauxstalgia” or a genuine blueprint for independent thought. The conclusion is a critical one for anyone relying on constant digital input: human independent thought is more integral to shaping future culture and taste than ever before, and we need to cultivate it outside the algorithmic noise. Read Gospel’s findings on why resisting the digital craze makes you smarter with an ultimate personality reset. #CulturalIntelligence #Trends #DigitalDetox #CreatorEconomy #1021Creative
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Have we hit peak creator? Definitely not, but audiences may be tiring of the old models.
Initially a scrappy one-day festival that started in 1999, Coachella has become a global event with 200K+ attendees over two weekends. Its influence expanded beyond the desert, and with influence comes influencers and brands attempting to capitalize on Coachella’s cultural cache. This year, though, our feeds struck a different chord: some viewers responded negatively to influencer content at the festival, contradicting the reception from previous years. Senior Culture and Trends Specialist Chandler Le Francis tuned into the noise to figure something out: Are some audiences burnt out on the traditional influencer model? #Coachella #CreatorEconomy #InfluencerMarketing