✨ Thank you to everyone who joined us for our communications-focused conference, both in person and online. It was a day rich in insight, practical discussion and shared experience from across higher education and the media.
We’re especially grateful to our chair, Tania Rhodes-Taylor, Executive Director of Communications and External Relations, King's College London, for expertly guiding the day and drawing together key themes throughout.
🔹Sebastian Gordon (Universities UK) and Andrea Slowey (Northumbria University) explored how the UUK Reputation Strategy is being translated into practice, sharing early insights, key challenges, and the role of communications teams in delivering impact across institutions.
🔹Nicholas McDermott (Imperial College London), Shaun Wooller (Daily Mail), and Jane Hamilton (The Times and The Sun) provided a valuable media perspective on how higher education stories are received beyond the sector, with practical advice on reaching wider and more sceptical audiences.
🔹Brand, place and local impact, chaired by Andy Simmons MCIM (The University of Manchester), with contributions from Zeenat Fayaz (The Brand Education) and Catherine Frankpitt (Strike Communications Ltd), explored how locally driven campaigns can strengthen national reputation, support recruitment and build trust.
🔹Navigating risk, crisis and confidence, chaired by Hannah Berry (Universities UK), brought together Sabina Frediani (University of Liverpool), Phil Groves MCIPR (NHS England), Chris Thundow and Annie Goss (De Montfort University), to examine the challenges communications teams face and how to prepare for and respond to reputational risk.
🔹Creating impactful digital content on limited resources, chaired by Hannah Berry (Universities UK), featured Amelia Gilmore and Isha Rai (University of Westminster), alongside Dane Vincent (Loughborough University), who shared practical approaches to producing engaging content across platforms such as TikTok and Instagram.
🔹From ambition to action: delivering Future Universities at institutional level, chaired by Seb Gordon (Universities UK), provided a peer-led discussion on how institutions are responding to the Future Universities agenda, with a focus on practical delivery across growth, skills, civic engagement and public trust.
🔹Dave Penney (UCAS), Deon-Nadine Butler (London Metropolitan University), Harry Anderson (Universities UK International), and Zoe Paxton (University of Manchester) explored how the higher education narrative is evolving.
👏 Thank you to all our speakers and delegates for your thoughtful contributions!
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