Connect with the world’s most influential audience

Ad Innovation

High-impact ad experiences amplify your brand narrative across a robust digital ecosystem. Our platform unifies advanced targeting, distinctive formats, and streamlined campaign solutions to drive measurable results.

• Powerful first-party data and proprietary AI technology to connect you with high-value audiences.
• Innovative formats and bespoke solutions to tell your brand story.
• Activated messaging against 80+ distinct user intent themes.

Digital Display Targeting

Proprietary audience and business intelligence engineered for delivering AI-driven targeting, rigorous brand suitability, and precise contextual alignment to connect brands with high-intent audiences.

• Reach right audience at right time with right placements and messages driving strong ad performance
• 80+ topic themes
• Simplified single line item for targeting

Custom Content and Events

The Trust is the award-winning brand marketing and custom content studio of Dow Jones, home to The Wall Street Journal, Barron’s and MarketWatch. We create high-performing, insight-driven storytelling and events for ambitious brands, backed by a strong understanding of news, clear intelligence on what moves influential audiences, and a rigorous focus on ROI.

Events and Experiences 

From large-scale, multi-day experiences to intimate, invitation-only gatherings, our live events bring together global leaders, business executives, cultural icons, and highly affluent audiences.

• Engage C-suite executives, investors, policymakers, and founders.
• Speakers feature Fortune 100 CEOs, leading innovators, cultural influencers, and global policymakers.
• Immersive, high-production in-person and virtual spaces that foster deep engagement.

Print

An essential, enduring format, our print platforms deliver unmatched distribution and trusted credibility, reaching a premium, highly engaged, and loyal audience.

• 66% of readers are business decision-makers (WSJ print).
• Average household net worth of $4.3M (WSJ print).
• 3 in 4 readers take action on WSJ print ads.

Video

Exceptional video growth, on and off platform, driven by our expanding portfolio of original series and shows, gives advertisers access to a highly engaged, influential audience through contextual sponsorships and targeted alignment.

• 102% increase in network-wide video plays (2022–2024).
• 62% of viewers take action after seeing ads in our video content.
• 87% of viewers consider the content highly trustworthy.

Audio

With over 15 shows and 60 weekly podcast episodes, from daily news, expert interviews, to in-depth market analysis, our premium podcast and audio offerings enable brands to deliver targeted messaging in a high-attention format where audiences trust the content and are motivated to act.

• Audio attracts a younger, more affluent audience than our general reader.
• 98% of listeners consider our podcast content trustworthy and high quality.
• 79% of listeners took action after hearing an ad on our podcasts.

Newsletters

Build brand authority through our high-performing, trusted newsletter portfolio, featuring industry-leading open rates and seamless native integration that deliver targeted, contextual messaging to influential, highly engaged subscribers.

• 75+ newsletters across themes and industries.
• 5.7M+ newsletters subscribers.
• 2.5x higher average CTR than the display ad benchmark.