Trusted by Terex, Salesforce, Barclays, NBM Group and Cirata. 500+ companies trained worldwide. LinkedIn Strategist and Sales Trainer. Speaker at events and conferences.
Portrush, Northern Ireland, United Kingdom
41K followers
500+ connections
About
The biggest challenges in selling are client indecision, ghosting, overcoming objections, AI overwhelm and hitting target.
Then you have to deal with posting on LinkedIn and selling in the DMs which most people get wrong.
If you're facing any of these challenges, I can help.
My training is interactive. You will learn the sequences, habits and proven modern-day methods to achieve more sales.
You’ll overcome fears through roleplays. You get continued personal development through accountability, learning documents and checklists.
Having spent 23 years in the corporate world, plus 8 years as a business owner, I understand the frustrations you endure when selling.
Over 145 businesses and soloepreneurs have given me LinkedIn recommendations, sharing the positive experiences and results they had working with me.
Salesforce awarded me a Top Sales Influencer to follow 2021-2025.
LinkedIn awarded me an official Top Voice in Sales badge from Nov 2021 - Jan 2026.
In my free time, I'm proud to:
- support charities like Autism NI, Foodstock, Lighthouse and Hope 4
- work as an influencer for Salesforce, ZoomInfo, Noota.io and Aircall
If you want to increase sales, grow on LinkedIn - and are looking for someone to take you / your team to the next level, DM me or go to www.everybodyworksinsales.com
Articles by Niraj
Activity
41K followers
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Niraj Kapur shared thisMay review. Success, failure and the future ❌ After rejection from companies in April who are 1) scared and making bad decisions, 2) frozen with fear and doing nothing, May was no better. Right now, emotional intelligence, persistence, quality conversations with your network and business acumen are the best skills you can have to help generate more sales. 🤞 Despite the challenging month, you sometimes get lucky in unexpected ways. This is the gift that keeps on giving. Thank you to everyone who is smart enough to keep investing in this LinkedIn project I created with Corina Goetz https://lnkd.in/esBU5aCk ✈️ Travelled to London to my wonderful friends Geraldine Spurway Natalie Costa and Corina Goetz. Met up with Sid Meadows, CPC after knowing him for 5 years. That was a joy. Met Andrew Hulbert FIWFM and Rebecca Hollis two people I am in awe of, who were incredibly generous with their time. 🙏 My new speaker trailer went live. Incredibly proud of this, the time away from family and the thousands of miles involved in creating this https://lnkd.in/eBdJ5-pA ☀️ Had another week of glorious sunshine. Walked in Portrush, Portstewart and weekends in Castlerock. Living near the coast is one of the best decisions I ever made for mental health and family. ❤️ My family ran together for the first time in the Belfast marathon and raised £1,000 for Action for Children 💡 My biggest post for generating leads on LinkedIn was shot in a rock T-shirt and jeans in Hyde Park, London. People don’t care how glam your video looks, they care about the quality of the content. ☕ Welcomed Nigel Cunningham Aedín O'Neill Nicole Osborne and Rachel Berry to my offices in Belfast. We enjoyed drinks and food at the delicious Loaf Catering and Cafes June is my first month without business travel for almost 8 months. Instead, I will be enjoying my honeymoon with Rachel and then stuck into work when I return. What are your successes and failures for May 2026?
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Niraj Kapur shared thisClosing the loop on this Bumping this to the top of your inbox This is my last email! This is the kind of nonsense I receive on a daily basis. Cold email is important for prospecting It's also harder than ever to get a response. So be cliched and lazy. 1. Do your research properly, I don’t work in Fintech. 2. Make it personal, you will get a quicker reply. 3. Sounding like a lazy person means you get treated like one. 4. Tell a prospect something that helps them solve a problem 5. Sending three emails in a week is desperate. 6. If you do get someone’s attention and your LinkedIn profile is terrible, you will struggle to get a response.
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Niraj Kapur shared this5 buying signals in sales How do you know if a deal is going anywhere? How do you know if they are interested? Check out the PDF below. Feel free to share with a colleague internally or someone who could benefit.
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Niraj Kapur shared thisIt’s been a tough day already ❌ A prospect I spent three months talking to and met, is using Claude for sales training instead of me. He failed to see that AI can’t keep him accountable, care about his staff or teach them proper soft skills. 😡 A professional services director who talks big about his lifestyle argued with me because I refused to offer a discounted one-off coaching session. He kept insisting. “It would be worth my while.” If you can’t afford a £300 coaching session, you're not as successful as you think. 😱 A client who was due to start training end of June has gone with someone cheaper. NOT BETTER. Cheaper. This is business. Setbacks happen. Disappointments occur. May has been a tough month for most business owners I am speaking to. Sometimes it’s your fault. Sometimes you have no control. You will lose important clients in business. Sometimes unexpected and unfair things happen. So enjoy EVERY small win. Be proud of EVERY step forward – especially when you’ve had to take a few steps back. Thank you Mark McPhillips for this wonderful LinkedIn recommendation. It’s made my day and reminds me why I do what I do.
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Niraj Kapur posted thisBusiness owners want community They want belonging They want to be able to ask a question to their peers They want somewhere they can vent without being judged. That is why we created Closers Club Platform Our next masterclass is for you. Most people give up when they get ghosted. This is not the time to give up. It’s time to get better. What do you say when you get ghosted? How do you win clients back? When is it time to let a prospect go? On 28th May, join other business owners in the free masterclass, “No More Ghosting: Proven Strategies to Reignite the Conversation and Close More Deals” DM me Bianca Nidumukkala or Edward Smith for more details or check out the comments.
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Niraj Kapur shared thisThings didn't go according to plan today So I shot this video.
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Niraj Kapur posted thisIt’s not easy running a business You never stop worrying. Will my suppliers do what they promised? Will that client pay me on time? Will that deal I’ve worked on for months convert or will I get ghosted? When you’re on holiday, it’s difficult to switch off. Sometimes you are travelling on business, and you have a quiet moment, it feels like you against the world. I originally created Closers Club Platform with Bianca Nidumukkala and Edward Smith as a learning and growth platform. After our first two masterclasses, feedback was “fantastic insights into sales, we want more.” Business owners want community. They want belonging. They want to be able to ask questions to their peers. They want somewhere they can vent and not be judged. If that is you, DM me about Closers Club On 28th May, you can also join other business owners in the free masterclass, “No More Ghosting: Proven Strategies to Reignite the Conversation and Close More Deals.” Link in comments.
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Niraj Kapur shared thisUpselling and Cross-Selling To Your Clients I went to buy new trainers. There were 3 people working in the shop. 2 people were on their phones, ignoring customers. They failed to acknowledge me when I walked in. The 3rd worker, Elaine, asked me, “Hi, what help do you need?, not the usual cliched “Can I help you with anything?” One is an open question, the other is a closed one. Always use an open question at the beginning. I had plantar fasciitis in my feet 10 years ago. After the NHS repeatedly failed to get the diagnoses right, I went private. After a brutal course of cortisol injections, they recommended trainers like ASICS, HOKA or Brooks with padding to protect my feet. Elaine recommended trainers that would help and support me. My budget was £110 and the trainers that were more comfortable at £160 – upsell done. She noticed my work socks and mentioned that sports socks are better suited, so I purchased several pairs of socks – cross-sell done. Having worked 31 years in sales, I’m a tough person to sell to, yet I purchased with ease. My wife Rachel ( as a newlywed, I still get excited calling Rachel my wife) was with me. She was impressed with Elaine and purchased pink trainers for herself. This is a great example of how selling should be done. There was: ✅ no awkward body language ✅ no nerves ✅ no speaking faster ✅ no hard sell ✅ no rush for the deal ✅ no desperation ✅ it was all about serving the customer
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Niraj Kapur shared this5 prompts for when you get ghosted Ghosting is part of the sales process Why does this happen, and how can it be reduced? What do you say when you get ghosted? What coping mechanisms help and how to build resilience in 2026? This PDF explains part of it. For more details, check out our masterclass on 28th May with the Closers Club Platform Edward Smith Bianca Nidumukkala https://lnkd.in/egZyF8Eq
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Niraj Kapur liked thisNiraj Kapur liked this𝗕𝗶𝗴 𝗻𝗲𝘄𝘀 𝗳𝗼𝗿 𝗞𝘂𝗿𝗮 I’m delighted to share that Kura is taking the plunge and focusing more deeply across Healthcare Technology. Building a niche has always appealed. It gives us the opportunity to double down, learn properly, and provide real value to the companies and people shaping this space. I’m very grateful to everyone who has given their time, guidance and advice over the past few months. From Belfast to Dublin, Geneva to London ✈️ - you know who you are 🙏🏻 I’ve quickly realised just how complex, ambiguous and expansive the healthcare space is. But that’s also what has drawn me in. The impact, potential and human importance behind the sector make it incredibly exciting. Yes, it feels daunting putting this out there, but it also feels energising to have real belief in the vision. A big thank you as well to David Maxwell and Ciaran May for their support throughout this process. Looking forward to sharing more of the vision this morning at the ICC with the FFC cohort ✌🏽
Experience
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Everybody Works In Sales
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Director of Sales and Marketing UK
G-SMATT Europe
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Commercial Director
AdvertisingSales Ltd
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Education
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Antrim Grammar School
A Level Chemistry, Biology and Physics
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Activities and Societies: Captain of squash and badminton team. Tennis team. Northern Irish School Orchestra
Volunteer Experience
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Chair Informa Prince's Trust
The Prince's Trust
- 1 year 1 month
Education
With a team of ten volunteers, we created and sold 400 cookbooks with 66 different recipes from Londoners. All profits went to The Prince's Trust which inspires, supports and educates young people. As a result of the positive difference we made, we won the Corporate Social Responsibility Award at Informa
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annual Movember fundraiser
Movember Foundation
- 12 years
Health
Movember raises awareness and funds for men's mental health, suicide prevention and prostate cancer. Every November, I raise money - and work with friends and colleagues raising money and awareness - by growing a ridiculous moustache for this fantastic cause
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Ambassador
Milton Keynes Hospital Charity
- 5 years 7 months
Health
Raising funds and awareness for the new cancer centre at Milton Keynes Hospital
Publications
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The Biggest Sales Mistakes People Are Making Right Now
Professional Academy
See publicationDuring the lockdown, caused by Covid-19, sales have not improved. What can be done?
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How To Build Your Pipeline During Tough Times
The Daily Sales
See publicationTimes Are Tough. How do you build your sales pipeline?
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How To Sell When You Don’t Want to Sell
The Daily Sales
See publicationSales is vital, yet most people don't want to sell. What do you do?
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7 Sales Lessons From Bruce Lee
LinkedIn
See publicationHe was so much more than a martial artist and movie star. He was a great philosopher and thinker
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How Testimonials Improve Business
LinkedIn
See publicationTestimonials are vital to improve business and help you generate more sales. Read more to discover how
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How Not To Sell On LinkedIn
LinkedIn
See publicationTps about how to get the best from one of the most important B2B platforms in the world.
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What’s The Best Way To Make More Sales?
LinkedIn
See publicationThere's so many ways to generate sales. What are the most effective?
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Six Lessons Learned From A New Entrepreneur
Barclays
See publicationStarting a business is hard. Here I talk about mistakes I made and what I learned, so you avoid these mistakes when you set up your own business.
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Why You Should Pick Up The Phone
LinkedIn
See publicationNever underestimate the importance of using the phone when making sales.
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How one author grew his business from zero with Amazon
Nick Stephenson
See publicationHow a self-published novel, Everybody Works In Sales, helped grow my business and lessons learned along the way
Courses
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Alex Hermozi Scaling Your Business
Nov 2024
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Benjamin Hardy Rapid Transformation for Mindset
July 2024
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Daniel Disney 1-Day Social Selling
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Executive Presentation Skills - took this 2-day course twice, it was a gamechanger
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Jack Canfield, author, Chicken Soup For The Soul - 2 years, a member of his Inner Circle
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Robin Sharma Your Best Year Yet - personal development - 1 year
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Sales Leadership from LDL - 1 day
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Sales Management Training Levels 1 and 2 at Informa
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Sales Training, Writing Proposals. Sales Process. Customer Avatar from Flume Training - 5 days altogether
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Skip Miller Sales Growth -2 days
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Story Powered Sales Programme Anecdote International Pty Ltd
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Tony Robbins UPW London - 4 day event on mindset, growth and nutrition
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Transform Performance International
Salesperson’s Secret Code
Honors & Awards
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Salesforce Top Sales Influencer To Follow in 2023 and 2024
Salesforce
Honoured to be in the Top 18 most influential salespeople in the world who are making a positive difference in the world of sales https://www.salesforce.com/blog/top-sales-influencers/?d=7013y000002RNdlAAG&nc=&utm_source=Influencer&utm_medium=organic&utm_campaign=us_slobaw&utm_content=top-sales-influencers_7013y000002RNdlAAG&utm_term=&soc=us_Influencer
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Salesforce Sales Influencer To Follow in 2022
Salesforce
Salesforce, the world's largest CRM, choose 29 people in the world to follow in sales. I was honoured to be one of those people
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LinkedIn Top 10 Voices In Sales
LinkedIn
LinkedIn, the world's largest professional network, choose 10 people in the world to follow in sales. I was honoured to be one of those people
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Salesforce Sales Influencer to Follow
Salesforce
Salesforce, the world's largest CRM, choose 16 people in the world to follow in sales. I was honoured to be one of those people
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The Easy Guide to Sales for Business Owners
Amazon
The Easy Guide to Sales for Business Owners reached #19 in the charts out of 400,000 books.
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Amazon Bestseller
Amazon
Everybody Works In Sales reached #17 in the charts out of 200,000 books. It was in the Top 100 on 21 occasions
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Innovative Product of the Year
London Construction Awards
our unique interactive glass won the innovation award in London. I was the first employee hired at G-Smatt and built the sales team and company culture
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Corporate Social Responsiblity Award
Informa
As volunteer chair for the Informa's Prince's Trust charity, we spent a year raising money through bake sales and our London Cookbook featuring over 50 recipes from different nationalities. All profits went to the Prince's Trust
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Chief Sales Officer Club
Informa
#1 salesperson in my division and Top 30 sales performer out of 1000 salespeople worldwide
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Chief Sales Officer Club
Informa
#1 salesperson in my division and Top 30 sales performer out of 1000 salespeople worldwide
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