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An experienced video content creator with 10 years experience. I’ve collaborated across a…
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Jack Atkins reposted thisJack Atkins reposted thisARE WE COLLECTIVELY MISSING THE LOGIC? Kids using AI for homework: Cheating. Makes them dumb. Anyone who relies on it is falling behind. Adults using AI for content, comments, emails, Dms: Efficient. Makes them smarter. Anyone who doesn't use it is falling behind. Someone explain this to me. Because every time I push back I hear the same thing. AI is just a tool. Like a hammer or a calculator. Like something neutral that sits there until a professional picks it up. A hammer doesn't make you worse at thinking. A calculator doesn't replace the part of your brain you were supposed to use. But AI does. And that's why I think it's more like a drug. The more you use it the more you need it. The more you need it the less you actually have left. I don't understand why we apply different rules to kids and adults when the drug is the same.
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Jack Atkins reposted thisJack Atkins reposted thislet's get the facts right about the feature-ai-movie that premiered at cannes! sure, you have seen all the noise about 'hell grind', the revolutionary step in gen ai feature films. but did you know its all bollocks? with this in mind, let's break down what actually happened... - firstly, it did not premiere at cannes. it was screened on a boat at a private rental harbour. - 15 people masterfully worked on it for 14 days. wasting the same electricity as roughly 55 full usa households being powered for 1.2ys & wasted the same amount of water as roughly 6,600 baths. before anyone makes a moronic-fire against the 'traditional' film industry, the average indie film with the same budget (500k$) would use about 100x less electric and 750x less water. - the 95 min run time was broken down into a handful of 12-16min shorts as the consistency wasn't possible. each 15s shot took on average 3,300 words to create. - the ceo of Higgsfield AI is having to backtrack on most claims as they are being legally threatened by the wsj & cannes for misleading audiences and piggybacking off the festival when there is absolutely no connection. - the movie's legacy has been crowned by the av club as "the 95-minute farting-demon movie generated by ai". anyone still thinking gen ai is the future of cinema. please see this last nail, as it's definitely fucking dead. the fact people are needing to use nft-style mind games to land any headlines should say everything. protect the arts and take the piss out of 'ai film-makers', they deserve it. #higgsfield #cannes #hellgrind #filmindustry
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Jack Atkins reposted thisHonoured to see our LOVE CORN “Gird Your Loins” recreation recognised alongside some major household names..! It really shows how entertainment-first, comedy-led content is outperforming more traditional marketing right now. We saw it ourselves with our Love Actually recreation in December amassing 3M+ views, and now the rise in brands recreating iconic movie scenes like The Devil Wears Prada proves audiences want content that entertains first. Of course, the key is making it your own. In our case: full LOVE CORN merch, foam corn hats, and drip-feeding our product subtly into shots. Big shoutout to Jack Atkins for sliding into those red heels without question… (although I didn’t exactly give him much choice!) In case you missed either recreation, I’ve attached both videos below. LOVE CORN Actually: https://lnkd.in/evu6hhz4 The Devil Wears Corn: https://lnkd.in/eaDwHppTJack Atkins reposted this👠 This Week’s Employer Spotlight: The Devil Wears Prada Office Takeover “Gird your loins” trends for 5 minutes… and suddenly every office has a Miranda Priestly (some more convincing than others). Naturally, employee teams got involved… and some of these brands understood the brief a little too well (groundbreaking 🤨) Here are 10 of the best Devil Wears Prada office edits we’ve seen 👇 → Auspost kept it simple. A straight POV of ‘miranda is coming’ and they’re all models…every member in the line, no build-up (you either get it or you don’t…and if you don’t, that’s on you). Letting employees carry the content...😉 → Aldi UK brought Miranda into the supermarket. Aisles, attitude, and “everybody wants to be us” energy (honestly, believable).. It puts everyday roles front and centre in a way that sticks! → Dublin Airport turned Miranda into a security announcement. “Liquids stay in. Electronics stay in.” Delivered like a warning, not advice (people might actually listen now, we surely did)… It makes an operational role feel current and watchable 👀 → LOVE CORN went full recreation mode. Office cast, scene setup, proper commitment (someone in that team has been waiting years for this moment).. kudos on the lift scene 🫡 → British Vogue recreated a throwback…made it look like the actual film, slightly unfair advantage, but expected. When the brand fits the trend, it reinforces identity naturally 🤍 → So PR Amsterdam | Brand PR & On + Offline + Social Media Communication turned it into an internal prank… dropping the purse and jackets onto desks (divas).. including the boss (great culture or risky move, probably both). Leadership being part of it says a lot.. → Vestiaire Collective asked, “did we understand the assignment?” (UM yes, and now we’ve all rewatched it).. how did you get everyone to join in? → CastleCourt Shopping Centre had their manager Leona step into Miranda mode (no one questioned it… tells you everything). Senior visibility like this makes the workplace feel more human 👏 → TUI skipped the talking and went straight to the strut (less dialogue, more confidence…efficient) and with that, TUI branding → Asda called itself a global icon (Miranda would’ve approved the tone and THOSE RED BOTTOMS). That confidence usually reflects internal culture too. It’s funny how one film reference turns into a shared brief overnight. These don’t just show who has a social team… they show who’s comfortable jumping on trends, putting employees front and centre, and trusting them to deliver (which not every brand can do 😒) Yes, it’s marketing… but it’s also culture. If your team can turn a film quote into something this watchable, that says more than a career page ever will. 👏 Big shoutout to the teams who heard “gird your loins” and thought: perfect, let’s film this.
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Jack Atkins reposted thisJack Atkins reposted thisLinkedIn has become Ai slop. We’re all using Ai to write our posts and it’s really winding me up. It’s ridden, boring and it’s poisoning creativity. If you have something to say, say it. Ai, especially ChatGPT, uses the same layout, scripts and terms when it’s creating your posts. It honestly lowers my opinion on businesses, business leaders and people who I thought were able to construct a sentence. Don’t lose your humanity. Use Ai to do things behind the scenes, but don’t let it dictate your words or create your drivvle.
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Jack Atkins reposted thisJack Atkins reposted this"I wrote this with AI" OK and I ran this marathon by driving my car 26.2 miles I sang this perfect symphony using auto-tune I speak fluent Spanish by talking into my translation app Just because you get to the same end-point does not mean it is the same. Often times the effort is the point. It's how you get better, how you achieve meaning in life, how people inject soul into the mundane. It's what makes life worth living. In the rush to over-optimize everything we've forgotten that our favorite moments often come from slowing down.
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Jack Atkins reposted thisAlways good to hear from our friend HaZ Dulull about next gen experiences. More to follow!Jack Atkins reposted thisHad an incredible time at The Underground Slate immersive event at the science museum powered by d&b solutions . The Toymakers Key, crafted by Andy Turner and his talented team, represents the future of next-gen transmedia IP, engaging our visual-audio senses to the fullest! The experience was a blend of LED wall visuals, live stage performances, and a mix of live music and diverse visual content, ranging from graphic novel to motion comic to live action and beyond. Witnessing IP embrace a genuine transmedia approach from inception to audience engagement was truly inspiring. Special thanks to Tomasz Witkowski and Gabriel Wetz. Martin Monov for the invitation! 🤘 #transmedia #creative #events
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Jack Atkins shared thisMy job is incredible ✨️ it's so inspiring to come to an event which celebrates some of the best players in the digital content and television space. thank you TellyCast - the content industry podcast for having me back 💪
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Jack Atkins reposted thisJack Atkins reposted thisa gen ai retrospective (& goodbye!) in an effort to park my generative-ai-discourse, as i am bored, i wanted to round up my thoughts, in one wholesome post. feel free to share, save and spread this with humans and robots alike. lets crack on… - why won’t generative ai last? gen ai was fundamentally doomed from day one. why? well when you look at it logically, when you look with no noise or emotion, you instantly hit all the hurdles for what or who is this for? lets proposition the idea (a silly idea at that) it will be used as a replacement for entertainment, well sure? but who would pay for it? who would watch it? no one normal will take their family to watch a movie directed by, made by and written by robots. it’s that simple. - how can i be so certain? similarly to nfts - remember those bad boys. everyone who jumped into that ‘industry’ and became overnight experts weren’t previously in the creative sector. similar to those, ‘gen ai film makers’ were never in the film industry. what’s the connection? they are all chasing the money, trend with no care of craft, industry or impact on society. now let me bring logic & reason to this plastic knife fight, from you guessed it, the film industry. so what are the real film folks saying - yeah, those idiots who care about craft, humans and are actually in the film industry? well the ip theft side is annoying (but is being resolved with logic) and work is currently being lost. however it wont stick. mass adoption is already failing and enough will be enough. soon. - why do i make the connection with nfts? similarly to nfts, the metaverse and all the other moronic incentives over the years. when enough money, noise and energy is spent, people will follow. even if its a brief eclipse of stupidity. gen ai is made up of two camps. those who were truly talented artists and initially saw this as the future and when faced with all the glaring society, ethical and real issues decided they are too good for responsibility and they will do a bad thing regardless. then we have camp two (the true grifter) those don’t care and never cared and in an effort to make as much money possible and not miss out on a cash cow put all morals to one side in the benefit of themselves. both bad, just slightly different tasting. - what does the future hold for those who celebrate gen-ai now? look i will be frank - those who celebrate gen ai and are actually in the creative industry. work will dry up, you will become increasingly unemployable and more and more frowned upon as the months pass. i have spoken to multiple triple-a studios and one thing is clear, no one wants to work with gen ai folk. no teams, no studios, no normally run businesses. you like gen ai are doomed. p.s. don’t worry i will keep fighting the robots and keep at them. however i am going to talk a little less - for now, at least. #animation #illustration #genai
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1d
This is satire, right? 😅
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Jack Atkins liked thisJack Atkins liked this“GenAI is about leveling the playing field for creatives.” Meanwhile AI bros:
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Jack Atkins reacted on thisJack Atkins reacted on this"AI video is not authentic art" — 99% of humans in 2026 When cameras first replaced theatre as the dominant form of entertainment, people said the same thing. "You can't make real art with a camera. It's not a genuine performance if the actor's mistakes just get cut out." We changed our minds about that one. Today, the argument is that AI video isn't a legitimate art form and most people seem to be rallying hard against it. History is repeating itself as it always does. But here's the other thing, there's nothing naturally human about traditional filmmaking workflows either. There just isn't. A director positions two actors, calls action, and they repeat the same lines over and over until the perfect take is extracted. That's not a realistic simulation of real life, it's a curated performance, then made to look natural through a post production edit. We now call that process true art while the AI equivalent is considered lesser than because it apparently removes the human element from storytelling. I don't think it does. I'm certainly yet to find an AI agent that handles an entire film production start to finish without human intervention or direction. I just think history always repeats itself and I have a feeling we're all going to come around on this one.
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Jack Atkins reacted on thisJack Atkins reacted on thisARE WE COLLECTIVELY MISSING THE LOGIC? Kids using AI for homework: Cheating. Makes them dumb. Anyone who relies on it is falling behind. Adults using AI for content, comments, emails, Dms: Efficient. Makes them smarter. Anyone who doesn't use it is falling behind. Someone explain this to me. Because every time I push back I hear the same thing. AI is just a tool. Like a hammer or a calculator. Like something neutral that sits there until a professional picks it up. A hammer doesn't make you worse at thinking. A calculator doesn't replace the part of your brain you were supposed to use. But AI does. And that's why I think it's more like a drug. The more you use it the more you need it. The more you need it the less you actually have left. I don't understand why we apply different rules to kids and adults when the drug is the same.
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Jack Atkins reacted on thisJack Atkins reacted on thisAre we officially tired of AI art? 🤖🚫 Market analysts are reporting a massive shift in collector habits. Buyers are aggressively rejecting the clean perfection of artificial intelligence in favor of rough textures visible brushstrokes and naive authenticity. Why the human touch is suddenly commanding a premium on the primary market. Read more:https://lnkd.in/eHuWYNWT #ArtTrends #AIArt #ArtMarket #ContemporaryPainting #NaiveArt
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