General Catalyst reposted this
Building a truly global firm takes people who can carry everything we stand for into new markets and make it real. Zeynep Yavuz-Willson is one of those people. I'm happy to announce Zeynep has been promoted into the partnership at General Catalyst. Zeynep joined us in 2022 with a rare combination: operator instincts, real fluency in growth investing, and a point of view on Europe that was both deeply local and globally ambitious. Her path to GC wasn't a straight line - she moved from growth equity to operating, then back to investing - and that deliberate detour shows in how she works with founders. As she puts it, she didn't think she could ever understand a founder's mindset without having been an operator herself. In a few years, Zeynep helped shape our growth investing strategy in Europe, built out our AI roll-up approach on the continent, and was instrumental in integrating La Famiglia - helping establish GC as a real presence and brand across European markets. She has earned command of the entire GC capital stack (venture, Customer Value Fund, and Creation) and is exceptional at bringing all of our capabilities together to create the conditions for founders to capture the power law. Congratulations, Zeynep.