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SAP Emarsys is dead, long live SAP Engagement Cloud

SAP is finally sorting out the uncertainty over its customer experience strategy.

By Maxwell Cooter

Feb 20, 20262 mins

Enterprise ApplicationsMarketing SoftwareSAP

Zoho revamps Zoho One’s UI to focus on work, not apps

By Lynn Greiner

Nov 20, 20253 mins

CRM SystemsFinance and Accounting SystemsMarketing Software

CDP is now a must-have in 2025’s MoSCoW

By Shaurya Agrawal

Jun 19, 20258 mins

CRM SystemsERP SystemsGenerative AI

8 ways IT can help supercharge your sales team

By John Edwards

Oct 31, 20238 mins

Business IT AlignmentCRM SystemsData and Information Security

DMP buyer’s guide: Top 15 data management platforms available today

By Peter Wayner

Sep 22, 202310 mins

Data ManagementEnterprise Buyer’s GuidesMarketing Software

Oracle integrates CDP data in Fusion Cloud for better customer service

By Anirban Ghoshal

CRM SystemsEnterprise ApplicationsMarketing Software

CDP buyer’s guide: Top 8 customer data platforms

By Peter Wayner

Apr 21, 20229 mins

Enterprise Buyer’s GuidesMarketing Software

Want to boost customer loyalty in this era of uncertainty? Start with your service teams

Digital TransformationHRISMarketing Software

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