NBC today threatened to pull its channels from YouTube TV next week if a new contract is not signed. Google this evening issued its response, and said YouTube TV would see a $10 price drop if the NBCU channels disappear.

Google says it is seeking the “same rates that services of a similar size get from NBCU so we can continue offering YouTube TV to members at a competitive and fair price.”

Our ask is that NBCU treats YouTube TV like any other TV provider.

If “equitable terms” are offered, the contract will be renewed and nothing changes for end users. However, if the 14 NBCUniversal channels leave, YouTube TV’s monthly subscription will decrease from $64.99 per month to $54.99 for the duration of this contract dispute.

In this evening’s statement, Google notably told customers to “sign up for NBC’s own direct-to-consumer streaming service, Peacock, which they offer for $4.99/month to continue watching NBCU content, such as Sunday Night Football.”

While this dispute went public, Google says it’s “still in active conversations with NBCU and are hopeful we can get past this impasse to keep their content available on YouTube TV.”

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