One senior team.
Four ways to engage.
From a two-week diagnostic to a full marketing department — start with a Health Check and step up only as far as you need.
60+ client companies since 2009 · 60% of exit-eligible clients (24 of 40) reached IPO or acquisition.
The engagement ladder
Choose how deep you need to go.
| Engagement | Best when | You get | Price |
|---|---|---|---|
| GTM Health Check | You’re about to spend on scale and need a clean read first. | A scored diagnostic + 90-day plan + board-ready roadmap. | $12K / 2 wks |
| The Advisory CMO | Your team can execute but the strategy chair is empty. | A weekly senior strategist, monthly readouts, on-call for big moments. | $14K / mo |
| The Pod | You need a marketing function and don’t have one. | Fractional CMO + demand + content + ops + enablement, shipping. | From $20K / mo |
| The Embedded Growth Team | You need a department with board accountability, in 90 days. | Acting-VPM ownership, paid media at scale, events, customer marketing. | From $30K / mo |
Most clients start with a Health Check — it tells you which of the next three you actually need. No guessing, no oversized retainer before you’re ready.
How to choose
Start with the question, not the product.
Not sure?
The Health Check tells you which engagement you actually need. Two weeks, one answer.
Start with a Health Check →No marketing function yet?
You need a full team that ships — strategy, demand, content, ops — under one roof.
The Pod →Team can execute, no senior strategist?
Your people can do the work — they need a CMO-level strategist in the room weekly.
Advisory CMO →Need to lock in a path to scale fast?
You need a full department with VP-level accountability and board reporting.
Embedded Growth Team →Deep dive
Want the full ROI breakdown?
See how the pod model compares to a solo fractional CMO and a full-time in-house team — with real numbers, real proof, and an honest take.
Read: The Real ROI of a Fractional CMOWhat our clients say
Founders and CEOs trust us with the moments that matter.
“Crux began as a consulting project with The Artesian Network, and the impact was immediate. Jonathan Buckley and his team brought a rare combination of strategic clarity and speed in execution that helped us successfully orchestrate a product launch and elevate our brand in a critical phase of growth. In 2023, we brought Jonathan on as our interim CMO and extended full-time roles to members of The Artesian Network to accelerate our go-to-market. The results exceeded expectations across every key metric.”
“Jonathan Buckley has been my advisor at Metadata since the early days and has been immensely helpful with many aspects of the startup journey. From management coaching, to positioning and messaging, to helping with customer outreach and retention — nothing is too small for Jonathan to lend a hand. Other than an advisor, I have also contracted The Artesian Network to be our fractional marketing team, and I’ve been nothing short of impressed of their capability to act as a full hands-on team, building our website, running our email campaigns and setting up lead scoring. I highly recommend Jonathan and his team to early stage startups as they can help you punch above your weight while keeping you at budget. Thanks Jonathan”
“My partners and I had been discussing ways to accelerate business growth. We knew we needed a marketing partner with a command of our industry and a focus on selling to the Enterprise to help us. That’s when we were referred to Jonathan and The Artesian Network. Artesian’s team integrated tightly with our team as we set to work. Clearly a seasoned Enterprise marketer, I found Jonathan to be strategic and creative in his thinking and a very clear communicator with his words. We successfully re-branded, re-messaged/positioned the company with transformative results. Jonathan and his team built out the new marketing and sales infrastructure needed for a new sales motion. We were pleased with the results. It doesn’t hurt that in just the 18 months since we finished the work with Artesian, we have already grown nearly 150%.”
“I have had the opportunity to work with Jonathan Buckley and The Artesian Network across four different engagements over the years. They are strategic, analytical, and consistently deliver with excellence. Jonathan brings a rare mix of big-picture thinking and hands-on diligence. They build go-to-market strategies that actually work — supported by insight, not just instinct.”
“Their team brings a rare mix of strategic vision and disciplined execution, grounded in the Lean Startup Methodology — test, measure, iterate. Their impact was so immediate, we asked them to take over marketing for our core business. From positioning to pipeline, they deliver full-spectrum go-to-market execution with speed, clarity, and results.”
Frequently asked questions
Investing real money on scale this year?
Get a clear, board-ready read on your go-to-market in two weeks — before you hire the VP, sign the agency, or double the team.
Book a GTM Health Check