App Store

Tim Cook isn’t the only high-level Apple executive changing roles: Phil Schiller, one of the most recognizable faces in Apple’s modern history, is reportedly stepping away from his remaining major responsibilities at the company.

The 66-year-old Apple veteran is giving up oversight of the App Store and Apple’s product events, according to a report published on Monday.

But Schiller isn’t completely walking away from Apple. He will supposedly remain an Apple Fellow and work on unspecified projects.

August 30, 2010: Just two years after opening its virtual doors, the iOS App Store passes a key milestone: one-quarter of a million apps for sale.

It’s a massive demonstration of success for a service Apple CEO Steve Jobs didn’t even initially want to offer.

August 10, 2008: The developer of I Am Rich, a pointless iPhone app that sold for a whopping $999.99, defends his notorious creation as “art.”

After Apple removed I Am Rich from the App Store in the wake of controversy over the app’s outrageous price and total lack of usefulness, its creator, German developer Armin Heinrich, says he made it as a sort of joke.

Three iPhone owners sued Apple last week over a fake Sparrow Wallet app they say they downloaded from the App Store. The plaintiffs say using the bogus app led to the theft of their Bitcoin, resulting in losses of roughly $1.8 million.

The lawsuit, Ramirez et al v. Apple, Inc., accuses Cupertino of failing to catch the scam app despite years of marketing the App Store as a safe place to download software.

July 20, 2007: Just a month after the original iPhone goes on sale, a hacker compiles the first third-party app and launches it for the new platform. The Hello World app serves more as a proof of concept than a serious tool. However, it clearly demonstrates that third-party apps will become a cornerstone of the new iPhone economy.

It’s a shame Apple doesn’t get the memo.

July 11, 2008: The iPhone 3G goes on sale. Expectations for the smartphone sequel run high, and Apple delivers with the addition of GPS, faster 3G data and a higher-quality build. The iPhone 3G launch also brings a new mobile operating system packed with features.

Apple’s second smartphone runs iPhone OS 2, which introduces a better Mail app, turn-by-turn navigation and a little something called the App Store.

July 10, 2008: Apple launches the App Store, an online hub that lets iPhone owners browse and download apps made by third-party developers. Transforming the iPhone from a locked-down platform to a generative one, the App Store means that every iPhone user can have his or her own “killer app” depending on the software they want — from social networking to composing music to playing games.

One of the most significant launches in Apple history, the App Store opens up a whole new revenue stream for Cupertino. It’s hard to believe that Steve Jobs was originally dead-set against it!

July 7, 2011: Three years after its launch, the App Store passes 15 billion downloads.

This represents a major milestone for Apple. The App Store offers more than 425,000 apps, which give the iPhone and iPad incredible capabilities and add to the devices’ wide appeal.

Apple’s years-long App Store fight with Fortnite maker Epic Games is now headed to the Supreme Court. The justices agreed on Tuesday to hear Apple’s appeal of a contempt ruling that has already forced it to change how it handles payments outside the App Store. And the stakes just got a lot higher.

If you’ve purchased anything through an iPhone app recently, this affects you more than you’d think. At stake is whether Apple can keep charging app developers a commission on payments made outside the App Store, and that fee trickles down to what you pay for subscriptions and in-app purchases.

June 26, 2008: A year after the first iPhone was released, Apple sends an email to developers calling for smartphone software to be distributed in the forthcoming App Store.

Coders around the world greet the news with excitement. They hurry to submit their iPhone apps and get in on the looming App Store gold rush. Many rake in small fortunes when the App Store goes live less than a month later.

The App Store’s new Personalized Collections feature gives you tailored app recommendations based on your behavior. Sounds great for finding new apps that you might like, but security researchers say the feature uses a tracking mechanism that logs every single tap you make in the App Store, with no way to opt out.

This means Apple might record all your search queries, every app page you visit, and even how fast you type. If you happen to use an iPhone, Apple could be collecting this data right now.

Finding useful software in the App Store is about to get easier. Apple is apparently preparing to remove what it describes as “opportunistic” apps that provide little value to iPhone and iPad users.

It already had a policy of not approving applications that are “indistinguishable from what’s already widely available.” This week, it quietly warned developers that it will start removing low-value software that doesn’t attract attention from users.

The App Store ecosystem generated more than $1.4 trillion in developer billings and sales during 2025, Apple said Thursday. The figure nearly triples what the platform posted in 2019 and underscores how central the App Store has become to digital earnings. And artificial intelligence-boosted apps played a huge role. 

Fortnite returned to the App Store in almost all regions, ending its years-long absence that began when Epic Games sued Apple over in-app purchases.

The battle royale’s comeback is real, but Epic Games’ claim that it has already won isn’t completely true. Epic Games brought back Fortnite to the App Store on Tuesday, following the game’s U.S. return last year. But there’s an exception — Australia — and the legal fight that made this possible is nowhere near finished.

Apple stopped more than $2.2 billion in potentially fraudulent App Store transactions last year and rejected over 2 million problematic app submissions, the company reported Wednesday. It’s all part of what it said is a sustained, multilayered effort to keep the App Store safe for both users and developers.

Apple’s bid to freeze court-ordered App Store changes while it pursues U.S. Supreme Court review got rejected Tuesday as the latest decision in the iPhone giant’s long-running legal fight with Fortnite maker Epic Games. So the clock is now ticking on compliance pending another decision over what Apple can charge in fees.

Apple now allows developers to offer monthly subscriptions with a 12-month commitment. This means instead of paying the annual subscription fee upfront, users can pay it monthly.

This change makes it easier for users to subscribe to apps with high annual fees, lowering the barrier to entry.

Apple rolled out version 1.8 of its Apple Invites app Thursday, bringing seven new features that make planning and sharing events easier than ever. The update, available on the App Store, is the second recent upgrade for the iCloud+-exclusive digital invitation service.

April 23, 2009: Less than a year after opening its virtual doors, the App Store reaches 1 billion downloads.

Peer-to-peer file sharing app Bump becomes the 1 billionth app to be downloaded. As a result of his purchase, 13-year-old Connor Mulcahey of Weston, Connecticut, wins Apple’s “1 Billion App Countdown” promotion.

He takes home an assortment of Apple products valued at more than $13,000, including a $10,000 iTunes gift card, a 32GB iPod touch, an Apple Time Capsule wireless router and a 17-inch MacBook Pro.

Apple briefly removed the popular calorie-counting app Cal AI from the App Store last week. The episode offers a clear message to developers everywhere, according to a new report: The company is still very much in charge of how apps handle payments — even in the wake of a landmark court ruling that loosened some of its long-standing rules.

March 6, 2008: Apple releases the iPhone software development kit, finally allowing coders to start creating native mobile apps for the new smartphone. The iPhone SDK gives developers the tools they need to unlock the new smartphone’s potential.

When the App Store eventually opens a few months later, a new industry springs up overnight. Third-party devs rush to take advantage of Apple’s lucrative app distribution network.

March 5, 2012: Apple reaches a staggering milestone, with 25 billion apps downloaded from the iOS App Store. The company celebrates with a giveaway titled the “25 Billion App Countdown.”

The lucky 25 billionth app downloader wins an iTunes gift card worth $10,000.

A year ago, I had no clue how to write an iPhone app. Now I’ve shipped a fully-fledged strength training app, built with AI coding tools, or “vibe coding” as it’s become known.

A lot of people get vibe coding wrong. They think it’s just for prototypes and messing around. It’s not. Used properly, it’s a skill you can learn and master. And with modern AI tools like Cursor, and the new Coding Assistant in Xcode, it’s now more accessible than ever.

So, if you’re curious about vibe coding and keen to give it a go, here are ten lessons I learned the hard way.

Update: Apple Arcade subscribers can now get access to one of gaming’s most legendary franchises — Sid Meier’s Civilization VII Arcade Edition, arriving on the service Thursday. It’s a first for Apple Arcade, though it joins some other civ- and sim- game options on the App Store.

And other new titles join it at the same time on Apple Arcade: the Retrocade collection of classic arcade games, the whimsical adventure Felicity’s Door and the I Love Hue Too+ puzzle game.

With the launch of Apple Creator Studio Wednesday, Apple also updated its suite of productivity apps otherwise known as iWork. That’s Keynote, Pages and Numbers, which were always free and are now “freemium.” Some features will only work for Creator Studio subscribers, but others work for anyone using free versions of the productivity apps.