Sam Dey

🚀 Want to Boost Your SME's Online Presence? 🚀 Are you tired of feeling like your small to medium-sized enterprise (SME) is getting lost in the digital noise? 🤔 Do you struggle to maintain a consistent online presence and engage with your target audience? 📊 Our latest guide reveals the secret to overcoming these challenges: SEO & Marketing Automation 💻✨. By combining these two powerful strategies, SMEs can: ✨ Simplify processes with minimal investment ✨ Enhance customer engagement with personalised experiences ✨ Drive eCommerce growth and boost conversion rates ✨ Make data-driven decisions to refine SEO strategies Imagine having more time to focus on high-level strategy, while automation handles research, scheduling, and tracking 📈. Our infographic provides a comprehensive guide to getting started, including: ✅ Recommended tools and platforms (HubSpot, Marketo, SEMrush, Ahrefs, and more) ✅ Implementation strategies for maximum ROI ✅ Real-world success stories from businesses just like yours Want to learn more? Visit our website to get in touch and start transforming your SME's online presence today! 📚👉  #SMEMarketing #MarketingAutomation #SEOStrategy

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Link building doesn’t work anymore! That’s what I see so many "SEO's" say... "Can you believe your agency buys links" "How to know if your agency is buying links" "Can you still believe SEO's still pay for links" Half of these people, haven't ranked anything... Just saying. Most have corporate SEO roles with massive brands that carry a ton of authority already. But for the average business, acquiring link DOES still work. Better than ever. This page was stuck. Buried. We built one high-quality, relevant niche edit at the end of May. 📈 It jumped to Page 2. One link. Not 100. Not some fancy AI hack. Just relevance, quality, and strategy. 🚫 Don’t waste money on poor links. 💡 Use that cash to barter for real links in your space. The ones that make Google pay attention. Links still work. If your page isn’t moving, maybe you don’t have a content problem. Maybe you just have a no-authority problem.

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I LOVED speaking brightonSEO and I bumped into many amazing people (I'll do an appreciation post and will tag everyone) but for this post I wanted to share resources. QUERY COUNTING DECK - https://lnkd.in/ePWKAVb5 QUERY COUNTING WEBINAR https://lnkd.in/eST3kq5y Here's the long and thick of why query counting works and how it can help you: 1. It gives you a VISUAL representation of a pages weighting by the volume of queries it is served for over time 2. It allows you to see what trajectory a page / group of pages / domain is heading in 3. It gives you a much better way of interpreting whether the things you are DOING are having the intended effect 4. It's easier to ascertain whether clicks are lost to either content DEVALUATION or SLIPPAGE - devaluation being worse, slippage being easier to recover from in most instances It's the same process I've used over and over again for our assets, clients etc. It's how I've ranked for SEO consultant, SEO Audits, Play Blackjack Online, No Deposit Bonus, Online Pharmacy, Secured Loans and loads of high competition queries. LEARN IT - It honestly will help you with your SEO endeavours. Are you query counting already? if so leave a comment let me know your thoughts or if you have any questions. PS whoever the guy is with that awesome t-shirt, someone tag him so I can buy him a beer 😂 #seo

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Lead flow isn’t your issue, you’re just bad at sales. You can have a steady flow of leads, but if you don’t know how to turn those leads into clients, you’re just wasting your time. If you’re not confident in your ability to sell, you will always feel as though you have a problem with your pipeline

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Unsolicited #SEO tip: I saved a client £1000s in our initial 30 minute discussion to see if we were a fit with a simple check that some people sleep on 🛌 Unbeknownst to the client who was just starting in the role, someone in their content team had just removed dozens of pages of content from a subdomain; but the kicker was, these pages had HUNDREDS of links from good websites which were now all 404ing. 😭 These are the exact type of link that companies spend £1000s on content and outreach to try and obtain. 💸 If you've got a tool like Ahrefs, they have a simple report in Backlink profile -> Broken backlinks which will list all external links to your domain that resolve in a 404. If you can only acquire a list of incoming links, you can use a tool like Screaming Frog and use the "List" crawl mode (Mode -> List) and then paste the list of incoming links and filter to which 404. For URLs that are broken with good links, either: 1) 301 redirect to URL to the new version of this page or 2) If no appropriate redirect exists, I would consider creating a page explaining the situation and linking off to your other related key pages.

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Tons of gold nuggets in the newly released "State of SEO in 2025" Probably no person on earth has a better grasp of the SEO Industry than Glen Allsopp - and he brings the receipts to prove it • Only 18% of 490 “Digital Goliath” sites (Hearst, Vox, etc.) grew search traffic year-over-year • Yet, 55 % of 670 startups tracked by Gaps saw organic gains Tons more insights on SEO tools, conferences, jobs, salaries, trends, ranking factors, core updates, link building, penalties, case studies and more. Report: https://lnkd.in/gRurvtpK

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Clicks don’t pay settlements. Cases do. . . . Personal injury SEO in 2026 is about: → Local authority → Reviews & reputation → AI visibility → Brand demand If your marketing isn’t built for this shift, you’re already behind.

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I cannot believe what a speaker said at brightonSEO today. Don't fake EEAT, despite recommending you to do so on the main stage! I haven't seen the talk, but apparently it was a complete step by step guide on how to fake EEAT to cheat the algo. If you don't have experts for your content here are some things you can do: 1- Use Featured to ask for quotes - this platform connects blogs with real experts to leave you quotes on your articles. Some of them are also writers and can write for you. 2- For example, search for "nutritionist expert" with [journal name] - these nutritionists have writing experience, academic papers experience and tons of mentions and publications under their belt. 3- You need real doctors? visits sites like topdoctors, bestdoctors, zocdoc and similar sites listing doctors. Chances are they want to write for you and look for visibility (otherwise they wouldn't pay those aggregators). 4- You need lawyers? Use the same aggregators for lawyers. Make connections and let them publish on your site. For every category of experts, there are many aggregators, news and publications where these pros hang on. There is no need to fake EEAT - especially when Google specifically said that bios are not that important anyway. What matters are experts' reputations, you can't fake those.

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Scheduling tools and repurposing content are two ways to make social media management easier. Social media management tools allow you to schedule posts which saves time and ensures that your content is posted at optimal times. You can also maximise the value of your best content by repurposing it across different platforms. For instance, a blog post can be transformed into an infographic for Instagram or a discussion topic for LinkedIn. This reduces the amount of time needed to create fresh content without compromising on quality. Follow us for more branding and social media education. #DesignStudioPerth #GrowWithDistinction #BrandStrategy #ContentCreation #SocialMediaMarketing #MarketingTips #SocialMediaStrategy

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The marketing industry has a problem... Too many businesses stick to what they know. SEO experts focus on SEO, PPC specialists push ads, social media managers talk about engagement. But success comes from seeing the bigger picture. No channel works in isolation. Great marketing connects the dots. Think about it - are you looking at the whole picture or just one piece?

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If your content isn’t bringing in leads, it’s not the algorithm… it’s the strategy A lot of business owners post on social media just to post. They tick the box, upload a photo, write a caption… and then wonder why nothing happens. The truth? Social media isn’t about being seen, it’s about being remembered. Your audience needs: ✔ Proof you know what you’re talking about ✔ Stories that make you relatable ✔ Content that speaks to their challenges (not just your services) The best-performing content isn’t random. It’s intentional. It’s built to stop the scroll, start conversations, and make people care. That’s exactly what I do for my clients. If you’re tired of throwing content at the wall and hoping it sticks, let’s fix that. What’s the biggest struggle you have with content right now? #strategy #socialmedia #leadgeneration

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Things I’ll never compromise on as an agency owner: → Most agencies don’t have a sales problem, they have a retention problem. → “We grow through referrals only” is just code for “we don’t know how to market.” → If you’re still customising every proposal, you don’t have real product market fit. → Over-delivering is the fastest way to grow your agency. → High quality team members beat high quality systems every day. What’s your most unpopular agency take?

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The Yellow Pages walked so SEO could run. Wayyy before we were optimising websites to be the number one ranking, people were naming their businesses “AAA Garage” to appear first in the directory listings. It’s the “olden days” equivalent of calling your website ManchesterGarage .co.uk. The tactics may differ, but the goal remains the same. Visibility. Today, we just want our brands to be visible in a more complex landscape which includes countless SERP features, LLMs, social search, and still, the 10 blue links. There’s a lot of chatter about how SEO is changing, we absolutely do need to adapt to these changes, but we shouldn’t forget the goal remains the same. Get found and be chosen by your audience. Tactics may start to differ, but the fundamentals remain, and you don’t need something completely new and shiny to compete in the current landscape. Anyone who tells you otherwise is trying to sell you a gimmick 🤷🏻‍♀️

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