
University of Rochester
Skills you'll gain: Innovation, Business Priorities, Commercialization, Ideation, Prioritization, New Product Development, Strategic Prioritization, Entrepreneurship
★ 4.3 (66) · Beginner · Course · 1 - 4 Weeks
Emory University
Skills you'll gain: Marketing Channel, Strategic Marketing, Cross-Channel Marketing, Marketing Strategies, Business Marketing, Direct Selling, Marketing Planning, Go To Market Strategy, Target Market, Marketing Effectiveness, Customer Analysis, Value Propositions, Wholesaling, Market Opportunities, Market Dynamics, Case Studies, E-Commerce, Revenue Management, Compensation Management, Marketing
★ 4.5 (68) · Intermediate · Specialization · 3 - 6 Months

University of California San Diego
Skills you'll gain: Drug Development, Commercialization, Pharmaceuticals, Pharmaceutical Sales, Pharmacy, Managed Care, Intellectual Property, Sales Strategy, Product Planning, Clinical Trials, Portfolio Management, Clinical Research, Strategic Partnership, Regulatory Affairs, Promotional Strategies, Marketing Strategies, Business Strategies, Marketing Communications, Market Opportunities
★ 4.7 (1.4K) · Beginner · Course · 1 - 3 Months

Skills you'll gain: Prompt Engineering, Prompt Patterns, AI Product Strategy, Generative AI, New Product Development, Product Management, Product Lifecycle Management, Generative Model Architectures, Product Development, Innovation, ChatGPT, Product Roadmaps, Product Planning, Responsible AI, Commercialization, Generative Adversarial Networks (GANs), Artificial Intelligence, Product Strategy, Project Management Life Cycle, Product Design
★ 4.7 (36K) · Beginner · Professional Certificate · 3 - 6 Months

University of California San Diego
Skills you'll gain: Drug Development, Clinical Trials, Pharmaceuticals, Clinical Research, Commercialization, Pre-Clinical Development, Pharmaceutical Sales, Pharmacology, Pharmacy, Regulatory Affairs, Pharmaceutical Terminology, Managed Care, Intellectual Property, Sales Strategy, Product Planning, Biotechnology, Portfolio Management, Bioinformatics, Strategic Partnership, Marketing
★ 4.6 (6.5K) · Beginner · Specialization · 3 - 6 Months

University of Maryland, College Park
Skills you'll gain: Customer Analysis, Commercialization, Product Planning, Business Modeling, Strategic Decision-Making, Closing (Sales), Innovation, Entrepreneurship, Entrepreneurial Finance, Market Opportunities, Business Planning, Strategic Thinking, New Product Development, Sales Strategy, Sales Pipelines, Ideation, Customer Insights, Product Development, Sales Presentations, Finance
★ 4.6 (2.3K) · Beginner · Specialization · 3 - 6 Months

Arizona State University
Skills you'll gain: Curiosity, Lean Methodologies, Design Thinking, Entrepreneurship, Commercialization, Innovation, Persona Development, Problem Solving, Customer Analysis, Presentations, Target Audience, Creative Problem-Solving, Proposal Development, Customer Insights, Market Opportunities, Technology Solutions, Team Oriented, Market Research, Technology Strategies, User Feedback
★ 4.8 (82) · Beginner · Specialization · 3 - 6 Months

Real Madrid Graduate School Universidad Europea
Skills you'll gain: Risk Management, Risk Analysis, Risk Management Framework, Business Risk Management, Project Risk Management, Sustainable Architecture, Building Information Modeling, Internet Of Things, Data Infrastructure, Infrastructure Architecture, Facility Management, Sustainable Design, Customer experience improvement, Self Service Technologies, Driving engagement, Business Strategy, Customer Relationship Management (CRM) Software, Business, Technology Strategies, Behavioral Management
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: AI Product Strategy, Commercialization, Product Management, AI Enablement, Stakeholder Communications, Technical Product Management, Product Lifecycle Management, Team Building, Stakeholder Engagement, Artificial Intelligence, Stakeholder Management, Return On Investment, Product Development, New Product Development, Team Management, Communication
★ 4.3 (179) · Beginner · Course · 1 - 4 Weeks

Universidad Nacional Autónoma de México
Skills you'll gain: International Finance, Economic Development, International Relations, Strategic Sourcing, Market Opportunities, Competitive Analysis, Strategic Thinking, Economics, Market Trend, Business Strategy, Supply Chain, Supply Chain Management, Commercialization, Price Negotiation, Innovation, Negotiation, Digital Transformation, Business Process Improvement, Finance
Beginner · Course · 1 - 3 Months

Skills you'll gain: Prompt Engineering, Prompt Patterns, AI Product Strategy, ChatGPT, Generative AI, Generative Model Architectures, Commercialization, Product Management, AI Enablement, Google Gemini, Product Lifecycle Management, Stakeholder Communications, Technical Product Management, AI literacy, Customer experience improvement, Team Building, Responsible AI, Stakeholder Engagement, Artificial Intelligence, Creativity
★ 4.7 (12K) · Intermediate · Specialization · 1 - 3 Months

Skills you'll gain: New Product Development, Product Management, Product Development, Product Lifecycle Management, Product Planning, Project Management Life Cycle, Product Design, Stakeholder Engagement, Stakeholder Management, Competitive Analysis, Product Testing, Product Requirements, Commercialization, Stakeholder Analysis, Market Analysis, Team Building, Stakeholder Communications, Market Research, Team Management
★ 4.7 (153) · Beginner · Course · 1 - 3 Months
The kind of people who succeed in roles in commercialization have keen marketing skills and the ability to understand the research behind a product or service, and convey its benefits, uses, and so on to others. These skills are largely based on certain soft skills that allow them to make connections with other people and help them see their vision and point of view. Some of the most important soft skills that people have who are best suited for roles in commercialization, according to a panel of communications executives interviewed by Forbes, include being an engaged listener, not avoiding hard conversations, asking a lot of questions, listening to constructive criticism, being open-minded to new ideas, and being humble. Additional traits of professionals who succeed in commercialization include having self-discipline, being resilient, being able to read body language, and having a can-do attitude.
One common career path in commercialization is drug commercialization, which involves moving a new drug from development in the lab to pharmacies, clinics, and treatment centers where it can reach patients and health care providers. Another common career path is technology commercialization. This is the process of bringing new technologies from the research lab to the marketplace, which involves developing patents and licenses and publishing research findings, among other processes.
Entrepreneurship is one topic you can study that is related to commercialization, especially as it involves the process of coming up with an idea to taking it to consumers in the marketplace. You can also study aspects of commercialization, such as production, distribution, marketing, sales, and customer support. Other related topics that you can study are research and development, marketing and sales funnels, economics, human behavior, and leadership skills.
You can generally begin your study of commercialization simply with curiosity and a desire to learn concepts in research, business, product development, marketing, and people skills.
Online Commercialization courses offer a convenient and flexible way to enhance your knowledge or learn new Commercialization skills. Choose from a wide range of Commercialization courses offered by top universities and industry leaders tailored to various skill levels.
When looking to enhance your workforce's skills in Commercialization, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.