Download the free Kindle app and start reading Kindle books instantly on your smartphone, tablet or computer – no Kindle device required.
Read instantly on your browser with Kindle for Web.
Using your mobile phone camera - scan the code below and download the Kindle app.
Follow the author
OK
Wanting: Mimetic Desire: How to Avoid Chasing Things You Don't Truly Want Paperback – 2 Jun. 2022
Purchase options and add-ons
A groundbreaking exploration of why we want what we want, and a toolkit for freeing ourselves from chasing unfulfilling desires.
Humans don’t desire anything independently. Human desire is mimetic – we imitate what other people want. This affects the way we choose partners, friends, careers, clothes and travel destinations. Mimetic desire is responsible for the formation of our very identities. It explains the enduring relevancy of Shakespeare’s plays, why Peter Thiel decided to be the first investor in Facebook, and why our world is growing more divided as it becomes more connected.
Drawing on his experience as an entrepreneur, teacher and student of classical philosophy, Luke Burgis shares tactics that help turn blind wanting into intentional wanting – to be more in control of the things we want, and to find more meaning in our work and lives.
- Print length304 pages
- LanguageEnglish
- PublisherSwift Press
- Publication date2 Jun. 2022
- Grade level1 - 4
- Dimensions19.8 x 2.5 x 13 cm
- ISBN-101800750641
- ISBN-13978-1800750647
Frequently bought together

What other items do customers buy after viewing this item?
We are generally fascinated with people who have a different relationship to desire, real or perceived. When people don’t seem to care what other people want or don’t want the same things, they seem otherworldly. They appear less affected by mimesis—anti-mimetic, even. And that’s fascinating, because most of us aren’t.Highlighted by 677 Kindle readers
He gave the illusion of autonomy—because that’s how people think desire works. Models are most powerful when they are hidden. If you want to make someone passionate about something, they have to believe the desire is their own.Highlighted by 620 Kindle readers
People worry about what other people will think before they say something—which affects what they say. In other words, our perception of reality changes reality by altering the way we might otherwise act. This leads to a self-fulfilling circularity.Highlighted by 552 Kindle readers
From the Publisher
Product description
Review
'A spellbinding read' - Adam Grant
'Luke Burgis makes Girard’s ideas come alive for those of us who don’t have a Ph.D. in literary studies. This fascinating and playful book will be of particular help for anyone who leads or manages people' - Jonathan Haidt
'I love the book' - Ryan Holiday
'Offer(s) some fresh perspectives on our desires, what is really driving them and how we take more control' - Financial Times, Best June Business Books
'By helping us understand the destructive power of mimetic desire, Burgis offers a way to extricate ourselves and our communities from its harmful grip to form a more human, empathetic, and value-based world' - Stephen Hanselman, co-author of Lives of the Stoics
‘Luke Burgis has produced the go-to book on this topic' - Tyler Cowen
'His prose is punchy. His anecdotes are entertaining. There are even witty cartoons... Part philosophical tract, part self-help guide, Wanting is a thought-provoking book. It's also a deeply moral one. Like many Silicon Valley entrepreneurs, Burgis wants to create a better world. The ideas he presents, and his suggestions for action, seem to offer a more realistic hope than most' - Christina Patterson, The Sunday Times
'It's not merely a big-idea book, but a careful, brave and loving account of mimetic theory's transformative power in people's lives, including his own' - Matthew Packer, New Zealand Listener
About the Author
Luke Burgis has founded and led multiple companies. He’s currently entrepreneur-in-residence and director of programs at the Ciocca Center for Principled Entrepreneurship at the Catholic University of America, where he also teaches business and develops new education initiatives. He’s the founder and director of Fourth Wall Ventures, an incubator for people and companies that contribute to the formation of a healthy human ecology. He graduated from NYU Stern School of Business and later from a pontifical university in Rome, where he studied theology. He lives in Washington, D.C., with his wife, Claire.
Product details
- Publisher : Swift Press
- Publication date : 2 Jun. 2022
- Language : English
- Print length : 304 pages
- ISBN-10 : 1800750641
- ISBN-13 : 978-1800750647
- Item weight : 100 g
- Dimensions : 19.8 x 2.5 x 13 cm
- Grade level : 1 - 4
- Best Sellers Rank: 123,066 in Books (See Top 100 in Books)
- 1,349 in Popular Psychology
- 4,076 in Health, Family & Lifestyle Self Help
- Customer reviews:
About the author

Luke Burgis is the author of "Wanting: The Power of Mimetic Desire in Everyday Life" and "The One and the Ninety-Nine: Forging Identity in the Age of Social Contagion". A four-time startup founder turned professor at The Catholic University of America, he studies how imitation, desire, and social contagion shape who we become. He is the Founder and Director of The Cluny Institute, which works at the intersection of Athens, Jerusalem, and Silicon Valley. He lives in Washington, D.C., and West Michigan with his wife, Claire, and their children.
Customer reviews
Customer Reviews, including Product Star Ratings, help customers to learn more about the product and decide whether it is the right product for them.
To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyses reviews to verify trustworthiness.
Learn more how customers reviews work on AmazonTop reviews from the United Kingdom
- 5 out of 5 stars
Very interesting and relevant.
Reviewed in the United Kingdom on 7 August 2021Really enjoyable introduction to a philosopher I hadn't heard of before. Explains many odd aspects of the modern world and gave me plenty to think about. Great read
2 people found this helpfulSending feedback...Sending feedback...HelpfulThank you for your feedback.Sorry, we failed to record your vote. Please try againThank you. We’ll investigate in the next few days.Sorry, We failed to report this review. Please try again - 4 out of 5 stars
Interesting read!
Reviewed in the United Kingdom on 7 July 2021Interesting interpretation of the ideas of René Girard.
One person found this helpfulSending feedback...Sending feedback...HelpfulThank you for your feedback.Sorry, we failed to record your vote. Please try againThank you. We’ll investigate in the next few days.Sorry, We failed to report this review. Please try again - 5 out of 5 stars
Practical and insightful.
Reviewed in the United Kingdom on 24 June 2023The best book on Girard and mimetic desire that I’ve yet come across, and yet a deceptively easy read (or in my case listen). Very practical and insightful about the world we live in. For example "Facebook as a tool for forging identities." Despite its accessibility this is a book I can see myself revisiting with benefit.
One person found this helpfulSending feedback...Sending feedback...HelpfulThank you for your feedback.Sorry, we failed to record your vote. Please try againThank you. We’ll investigate in the next few days.Sorry, We failed to report this review. Please try again - 3 out of 5 stars
mixed
Reviewed in the United Kingdom on 18 August 2021I'm supportive of little known approaches to life/living/philosophy, and Girards is one of those. Thiel is clearly credible also. So it's good to see books trying to explain and develop the applicability of this thinking.
I valued the concept of thick (developed and sustained over many years, deeply held, underlying) vs thin desires.
But I just don't feel I'm very mimetic. And this book did seem somewhat padded out with peripheral stuff to me. Maybe I should read it again and try harder.
6 people found this helpfulSending feedback...Sending feedback...HelpfulThank you for your feedback.Sorry, we failed to record your vote. Please try againThank you. We’ll investigate in the next few days.Sorry, We failed to report this review. Please try again - 5 out of 5 stars
The toolkit we've all been missing.
Reviewed in the United Kingdom on 2 August 2021WANTING should be the first thing you read if you're looking to learn more about Mimetic Desire.
A book I wish I could have read 20 years ago, and that I will definitely be revisiting on a regular basis.
Sending feedback...Sending feedback...HelpfulThank you for your feedback.Sorry, we failed to record your vote. Please try againThank you. We’ll investigate in the next few days.Sorry, We failed to report this review. Please try again - 4 out of 5 stars
Part-way through...
Reviewed in the United Kingdom on 3 September 2021...and I have to say I cringed intensely when he claimed that anorexia is a mimetic desire to be thin like a model. This is such a naive and stereotyped misunderstanding of this illness. Ask any anorexic and I can pretty much guarantee they will tell you this devastating illness has nothing to do with wanting to look like a model. Unfortunately this has somewhat undermined the rest of the content of the book for me, although I appreciate the overall aim of what the author is trying to do i.e. putting the spotlight on our relationship with desire.
8 people found this helpfulSending feedback...Sending feedback...HelpfulThank you for your feedback.Sorry, we failed to record your vote. Please try againThank you. We’ll investigate in the next few days.Sorry, We failed to report this review. Please try again - 2 out of 5 stars
No practical application
Reviewed in the United Kingdom on 28 January 2022I am the head of a (corporate) department and am always interested in learning more about all sorts of things, how they might apply to me and how I might apply them to my working and personal life. The author of the book does his best to present a lesser-known philosophy. But it's hard going. He summarises each chapter with a 'tactic' at the end but it's stating the obvious: think about what it would be like on your death bed, the regrets you might have etc. will point you to what you truly want from your life, meditate. The one rather pretentious 'tactic' he mentions concerns "the truth". He asks candidates at interviews: "what's the most difficult sacrifice you've ever had to make for the truth?". He must be very naive. The only reason most people are sitting in that chair for an interview is not to engage in cod-philosophy but to pay their bills and meet the cost of living for which they need a job. In summary: most won't find it of practical application, the tactics aren't particularly new either and the writing style means I wasn't particularly engaged with the core philosophy.
13 people found this helpfulSending feedback...Sending feedback...HelpfulThank you for your feedback.Sorry, we failed to record your vote. Please try againThank you. We’ll investigate in the next few days.Sorry, We failed to report this review. Please try again - 2 out of 5 stars
The book can be summarised in one sentence & questionable linking of ideas
Reviewed in the United Kingdom on 23 January 2022This book was all over the place at times. And I continuously got the impression of the author cherry-picking examples and stories to fit the argument. Some paragraphs would end with; and this is all due to mimesis. Hmmmmmm.
There's a few gems but nothing more really. I only gained insight from about 10% of the book.
Be careful of what you desire; its probably a consequence of what someone else is modelling for you to want. Form thick desires, not thin ones.
6 people found this helpfulSending feedback...Sending feedback...HelpfulThank you for your feedback.Sorry, we failed to record your vote. Please try againThank you. We’ll investigate in the next few days.Sorry, We failed to report this review. Please try again
Top reviews from other countries
MuYiMing5 out of 5 starsEngaging and thought-provoking.
Reviewed in Canada on 24 May 2025I can't stop talking about these ideas even though I'm only a few chapters into the book.
Sending feedback...Thank you. We’ll investigate in the next few days.Sorry, We failed to report this review. Please try again
Satoka Sotome5 out of 5 starsWhy We Want What We Want.
Reviewed in Japan on 7 January 2025If you celebrate Christmas, you probably remember the early days when you would ask Santa for the gifts you wanted.
I remember writing letters to Santa, or leaving cookies by my futon as a little thank-you for his hard work. Every year, my wishes would change.
But have you ever stopped to wonder why you wanted what you wanted? What shapes your desires? What hidden forces are at play when you long for certain things?
That’s exactly what Wanting: The Power of Mimetic Desire in Everyday Life dives into. It explores the deeper reasons behind our desires and helps us understand not just what we want, but why we want it.
----------
▶️ Who Should Read It?
I would recommend “Wanting” to anyone interested in psychology, personal development, or social dynamics, as it provides valuable insights into how those around us shape our desires.
It’s also great for readers who enjoy exploring philosophical concepts in a practical context, especially in relation to motivation and relationships.
Also, those in leadership or marketing roles might find it particularly relevant for understanding consumer behavior and fostering authentic connections.
▶️ How the Book Changed Me
✅ Reinforcing Self-Awareness and Community: The book reinforced the importance of engaging with multiple communities and striving for an objective view of myself. It also offered thoughtful insights into mimetic desire — the idea that our desires are often shaped by the desires of others. This awareness has shifted how I approach my own wants, making me more mindful of where they originate and whether they reflect my true values or external influences.
✅ Encouraging Deeper Questions: The book gave me the courage to ask bigger, more profound questions about life. It reminded me that, although these questions can be challenging, they are ultimately more meaningful and fulfilling. This perspective has prompted me to reconsider how I want to live and to think more deeply about my choices and the direction I want my life to take.
✅ Embracing Life’s Complexities: On a personal level, the book humbled me as both a writer and an individual, teaching me to embrace the unexpected intersections of seemingly opposing forces. It deepened my understanding of how important, though challenging, it is to maintain a focus on facing reality, and made me realize the greatness in that approach. It became an opportunity to reflect on whether I’ve been too focused on shaping things neatly, or whether I’ve been truly present and open to life as it unfolds.
Sending feedback...Thank you. We’ll investigate in the next few days.Sorry, We failed to report this review. Please try again
Adel5 out of 5 starsGreat book
Reviewed in Germany on 14 January 2023The best thing about this is book that i can read it more than one time and still find new insights hidden somewhere within it!!
The author did good job communicating Rene Girard’s ideas.
Sending feedback...Thank you. We’ll investigate in the next few days.Sorry, We failed to report this review. Please try again
Patricia5 out of 5 starsPrecious!
Reviewed in Brazil on 7 January 2023Shows us what really matters in life (and why) and the real human nature with its nasty tendencies (and how to overcome them). Eye-opening, priceless, a must read!
Sending feedback...Thank you. We’ll investigate in the next few days.Sorry, We failed to report this review. Please try again
Eugenia Correa5 out of 5 starswow
Reviewed in Mexico on 23 March 2024Must read.the journey to the depths of desire in capitalism is profound and the crisis of imagination is palpable. We need new paradigms this book shows.
Sending feedback...Thank you. We’ll investigate in the next few days.Sorry, We failed to report this review. Please try again







