Lower Street

Millions of Americans are surrounded by decisions about the biggest investment of their lives, with no trusted guide to help them navigate it. Own It with Angie Hicks changes that. A show that skips the how-to content and focuses on the decisions, the choices that cost real money, affect real lives, and don't have easy answers. - Renovate or move? - What's actually worth the money? - How do you think about your home as a financial asset? Angie Hicks co-founded Angi in 1995, and now thirty years on she's stepping into podcasting with our team. First episode with Tarek El Moussa is out now: https://lnkd.in/dfsn5kX2 Have a listen, or a watch, and let us know what you think.

~$700k in attributed revenue, 1.4 million views, and an average of 117k unique monthly viewers. All organic. Those are results from the first two years of Moneywise by Hampton. But the reason it worked is pretty unglamorous... we just knew how to read the data, and more importantly, how to respond to it. Most branded content stalls not because the content is bad, but because the team can't tell what's wrong. So they either chase the wrong metrics, or they kill something that was actually fixable. We've seen it enough times that we built a framework for it: ARC — Attention, Return, Conversion. Three layers, in order, that tell you whether your content machine is building and where it's breaking if it isn't. We just turned it into a free guide. It explains what to track, where to find it, what it means when the numbers look off. Full cheat sheet included. Drop a comment or DM us and we'll send it over. - Jackie Lamport

Great to see our Head of Podcast Strategy & Development Annalise Nielsen recognized in the 2026 Native Advertising Institute list of Significant Women in Branded Content! Along with many other incredible women in the industry she shares her achievements and lessons from the field. Check out the full list here: https://lnkd.in/d9J7APdd

Your YouTube intro is losing viewers in the first 30 seconds. Video podcasts aren't the same as audio, and certain things need tweaking, like that quick intro. See, when it comes to audio feeds, audiences are passive. They’ve chosen you. They press play and often put their phone down. On YouTube, attention is earned…and it’s fragile. Here’s how to hook your viewers fast, and keep them watching: - Confirm the value upfront: don't clickbait. - Present the stakes: why they should care right now? And what’s at risk in the story about to be told? - Open a loop (or three):  give them a reason to stay, these often take the form of questions the show then takes steps to answer. - Tell them what to expect. - Keep it tight: all under 60 seconds. In our latest video, Jackie Lamport is sharing the 4 most important strategies when writing an intro, a template, plus a scorecard you can use to pressure-test your intro before you publish. Check it out here: https://lnkd.in/emmmv7yq

Most video podcast setups are over doing it. People either look to rent a full profesional studio, or stick with their laptop webcam. But there's a better way to do it. Good video podcasts aren't about piling on tech. They're about a few smart choices that actually support your show. Studio's can be great, but they can also mute personality. Setting things up at your home or office can leave you room for creativity and for your brand to shine through. Then all you really need is: A solid camera built for video. A lens that gives you depth instead of that flat Zoom look. Lighting that works with your space. And audio that holds up even if no one watches the video. We've tested dozens of setups, and the one we keep coming back to hits the sweet spot: quality, price, ease of use. Jackie walks through the full setup, including how to adapt it to your space, in our latest video: https://lnkd.in/d5dKYp-m

A lot of business shows focus on the exit; this one focuses on the moment it became possible, but the founders chose to keep going. Kory Mitchell is hosting The Turn, a podcast that speaks to blue-collar founders about the turning points: when they realized they had something worth buying, how they shifted their thinking, and what they did to grow stronger. We've launched this show with Iconic Founders Group on both video and audio. Check it out here: https://lnk.to/w3DUCD

Congrats to the team on Teague's Design This Day AVA Digital Award! It was so great to work alongside the Teague team to make this show happen, and seeing it take home a Platinum in Industry Focused. Podcast Series is a great feeling. In case you hadn't heard before Design This Day brings host and futurist Devin Liddell together with visionary leaders from some of the biggest names in tech and innovation to explore the role that design plays in shaping our future. Have a listen here: https://lnk.to/NB7CH1

Together with BridgeCare we've just launched Child Care Matters: Built to Break. This one takes a hard look at the U.S. child care system — why it’s so difficult to find high-quality, affordable care, and what it would actually take to fix what’s clearly broken. Hosted by Jamee Herbert, CEO of BridgeCare, the series brings together leaders, experts, and people living this reality every day to unpack the limited supply, rising costs, and fragmented infrastructure that set the system up to fail. We pitched the team an ambitious, documentary-style format for this show. And it's exciting to see it come together with the first episode focusing on the challenges of opening and running a child care program, and how finding reliable care can feel like a burden on families. Have a listen (or a watch), and let us know what you think: https://lnk.to/QYzmsM

We’re very excited to share that Alexandra Zingale has joined Lower Street as our new Head of Audience Development! Alex brings more than a decade of experience across media and podcasts at places like VICE and Sony Music, working on shows including Getting Curious with Jonathan Van Ness, Chameleon, and This Is History. She’s deeply data-driven in how she approaches growth, spending a lot of time looking at audience behaviour and performance patterns, then using that insight to inform creative decisions rather than replace them. As she puts it, data shouldn’t dictate creativity, but it should guide it. Used properly, it helps you make braver choices, not safer ones. It tells you when to lean in and when to simplify. And it’s working. In the last month alone, we’ve seen: - a fintech show beating its growth target by 3× after narrowing the audience, rebuilding the format, and overhauling distribution - a B2B series shifting to 70% external industry listeners in one season by repositioning the show and refocusing outreach - a branded podcast doubling its consumption rate by tightening the format based on data-driven recommendations such as tightening episode format, sharpening the narrative, and shifting the core target helped a branded podcast double its average consumption rate So, Welcome Alex! We’re so happy to have you on the team.