Adam Brown

10 Exec Briefings with our highest growth and key clients over 2 weeks. If I had 1 slide & 1point it would be the attached and; for B2B Marketers to start with, fix, optimise Measurement.... How - ensure you are fully live with platforms Conversion API. Why? 66% B2B Marketers are under pressure to prove ROI every Month and the average B2B Sales Cycle is 211 Days (given it varies across SMB-Enterprise, product, industry). One macro stat alone is 24% of Europe use Safari/FireFox which blocks or highly restricts cookies (positive of course to enhance user privacy) _ B2B Marketers, for sales, CFO, CEO's need to clearly show Full Funnel impact, and want to leverage sophisticated better Audience Building and Advanced Optimisation for business results..... Conversion API is the non negotiable

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This is going to be 🔥 🔥 🔥 🔥 - hands on learning and deployment of your own HubSpot AI agents. Marek Ertinger has been working with AI for way longer than I even knew it existed and Seyi Allison is incredibly clever and talented - let them guide you...

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BUILDING CONSISTENCY Andrew Openshaw, SEO and Content Specialist at Nigel Wright Group discusses how recruitment firms can deliver effective multi-platform marketing campaigns.

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So many great conversations with brilliant marketing leaders at Radcon last week. Here are a few clips from the day when we asked : What’s actually working in marketing right now? What’s your biggest challenge? What do you wish more people were talking about? Huge thanks to Sally Winter Joel Harrison Neil Berry for keeping it refreshingly honest. Watch to the end of the video for my favourite quote of the day from Brian Macreadie 😆 What will you be doing differently this year?

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VistaConnect is now live. Today we’ve launched VistaConnect, a new way to access the Data HQ Vista database through a self-serve platform and powerful API. Our customers rely on the Vista database to power data cleansing, CRM enrichment, lead generation and market intelligence. With VistaConnect, that capability is now available directly and on demand. VistaConnect gives businesses the ability to: • Match company records against verified UK data • Cleanse and enhance CRM databases • Enrich records with business and contact intelligence • Integrate real-time data directly into systems via API All through a simple, user friendly platform or API connection. Whether you're improving CRM data quality, building better prospect lists or powering data-driven applications, VistaConnect puts trusted UK B2B data exactly where you need it. This is an exciting step forward in how customers can access and use business data. You can explore VistaConnect here: 👉 https://lnkd.in/eR55AXEA #B2BData #DataQuality #CRM #APIs #LeadGeneration #DataHQ #OpenYourMindToThePossible

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This is the first in our new QBit video series, created to support UK SMBs in navigating technology and AI with confidence and clarity. In this episode, we explore why auditing your sales process is a critical first step in unlocking smarter ways of working, and how technology can quietly remove friction rather than add complexity. If you’re a business leader trying to make sense of your digital direction, this is a great place to start. #UKSMBs #AIforSMBs #SalesTransformation #DigitalConfidence #BusinessGrowth #QGate #QBit #ProcessImprovement

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Thanks to the team at Rivo (shout out to James Dohm and Stuart Chaney) for posting this - really shows how important retention is! https://lnkd.in/eRqhwcAg Some key stats I took from the article: - Retaining customers costs 5x less than acquiring new ones. - A 5% increase in customer retention can boost profits by 25% to 95%. - The probability of selling to an existing customer is 60-70%, while the probability of selling to a new customer is only 5-20%. Another one I can add from Swapt data for Amazon sellers: - 10-20% of pre-existing customers will review if you give them the opportunity (no incentives needed) If only Amazon brands somehow had a way of knowing their customers.. Check https://swaptqr.com for some tips on this!

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Are you seeing your website traffic drop? Yes, well there are a few reasons for this, and some things you can put in place to help. Here is a really easy and clear guide from our Head of SEO & Data Liam Phillips. Feel free to reach out if you have any further queries after reading this :)

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The best way to use a powerful AI tool like Clay for your outbound sales is to start with a pen and paper. Seriously. Something we do, and I recommend you do too, is to take a couple of your prospects and do all the detailed research by hand that you want the tool to do. One of the most common mistakes in outbound is to think success comes from scale and not quality. Doing it this way means you know what good looks like, that's when you can use Clay to scale the good stuff. 

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 What's going on with the latest Google algorithm update?  You may well have seen your visitor numbers drop or or indeed increase. In this short video we dig into how Google is reacting to AI and looking for increased trust signals, particularly those demonstrating human interaction. If you'd like to know how you can take advantage of this change to get more sales and inquiries from your website, you can get a video review of your website or ecommerce store here https://lnkd.in/eUbqcNaE 

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Want more local customers? Follow these 5 simple steps: 1️⃣ Optimize your Google My Business profile — Accurate info wins trust. 2️⃣ Get listed on local directories — Citations build authority. 3️⃣ Encourage customer reviews — Social proof drives clicks. 4️⃣ Use local keywords in content — Speak your community’s language. 5️⃣ Build local backlinks — Connect with nearby sites. Start today and watch your local presence grow. What’s your biggest challenge with local SEO? Share below! 👇 #localseo #smallbusinessmarketing #localmarketing #seo #tips #tacticalmarketing

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Most sales reps think adding generic personalisation will automatically boost reply rates. They use tools like ChatGPT and Claude to craft “relevant” opening lines at scale. But that usually looks something like this: “Saw you’ve been CRO for 2 years at {company name} and you’re based in London. We’re helping other SaaS companies in London book more demos.” Using their job role? Not personal. Dropping the company name? Still not personal. Knowing their city? Not relevant. Real personalisation? When your first line makes them think: “They actually know what we do, what we’re struggling with, and what matters most.” What works: “Saw your new £99 SMB plan just launched - as CRO, I’m guessing your team have new targets to hit, and outbound will be a core GTM strategy.” One is generic. The other? Real. Relevant. Hard to ignore. That opening line earns their time - they’ll keep reading. That’s when you deliver impact, share results, and add a clear CTA. The first example? Not even worth finishing. At Perlon AI, our custom AI models craft these first lines - at scale. Trained on your ICP, product, and tone. Analysing 100k+ outbound messages monthly to sharpen your outreach in real time. Forget generic AI openers. Think: “Here’s why I’m reaching out - and why it matters to you.”

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The digital landscape has shifted dramatically since my blogging hiatus. Where traffic once came from diverse sources - blog aggregators, Twitter, client networks, industry meet-ups - today it is almost entirely LinkedIn driving readers to my content... - https://lnkd.in/eBeEnC2G

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When the Usual Channels Aren’t an Option What happens when your go-to channels suddenly aren’t an option? That’s when you find out how adaptable your collections strategy really is. Loved hearing Ben Rogers from NewDay share his forward-thinking approach at Collective Innovation Manchester, co-hosted by Symend and Chris Warburton. His focus on behavioral science (BESCI) and how it’s shaping collections for today’s world really stood out—especially his take on adapting strategies to stay compliant, connected, and BESCI-driven, even when the rules change. If you’re reimagining how to connect and collect when the usual playbook doesn’t apply, this keynote is a must-watch. Check it out below! 👇 #BehavioralScience #Debt #Collections #DebtRecovery

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Commission Based Lead Generation revolutionises customer acquisition for Gainsborough businesses by eliminating upfront marketing risk. This performance-driven model ensures companies pay only when leads convert into actual revenue, creating perfect alignment between marketing investment and business outcomes. Commission Based Lead Generation delivers qualified enquiries through high-intent digital channels including PPC and SEO, with each lead filtered for relevance before delivery. This approach particularly benefits accountants, solicitors, trade businesses, and B2B service providers in Gainsborough who want predictable growth without speculative marketing spend. The service typically costs 10-20% of conversion value, with pricing tied directly to performance rather than fixed fees. Commission Based Lead Generation provides exclusive leads delivered in real-time, supporting faster response times and improved close rates. The model scales lead delivery in line with business capacity, protecting service standards whilst enabling controlled growth. Case studies from Gainsborough businesses demonstrate significant improvements in enquiry quality and revenue consistency. James R. Commercial Services saw more relevant enquiries converting to confirmed jobs, whilst Northpoint Consultancy shortened sales cycles through real-time enquiry delivery. Commission Based Lead Generation requires accurate conversion tracking and responsive lead handling, but provides comprehensive support for businesses establishing structured sales processes. This accountability-focused approach makes it an ideal growth partner for companies seeking measurable results over marketing promises. For Gainsborough businesses ready to scale customer acquisition with confidence and control, Commission Based Lead Generation offers a transparent, low-risk solution that aligns marketing costs with revenue generation. #CommissionBasedLeadGeneration #Gainsborough https://lnkd.in/gkCVABk4

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As Jamie Hall said "it's becoming more and more clear that in a couple of years none of us will be using web Saas that much - it's going to be us talking to agents and agents talking to systems that work for us". We were the first in market to recognise this with Lorikeet Coach in January and the reception to the official Claude Connector we launched yesterday has been great. Our subscribers have been relishing the power of building and testing at the speed of conversation. Jamie and I had a chance to chat with Bill Staikos on MultiModal Podcast recently... here's a sneak peak of the podcast here and look forward to the full release coming soon.

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With National Insurance hitting and business rate relief dropping, UK SMEs are under unprecedented pressure. But there's opportunity in challenge. Smart SEO strategies can help small businesses: ✅ Increase qualified leads without expanding payroll ✅ Reduce operational costs through technical optimisation ✅ Build long-term digital assets that compound over time The businesses thriving in 2025 aren't waiting for tax relief—they're taking control through strategic digital transformation. Practical insights for UK small business owners navigating current economic pressures: https://lnkd.in/eWJrDVHv #UKSMEs #SmallBusiness #SEO #LocalBusiness

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Google Ads optimisation can now be driven by intent and real lead quality. Quick demo of James setting up WildJar AI Agent for category 'Plumbing'. We’re now building this across all of major verticals. If your business (or your clients) rely on inbound calls to drive revenue, let's chat!

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