Performance depends on precision at every stage. Follow the journey of engine oil as it’s reworked and refined. https://cnb.cx/3R9jhm5 Paid Post by TotalEnergies #ad
About us
Creating powerful partnerships and sensational experiences for local, regional and global brands.
- Website
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https://advertising.cnbc.com
External link for CNBC International Brand Studio
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- London
Updates
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Next week, our team will be at #SXSW London. As brands, agencies and business leaders come together to discuss what's next, we're looking forward to the conversations shaping the future of media, marketing and storytelling. If you're attending, we'd love to connect. What are the topics you're most interested in this year? #SXSWLondon #Media #Marketing #BrandStrategy #Advertising
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CNBC International Brand Studio reposted this
“AI will never be able to replicate the vulnerability, the glory, the joy and the pain of the human condition.” Anand Roy, founder and CEO of Wubble, says human artists are becoming more important, not less, as artificial intelligence reshapes the music industry. Speaking to CNBC’s Arjun Kharpal at CONVERGE LIVE in Singapore, Roy said AI models depend on human data, and cannot be trained only on synthetic content without risking a breakdown in innovation. As regulation around AI and music evolves, he believes artists could eventually make more money contributing to datasets for AI companies than they do from platforms such as Spotify or YouTube. 📺️Watch the full conversation to hear Roy discuss ethical AI, human creativity and how artificial intelligence could create new revenue streams for musicians: cnb.cx/4wMHDlJ
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CNBC International Brand Studio reposted this
“Think Hello Kitty meets heavy metal.” Bernie Cho, president and founder of DFSB Kollective, says one AI-generated Japanese kawaii metal band offers a glimpse into how music, technology and authenticity may collide. Speaking to CNBC’s Arjun Kharpal at CONVERGE LIVE in Singapore, Cho described how an AI producer created an all-girl Japanese heavy metal band that started gaining traction online. As curiosity grew over who was behind it, the producer pivoted — recruiting real Japanese female musicians to perform the music live. Cho says the case is a fascinating example of what can happen when something starts with AI, but becomes authentic through human performers. Watch the full conversation to hear Cho discuss AI, K-pop and why audiences still want “some realness” behind the music: cnb.cx/3PAuQ5g
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CNBC International Brand Studio reposted this
“Ask yourself who you are.” As AI reshapes the creative industries, Lea Salonga — the Tony Award-winning actress and singer known as the singing voice of Disney’s Mulan and Princess Jasmine — says human connection is still what audiences will keep searching for. Speaking to CNBC’s Arjun Kharpal at CONVERGE LIVE in Singapore, Salonga said people will continue to travel to see their favorite artists because of the humanity of live performance and the shared experience of being in the same space. Her advice to young artists trying to build a creative identity in the age of AI: look inward first. “Actively refuse when someone tries to tell you who you are and who you’re supposed to be.” Watch the full conversation to hear Salonga discuss authenticity, live performance and what it means to find your voice in the age of AI. 📺️Watch more: cnb.cx/4dF0Qx8
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From leading Aviva through a major turnaround to publicly calling out sexism at the top of the industry, Amanda Blanc tells Stephen Sedgwick how decisive action — not consensus — defines leadership under pressure. Available across all major podcast platforms, Executive Decisions has now featured more than 20 global business leaders, ranked among the UK’s top business podcasts and recognised as one of the leading management podcasts globally. The series continues to build momentum following its Davos season, with cumulative listenership up more than 30%. For CEOs, the conversations go beyond leadership theory to exploring the pivotal decisions that shaped businesses, reputations, and long-term legacy. To explore opportunities for your leadership story to feature in the series, talk to us at advertising@cnbc.com. #ExecutiveDecisions #Leadership #BrandStorytelling
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What does meaningful executive engagement look like in today’s interconnected business landscape? CNBC CONVERGE LIVE brought together global leaders across business, technology, finance and policy for two days of high-value conversations and curated networking in Singapore. Designed as an engagement-first experience, the event combined editorially led discussions, private roundtables and immersive activations focused on the issues shaping industries globally, from AI and energy to geopolitics and innovation. More than a conference, CNBC CONVERGE LIVE demonstrated how trusted editorial environments can create meaningful dialogue between influential decision-makers while positioning Singapore at the centre of future-focused global conversations. #CNBCCONVERGELIVE #Leadership #Events
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What happens to engine oil after it’s used? The answer is changing. Watch how it’s being redefined. https://cnb.cx/3R9jhm5 Paid Post by TotalEnergies #ad
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No Olympic rights? No problem. For FERRAGAMO, the opportunity around the Olympic Games wasn’t about sponsorship rights, it was about cultural relevance. So instead of competing for official branding, we built a campaign around Alberto Tomba, one of Italy’s most iconic athletes, and created a story designed to earn attention organically. Shot on 16mm in the Dolomites in a single day, CNBC Brand Studio produced a cinematic campaign spanning a hero film, three editorial mini episodes, social extensions, and rich media executions across CNBC.com, all designed for an affluent global audience with an appetite for premium storytelling. 🎞️ Watch the film here: https://cnb.cx/4tQ1Vbu The impact went beyond the original brief. Ferragamo extended the campaign into its own OOH channels, amplifying the work further and driving additional ROI, and the results followed: ➡️ CTR significantly above benchmark across digital campaigns ➡️ 3x forecast video views delivered A solid reminder that brands don’t always need official ownership of a moment or event to own attention within it. CNBC Advertising & Brand Studio help brands earn attention through storytelling designed for influential global audiences. Reach out at advertising@cnbc.com to learn more. #BrandStorytelling #LuxuryMarketing #ContentMarketing #BrandedContent #CNBCBrandStudio #Advertising
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The story of engine oil doesn’t end when it’s drained. See how it’s processed, refined, and prepared for what comes next. Watch the highlight. https://cnb.cx/3R9jhm5 Paid Post by TotalEnergies #ad