Navigate PR challenges with smarter data
PR teams have a lot thrown at them: From the always-on news cycle and the C-suite's expectations to prove ROI, to the constantly changing media landscape and resource pressures (doing more with less, tighter budgets, leaner teams).
One – rather crucial – way to tackle these challenges is to use data smartly. Your peers are the ones to say it – according to the Inside PR 2026 Report, a survey of 500+ PR and comms professionals, 31% say using data and analytics to show ROI and strategy is their greatest opportunity in 2026.
Why not start taking advantage of this opportunity now? We’ve put together a comprehensive guide that helps you build a data-driven PR strategy from end to end. Learn the best ways to gather data, discover how you can turn insights into stories that get attention, and how to refine the process over time.
Here’s what you’ll find inside:
- Back to basics – Learn data’s capabilities and limitations, plus five PR metrics you can start tracking right away
- The two w’s – See where you can pull information from and what it can tell you
- Transforming data – Discover how to turn data into actionable insights and ideas
- From insights to content – Find out how to bring insights and key narrative themes into your brand’s messaging
- Reports and dashboards – Learn why reporting is important and how to start building accessible dashboards
- Keep optimizing and carry on – Incorporating data into your PR strategy is a continuous process; see how to keep refining it
- 90-day data-driven PR plan – Use this framework as your starting point to build momentum
Data is not just about numbers; it’s about what those numbers mean and how you can transform them into insights that influence decisions for your PR strategy. This guide covers everything you need once you decide to take the data-driven approach.
Fill out the form to download The Complete Guide to Building a Data-Driven PR Strategy.
