It is time to swap the tech talk for plain speak! Use everyday analogies — think “firewall” as a security guard, or “cloud” as your online locker. Ditch jargon unless you're explaining it like you're talking to your cat (and we both know Persian cats don’t do APIs). Break down info into bite-sized slides with visuals — charts, memes, even a Dilbert comic if it lands. Pause often, ask questions, and read the room like Sherlock on a caffeine high. Less is more — don’t flood, drip-feed. Think Steve Jobs: simple words, big impact. Speak human, use stories, show more than tell.

Practice with a smart friend that does not know about the technology. Your smart friend needs to ask you to, "explain that better" each time to you lose them. This is an easy way to both rehearse your presentation and to get at those words which according to Led Zeppelin, sometime have 2 meanings. Or more likely are referring to a new or relatively new technology. Presentations replete with industry jargon are great if everyone listening is following. If the two people that aren't following represent the VC you are wooing, then it doesn't matter if everyone else understood. Define your terms early. Remember at all times the great laws of presentations. Power Point is most likely your enemy. Attention spans are short.

Use plain language and skip jargon when possible. Break down complex ideas into clear, short points. Add visuals to explain concepts quickly. Check in with your audience to see if they’re following and adjust as needed.

Break down complex ideas using simple visuals, real-world analogies (storytelling), and plain language. Tailor your message to your audience’s level, and always aim for clarity over jargon.

If the tech sounds too complex, simplify it. Use fewer words, more visuals. Diagrams beat bullet points. Talk with your audience, not at them. Make it a conversation. Anchor your points in real-world examples, tell a short story that connects the tech to their day-to-day. When they see themselves in the narrative, they get it. Simplicity isn’t dumbing it down, it’s making it stick.