Marketing

The healthcare industry is complex – here’s why that’s an opportunity for data-driven healthcare marketers

Marketers capable of creatively leveraging data to tackle traditional u201cbarriersu201d to success will not only to move more units but empower customers to meet shared goals and improve patient outcomes.

What is a Net Promoter Score (NPS)? A simple metric to gauge customer loyalty

To find out your companyu2019s Net Promoter Score, all you have to do is ask your customers one simple question. That question can tell you a lot about where you stand in terms of customer loyalty.

Shadow IT reconsidered: The case for losing control

Line of business users are provisioning technology by doing an end run around IT. But this loss of complete control of the IT estate has its benefits u2014 for the CIO and the company as a whole.

CIO warns of slideware and homogeneity

Tech decision makers must parse whatu2019s real now and what is u201cmarchitecture.u201d

Ep. 10: How Data Is Forging a Stronger CIO-CMO Bond

6 steps to help drive consumers to your direct channels

As businesses develop ever more complex distribution strategies for selling goods or services online, the integrity and parity of prices on your owned digital channels has never been more important.

Martech spending in 2018: What CIOs need to know

From CRM and business intelligence to chatbots and automation, marketers have spending plans across the marketing tech stack.