Marcus Jacobs

It feels like every week there’s a new AI tool promising to fix everything and suddenly you’re juggling more tabs, more steps, and more confusion than before. On March 17, Georgie-Ann Getton is sharing practical guidance on how teams decide which AI tools are actually worth keeping and which ones aren’t. If you’re trying to make sense of your AI stack, this will be worth checking out

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AI is new, mysterious, and full of potential. I recently sat down to explain Rae, how she’s based on our real head of translation, and how Signapse has built an AI solution with commonality and realism at its core. With our SignStream product, we’re able to offer fast, reliable accessibility at scale.

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Today is the first of a series of live chats with previous speakers. Today we will hear from Olly Brand who in 2025 delivered his AI ask me anything session at Agile on the Beach. Today we will find out what's changed and what hasn't. It promises to be an honest and insightful reflection on where AI is now — and where it’s heading.

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Interesting night at Double Verify Impact yesterday. DV have long left being just a measurement platform, but seems to be positioning themselves as an all in Optimisation/Attribution platform, and even seem to be bringing AI to the private marketplace. The thing that still seemed missing to me though, as a proper Mobile Measurement partner. Over 70% of B2C sales are made on a smartphone in the MENA region, having that big of a slice of the pie being an "Integrated solution", or another partner, seems like an opportunity being left on the table.

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Random though of the day: I wonder if anyone else is as struck by the reliance on Markdown in AI tooling...probably not on many people's bingo card back in '04

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Tomorrow, our team is delivering a full day of hands-on AI training to four incredible charities as part of #AgentsForGood. These organizations are already doing extraordinary work with limited resources. If we can help them save time, reduce friction, and focus more energy on their mission - that’s AI at its best. Grateful to play a small role in giving back. #AIForGood #TechForGood

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New in Adobe Acrobat Sign – October 2025 Release! The latest release is packed with updates that make sending, signing, and managing documents faster and easier. Here’s a quick look at what’s new: ✅ A refreshed Request Signature experience ✅ Extended PDF/A Support for Long-term Archiving ✅ New In-Product Banner for User Education 🔗 Check out the full breakdown here: https://lnkd.in/eZ-kU3k6 #Adobe #AcrobatSign #ESignature #ProductUpdate #DigitalWorkflows

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Really looking forward to joining this panel of badass women on March 26th 🎉 Limitless in Tech is doing something really vital, by creating space in the industry for people who've been told they don't quite fit the mould. That mission resonates with me deeply. I'll be talking about my own experience as a neurodiverse woman in tech - what it's taught me about playing to my strengths, letting go of the pressure to work like everyone else, and how that journey has shaped the way I think about leading and building teams. Over the years, it's become very clear to me that the most capable, creative, and resilient teams I've been part of have been the ones where difference was genuinely valued, not just tolerated. I also can't wait to hear more from Kripa B and Nidhi Sharma who have really fascinating insights and personal stories to share. If you want to hear more about making tech a place where more people can truly thrive, come along. Details in the post below 👇 Thanks for the invite Matchtech!

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Today’s my birthday 🎈 AND I just hit 15,000 followers (hello! 👋). Rather than a full re-intro, I thought I’d share my BEST career advice, that I come back to time and again. I call it the energy reflection — Not loving your job? Each week, keep track of the tasks that energize you ⚡️and those that deplete you 😩. Patterns emerge faster than you’d think. Over time, try to find jobs that allow you to do more of the energizing stuff. A great topic to discuss with a trusted manager or mentor! This exercise steered me from finance into marketing, where I found my groove doing work I love AND am good at 💫 …that’s when my career started to thrive 🌱 What’s one of your favorite pieces of career advice? Share in the comments ⤵️ so we can spread a little wisdom today! That’s my birthday wish 🎂

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New research from Jay McBain and team highlighting just how transformative hyperscaler marketplaces have become. The acceleration from an $85B projection in 2028 to $163B by 2030 underscores the central role marketplaces play in shaping go-to-market strategies for AWS ISVs, SIs, and channel partners. The forecast that 59% of marketplace deals will include or be led by channel partners reinforces how our ISVs are using partners on Marketplace to scale their selling efforts - love this! Thanks Jay for the updated stats!!

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I’ve been revisiting some of the popular statements about technology and automation from five years ago — and with #AI reshaping everything today, I can’t help but ask: are they still true? "This #collaboration between humans and machines is not about redundancy, but about amplifying strengths, employing unique human traits such as creativity, empathy, and critical thinking, while capitalizing on the computational power, speed, and precision of AI." What do you think? 🔔

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I found a new podcast Founders, by David Senra that gives you the best way of having an apprenticeship with world-class founders , past and present. Learning from history is a form of leverage. I seriously recommend it to anyone looking to level up (thank you Spotify algorithm). Robert Greene talks about apprenticeship in his book Mastery —before you can create something original, you need to study the masters who came before you. Learn their patterns, their thinking, their mistakes. That's exactly what this podcast does. Each episode breaks down how a founder actually thought and worked I've been listening to this a lot over the past few weeks. Here are a few that stood out:` #350 - How to sell like Steve Jobs: One key message you're trying to hit home. That's it. I'm using this to rewrite how I sell ideas internally. Instead of explaining everything, I'm asking myself: what's the one thing I need them to believe? #357 - Haruki Murakami: Habits and consistency. Murakami runs every day for the same reasons I do—it structures everything else. This confirmed my approach to calendar blocking and designing the perfect day to do your best work. #400 - Jeff Bezos: Focus. And doubling down when something works. I've also listened to episodes on James Dyson, Rockefeller, and Rick Rubin. Each one gives me something I can action immediately If you're a looking to level up outside tactical work, this is how I'm doing it. https://lnkd.in/de5efP7N  #Product #Founders #CareerGrowth #Leadership #Podcasts

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Twilio research reveals that mid-career professionals are drowning in digital noise. Adults aged 36-40 now face an average of 2,228 unread personal emails - more than double the UK national average. Read more in Spanish here: https://bit.ly/4aEXE4P

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We're growing in EMEA 🌍 We're excited to share that Dropbox and ALSO Group are expanding our partnership to six new markets: France, Spain, Portugal, Benelux, Italy, and the UK. After strong success in DACH and the Nordics, more partners across Europe can now access our full portfolio through the ALSO Cloud Marketplace—with local billing, support, and enablement. This means easier access to Dropbox, Dropbox Dash, and Dropbox Sign for customers who need smarter collaboration tools 🚀

Video content is everywhere yet millions of people are excluded when visuals carry information without accessible alternatives. TabAble’s Video Without Vision series challenges how we create and deliver video by focusing on inclusion from the first idea to final output. If organisations want to reach everyone they must treat accessible video as a strategic priority rather than a last-minute fix. This is the moment to rethink our assumptions and start conversations that lead to real change. https://buff.ly/EiMccSF #DigitalAccessibility #InclusiveDesign #A11y #VideoAccessibility #Leadership #AccessibilityMatters #UX

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Really proud to share some amazing news about PubMatic's new partnership with NVIDIA to integrate accelerated computing directly into our platform, delivering up to 5x faster, smarter advertising decisions across the Open Internet. ​Utilising high end AI performance and driving tangible economic outcomes. For Publishers this means we're now achieving 85% fewer auction timeouts and recovering millions in revenue that was previously lost to latency. This instantly translates to higher monetization and better yield. ​For the Industry, by hitting ≈1 millisecond latency, we're providing the necessary infrastructure to ensure the open web remains a powerful, performant channel for premium brand dollars (especially in CTV). ​For Advertisers that microsecond precision drives more efficient, effective optimization, guaranteeing a stronger ROI by ensuring every decision is fuelled by real-time data. ​Proud to be part of the journey proving that the Open Internet is the most competitive, transparent, and scalable ecosystem for the future of digital advertising. ​Find out more here: https://lnkd.in/egFhkvWD #AdTech #Programmatic #NVIDIA #AITransformation #CommerceMedia

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The UK is at a crossroads... and so is the conversation around AI. There's no shortage of uncertainty right now. Headlines swing between AI utopia and AI apocalypse, and the people caught in the middle - the ones running charities, delivering public services, building communities - are left wondering what it all actually means for them. That's exactly why events like Anthropy matter. Next week I'll be at Anthropy UK '26 at the Eden Project in Cornwall, where over 2,000 leaders from across sectors will come together for three days to ask some fundamental questions about the kind of Britain we want to build over the next thirty years. Not in an echo chamber of tech evangelists, but alongside people from charities, government, education, healthcare, and business... the people who will feel the impact of these changes most. I'm going because I believe we're past the point of debating whether AI will transform how we live and work. It will. The real question is whether we shape that transformation or let it happen to us. And shaping it starts with understanding... listening to different perspectives, challenging assumptions, and being honest about both the opportunities and the risks. As someone who works at Salesforce, I see every day how technology can genuinely improve people's lives when it's applied with purpose - whether that's helping health services reach patients more effectively, enabling charities to do more with less, or giving organisations the tools to make better decisions faster. But none of that happens in isolation. It happens through conversation, collaboration, and a willingness to think beyond our own sector. That's what I'm looking forward to most at Anthropy - the chance to listen, learn, and explore how platforms like Salesforce can play a meaningful role in helping organisations navigate these uncertain times and deliver real outcomes for the people they serve. The future isn't something that happens to us. It's something we build together. See you in Cornwall. 🌱 #Anthropy26 #EdenProject #AI #Salesforce #Agentforce #BuildABetterBritain #Leadership

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