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20 years experience in business development for digital media, digital marketing and…
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Fabio De Bernardi reposted thisFabio De Bernardi reposted this📍 We’re at DMEXCO! Come find us at Stand B028, Hall 6. ☕ Grab a coffee 💬 Talk marketing AI, data and what’s next 🤖 And join our masterclass on getting marketing AI to answer correctly - https://lnkd.in/ekTsKp3M Come say hi. We’d love to see you! DMEXCO - Digital Marketing Expo & Conference #DMEXCO #MarketingAI #Adverity
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Fabio De Bernardi reposted thisFabio De Bernardi reposted thisHow do you stop marketing AI from confidently giving the wrong answer? That’s the problem we’re tackling at DMEXCO - Digital Marketing Expo & Conference 2026. Join the 30-minute masterclass - Getting marketing AI to answer correctly: outputs you can trust, act on and defend. You’ll learn: 🔍 Why marketing AI pilots stall, and why the model is rarely the problem 🧠 What your AI needs to actually understand your marketing data 🔐 How governance and provenance turn AI outputs into answers you can defend at board level ⚖️ How to think about build vs. buy when scaling marketing AI 🚀 What it takes to move from AI experimentation to production Hosted by Lee McCance, Chief Product Officer at Adverity, and Sameen Gul, Global IT Director Marketing & AI at Reckitt. If you own the AI mandate across an enterprise brand or agency, this is one session to put in your DMEXCO calendar. 📍 DMEXCO 2026 ⏱ 30 minutes 🎟 Save your seat: https://lnkd.in/ekTsKp3M Can’t make the masterclass? Come and find us at Stand F034, Hall 6.1.
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Fabio De Bernardi shared thisFascinating (and a bit disturbing too) thoughts and developments of advertising in the AI age from Sean Betts' newsletter
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Fabio De Bernardi shared thisAdverity Launches Adverity Atlas to Fix Marketing AI's Data ProblemAdverity Launches Adverity Atlas to Fix Marketing AI's Data Problem
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Fabio De Bernardi shared thisI'm so glad the news is out and we can talk about this, because in my almost 10 years at Adverity I have never been as excited as now!Fabio De Bernardi shared thisToday, we're opening access to Adverity Atlas. Over the last few years, we've watched enterprise businesses invest heavily in AI while struggling to move beyond pilots and proofs of concept. Marketing data is complex. The same metric can exist under dozens of different names across platforms. Business rules, campaign objectives, attribution models, and reporting logic often live in people's heads rather than somewhere AI can consistently access and use. As a result, AI can produce answers that sound convincing while missing critical business context. Again and again, we saw the same problem: AI lacked the knowledge & context needed to interpret marketing data reliably. That’s why we created Adverity Atlas, the marketing knowledge layer for AI. Atlas sits on top of your warehouse and gives AI a governed understanding of your campaigns, KPIs, business rules, and data sources. Use it through the UI as an autonomous marketing analyst, or use it as the knowledge layer that powers your own AI tools and initiatives. We’ve spent more than a decade helping marketers build trusted data foundations with our best-in-class ETL offering - now renamed Adverity Connect. Our next step is giving AI a foundation it can reason from reliably, with Adverity Atlas We're excited to start working with customers and helping enterprise marketing teams trust their AI analytics. Take a look at Adverity Atlas https://lnkd.in/dbNT7i5B
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Fabio De Bernardi shared thisNearly every conversation I have with agencies and brands lands in the same place: clients want more from their marketing data and AI, and everyone's unsure how much of it they can actually trust. The businesses that get trusted, accurate AI insights right are the ones who'll turn all this potential into something that actually scales, rather than another round of pilots that stall. I think the industry needs a more honest conversation about what's working, what isn't, and what we collectively need to fix next. I'll be at our cabana at the Lions Beach House at Cannes all week pulling back the curtain on something exciting that's on the way. If you're thinking about where marketing data intelligence and AI takes your business, and/or your clients, let’s have a conversation. Book a slot in our cool, beachfront cabana by clicking the link in the comments.
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Fabio De Bernardi posted thisThe everyday perils of letting AI take care of your 'admin': Partner's email: "Please also see the invite for our Monday evening partner dinner in Cannes" AI-canned answer: "Sorry I missed the dinner invite, I only just saw this! Hope it was a great evening." I didn't expect such poor suggestion. Sure, the AI could have missed crucial context (which we know is all important), but what if the guessing was based on today being Wednesday and the sentence referring to Monday... boy oh boy that was sloppy. Hopefully we are not putting humanity at risk for this level of slop. I don't know if this example goes down to the hallucination camp, but in my opinion it goes down to a different issue: AI always offers an answer, even when it shouldn't. In many cases AI is really transformational, while in others is a false economy... a tickbox companies have to tick not to feel left out. Auto suggestions for email replies feels like that to me most of the time. Maybe it works if you're in a different role / line of business, but for me it doesn't.
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Fabio De Bernardi shared thisKnowing Ben's creative prowess, this is going to be a great evening! Come along if St. Alban's is within reach...Fabio De Bernardi shared this06.05.2026 From Muse to Stereophonics via Robbie Williams, Paolo Nutini, James Bay, Nothing But Thieves and Bono of U2. AAA storytelling. Awesome inspiration. An audience with legendary music photographer Hans-Peter van Velthoven. In The Frame brings legendary image-makers into intimate spaces to share the stories behind the moments they captured – projected large, told up close. Produced by Immersions May Vary.
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Fabio De Bernardi shared thisI'm attending In The Frame: Hans-Peter van Velthoven (Legendary Music Photography). Join me on May 6. I love live music, I love Muse. I love photography. And I love that great human and creative talent Ben Lowe is. can't wait for this event in a couple weeks time!Fabio De Bernardi shared this06.05.2026 From Muse to Stereophonics via Robbie Williams, Paolo Nutini, James Bay, Nothing But Thieves and Bono of U2. AAA storytelling. Awesome inspiration. An audience with legendary music photographer Hans-Peter van Velthoven. In The Frame brings legendary image-makers into intimate spaces to share the stories behind the moments they captured – projected large, told up close. Produced by Immersions May Vary.
Fabio De Bernardi commented on a post
1d
Great post! A couple other worthy passages:
"The agents are not the reason the returns are thin. The reason is that capability was bought and partly deployed faster than the system beneath it was built, and no agent, however capable, can perform above the context it is given"
"The interface has come loose from the system of record, so work no longer has to begin in a single screen, and the screen is no longer the asset worth owning. What matters now is the layer beneath it, the connected context and controlled action that stay scarce once models and interfaces are everywhere"
Fabio De Bernardi replied to a comment
2w
Tim Fisher All of the above! But careful with those terms, to the uninitiated they may sound a bit on the kinky side 😂
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Fabio De Bernardi reacted on thisFabio De Bernardi reacted on thisAbsolutely love this quote. So relevant then, and arguably even more relevant today. "You can't buy your way past a context ceiling. At some point, you have to build the data, permissions, and operating model your agents depend on, and run them as one system." A powerful perspective from Gareth Osborne. Too many conversations about AI focus on the agents themselves. The real differentiator will be the quality of the data, governance, permissions, and operating model that sits beneath them. The organisations that win won't necessarily have the most AI. They'll have the best context and the foundations that support it: Worth the read: https://lnkd.in/dMNEz_neThe constraint is not your agents | WPP Enterprise SolutionsThe constraint is not your agents | WPP Enterprise Solutions
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Fabio De Bernardi reacted on thisFabio De Bernardi reacted on thisI'm leaving LinkedIn! This is my last week in the business, most certainly not on the platform. 11+ years. 5 roles. No, didn’t get to C-level 🤓. But this company has given me so many learnings. It changed my life in many ways, and brought me people who made every experience real. Thank you... to all the customers, agencies (any OG agency champion on my feed, say hello), our sales houses, AdTech partners, and internal teams. The ones who've been so easy to collaborate with, and the ones where we hit a few bumps along the way. We made it work, we got s*** done, and we most certainly had fun. Achievements: plenty! I earned awards, even the MVP . I spoke on stages, made it to club and gained incredibly useful skills. Most importantly, I made friends for life. 11 years. A life chapter completed. Jobs come and go, but people stay. If I missed you in my video collage but you have an image, a memory to share, please do. Hoping to stay connected, reconnect, and keep leveraging the power of LinkedIn from outside the walls. But to my LinkedIn colleagues, please invite me for coffee ☕️ (will miss the barista, my security champs, and everyone in between).🩵
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Fabio De Bernardi reacted on thisFabio De Bernardi reacted on thisToday, I'm very excited to announce that Amy Pritchard and myself are launching twenty10, with support from Michael Cross. Between us, that's more than 75 years in marketing analytics, mostly spent watching good analysis get agreed in a meeting and then quietly not change anything. The name comes from 20/10 vision which less than 1% of people have it naturally, sharp enough to read a line the standard chart calls perfect from twice the distance most of us need. That's the clarity we want our clients to see their own future with. We built twenty10 around real client pain points, not just the numbers. We work from inside the business, so implementation is part of the job, not an afterthought. Every output carries a recommended action and a way to track it through to the people who need to act on it. Four pillars sit underneath everything we build: ✅ Move Fast + Retain: updates in hours, owned by the client, not filed away with an agency. ✅ Trusted Models: one triangulated view across MMM, attribution and lift testing, not conflicting numbers from different sources. ✅ Profitable Growth: brand and performance properly balanced, proving the long-term case for brand instead of just the short-term uplift from performance. ✅ All Drivers: seeing the whole business clearly, promotions, price, media, new product development and distribution, feeding straight into forecasting and the P&L. twenty10.io is live today. If any of this sounds familiar or interesting, get in touch and we'll talk you through what we've built.
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Sighted guide | My Guide program
Guide Dogs for the Blind
- Present 10 years 1 month
Social Services
I am a sighted guide for My Guide, a program run by Guide Dogs for the Blind. In this capacity I work with a visually impaired partner with the goal of facilitating their being independent as well as growing confidence, wellbeing and the ability to participate in more community activities.
It is a wonderfully inspiring experience to support people who don't have a guide dog and need a little help to navigate through our city streets and be able to perform the activities we all enjoy.
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Italian
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English
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