From Connected to Intelligent: What CES 2026 Revealed About the Future of Media.
CES 2026 made one thing clear: advertising has moved beyond connection and into intelligence. The scale and energy of the event reflected an industry navigating uncertainty and renewed... Read more
This White Paper focuses on the process of personifying shared-screen viewing when measured at the household level. This methodology has been patented by Comscore as US Pat. No. 12,114,029.
Presidential debates are a big-ticket viewing event, and as the election in November draws near, the stakes have only grown. Given the change on the Democratic ticket from President Joe Biden to Vice...