Acknowledge that there is a natural opposing objective, one is to sell and one is to deliver. Both would keep each other in check to be able to deliver the most optimum product/service while meeting customer demands. Need to find the right balance without compromising the deal and sacrificing the eventual delivery team and service quality. Always go back to the common objective for the overall company. Identify the risks and have a mitigation plan. In the end, it's all about open professional communication.

Actually sales and operations must have synergy and collaboration to balance and optimise results. It's Managers job to keep close watch on both and set the culture at workspace about service orientation, gradually it will help in sells as well.

🎯 1. Anchor Teams to Shared Goals Start by defining non-negotiable objectives that both departments care about: customer satisfaction, retention, or long-term account growth. For example: “If Sales commits to a client, Operations owns the ‘how’—but both share accountability for outcomes.” Align KPIs (e.g., client retention rates, delivery timelines) to ensure everyone wins together. 🗣️ 2. Create a Culture of Radical Transparency Host weekly sync-ups where Sales shares client expectations and Operations voices capacity/resource constraints. Encourage “no-blame retrospectives” post-project to identify process gaps. 🔄 3. Build a Feedback Loop That Works Both Ways 🤝 4. Celebrate Small Wins Together

I think sales and operations butting heals over client priorities is pretty common, but the key is alignment. I'd make sure both teams understand each other's challenges, set clear expectations, and find a middle ground where we keep clients happy and operations running smoothly. A mix of better communication, shared goals, and maybe a bit of compromise can turn the chaos into collaboration.

*Senior leaders must pitch in to balance risk, customer satisfaction & business growth. * Promote customer first mindset- if a deal threatens delivery efficiency, find a way that serves the both-client & business.