To present a complex interior design concept to a client, I would definitely use storytelling to ease the understanding. People remember better images and stories rather than words. It also means that the initial design concept must be creative and strong. Never enter into technical details, yet, clearly express how you answer to the client initial brief with innovative design solutions. Keep the technical points and complex details for the site manager and craftmens.

To simplify a complex design concept, prioritise clarity and organisation. Begin by providing a high-level summary of essential ideas while avoiding jargon. Use visual tools such as diagrams, charts, and infographics to demonstrate precise information. Break the proposal down into manageable chunks, emphasising advantages and resolving customer concerns. Use analogies and real examples to make abstract concepts more concrete. Encourage questioning and give brief, straightforward responses. To strengthen comprehension, review essential ideas on a regular basis. Make your presentation exciting and approachable, promoting a collaborative environment.

Presenting a complex design is like guiding someone through an intricate garden – the paths must feel intuitive, not overwhelming. I distill the essence of the design into a narrative, weaving visual cues and analogies that ground abstract ideas in relatable experiences. By anchoring the proposal in the client’s vision and daily life, I translate technical layers into moments they can imagine inhabiting. It’s less about dumbing down the complexity and more about crafting a language of shared understanding.

In interior design visuals is our language, when i need to show the client a complex design i try to simplify it with finding as much visuals as possible to clarify the idea, and create some if needed. I believe depending only in imagination can result it misunderstandings along the process so this way I can reduce the future issue.