Oxford University Press

Today we unveiled the nationwide #GoAllIn2026 advertising campaign, a major moment for the National Year of Reading 2026. Backed by a powerful coalition of media partners, the ad will roll out across TV, radio, cinema, outdoor spaces, print and digital media. Developed by creative agency Fold7 the stop-motion, collage-style creative shows how reading plugs into the things people already love (whether it's football, horror or family time) and makes reading in all its various forms - books, audiobooks, comics and digital content - feel modern, fun and relevant. David Hayman, Director of the National Year of Reading 2026, said: “This campaign kicks off a range of exciting activations for the National Year of Reading… all of which will bring the joy of reading back to millions. This ad campaign focuses on fun, relevance and accessibility – not lecturing people about why reading matters – but instead showing how it connects to the things we already love.” Underpinned by the largest survey in the UK looking at the attitudes and barriers to reading amongst children over 10 years old and adults, this campaign represents an unprecedented cross‑industry effort to reignite a national love of reading. 👉 If you’re into it, read into it. Go All In.

Today, the Secretary of State for Science, Innovation and Technology, the Rt Hon Liz Kendall MP, has made a statement on Copyright and AI progress.   The statement says the government 'no longer has a preferred option', moving from their previous position of favouring an 'opt out' model for rightsholders' work being used for AI training. However, the accompanying report and analysis suggests further copyright exceptions are still being considered. Publishers Association CEO Dan Conway said: “Today is a significant moment in cementing the government’s reset on copyright and AI policy. Ministers have listened by confirming that the proposed copyright exception with rightsholder opt-out is no longer the preferred option. “As the Publishers Association has long maintained, the UK’s gold-standard copyright regime is the foundation upon which growth and our world-leading creative and knowledge industries are built. Copyright is an enabler and a driver of UK competitive advantage, not an inhibitor, and the government should resoundingly dismiss any further tinkering with copyright as an alternative to the original exception. Alternative exception models – including those for science and research – must be taken off the table from this point. These exceptions have the potential to be even more damaging than the copyright exception initially proposed and are unjustifiable in the context of an established, growing AI licensing market. “The significant positives in today’s announcement, in addition to the abandonment of the preferred exception, include the focus on transparency - on which we will continue to advocate strongly for legislative action - and on labelling to achieve clarity for readers in an increasingly polluted online retail space. “The Publishers Association has advocated for the books and journals industry on AI and copyright for years and it’s gratifying to see progress being made on this generationally important issue. This is a step in the right direction, undoubtedly, but not all potentially damaging avenues have been closed down. We will continue to support the government with this work and we thank all of our members for helping us to campaign on this important issue on behalf of the sector we all care so much about.”

A strong message to the government from authors and publishers as The London Book Fair kicks off today: ‘The UK government must not legalise book theft to benefit AI companies.’ Nearly 10,000 authors have signed up to have their names included in a book titled Don’t Steal This Book, protesting mass copyright infringement by tech companies to train AI models.  The book, which is empty aside from the names of thousands of names, is launched today at The London Book Fair.  You can see copies of Don’t Steal This Book at publisher stands across The London Book Fair. The Publishers Association is hosting a giant replica of the book on our stand (4D02) – do feel free to come and take a photo and take away our book with our permission. Author signatories include titans of our industry including Malorie Blackman, William Boyd, Ann Cleeves, Caroline Criado Perez, Sebastian Faulks, Sir Kazuo Ishiguro, E. L. James, Adam Kay, Marian Keyes, Kate Mosse, David Olusoga, Alice Oseman, Adele Parks, Richard Osman, Sathnam Sanghera, Ali Smith, Jacqueline Wilson, Jeanette Winterson and thousands more.  Dan Conway, CEO of the Publishers Association, said:   “The great copyright heist by tech firms continues to damage our creative industries. As the publishing industry comes together at London Book Fair, the publication of Don’t Steal This Book is an incredibly powerful and timely intervention and we hope that the UK government will listen and act decisively to take any form of copyright exception enabling free access to content by tech firms off the table. Copyright is a driver of innovation, creativity and growth and it’s heartening to see so many world-beating authors standing up for it.” Read more: https://lnkd.in/eUqXp-PR #DontStealThisBook #LondonBookFair #LBF2026