Fold7

🚨NEW WORK🚨 We’re proud to unveil our latest major global campaign for 1664! A brand defined by elegance in a bottle deserved a campaign that could truly capture its essence - a Parisian story of good taste. Because while good taste can be hard to define, 1664 Blanc embodies it unquestionably. Starring Robert Pattinson, we collaborated with him to showcase his craft as an actor, stepping into multiple characters in a playful battle of taste. Every detail reflects this commitment to quality: from award winning Director Brady Corbet to the bespoke music composition. Our ambition was simple: for the work itself to embody good taste. A huge shout out to the team Ryan Newey, Jessica Ardizzone, Stuart Lundy, Lucy Arnold, James Joice, Michelle Hickey, Maggie Roberts, Hannah Burles, Tom Munckton, Samuel Turner-Cox, Alex Gill, Inês Segadães, Ben Gibbons, Shnar Songprasert, Yelena Gaufman, Chhaya Kapila, Laurent Cayet, Alastair Herd-Smith, Seva Nikolaev, Mairead Broadley, Anastasiia Kopych. Thank you to Charlotte Rawlings at Campaign UK for covering the work, linked in comments.

When did reading fall out of step with culture? Launching this week, our integrated campaign for National Literacy Trust repositions reading as a relevant, social, and immediately rewarding activity. Too often, reading is seen as a chore rather than what it truly is - a gateway that brings our existing passions to life. Whether it's gaming, sports, music, or anything in between, reading opens doors to deeper connections with the things we already love. We're incredibly proud to be working on such an important project with such wonderful clients - creating work that has the power to change behaviour and get the nation reading again! Shout out to Dave Billing, Dom Moira, Kieron Roe, Michelle Hickey, Hannah Burles, Mike Waters, Yelena Gaufman, James May, Meg Hugill, Alex Gill, Samuel Turner-Cox, Tom Munckton, Derek Morgans. And the team at National Literacy Trust - Jonathan Douglas CBE, Ceri Berkovitch, David Hayman, Sarah Haynes, Adele Minchin, Jack Phillips, Ella Freeman, Theo Coyne. Thank you Campaign UK for sharing the work (link in the comments).

What happens when purpose meets partnership? For decades, one community has been excluded from football's most powerful ritual: the matchday chant. More than 80% of Deaf and hard of hearing fans desperately wanted to participate, but couldn't. They've stood in stadiums, disconnected from the very atmosphere that makes being a fan meaningful. Working alongside Carlsberg Group, Liverpool Football Club and British Deaf Association, we created bespoke signs for "You'll Never Walk Alone" – giving Deaf fans access to football's most legendary chant. And on February 28th at Anfield, for the first time, everyone had access to the best of football. Now together with Carlsberg Group, we're sharing this moment with the world. This is the work that moves culture and we couldn't be prouder. Massive shout out to the team Adam Brewer, Kirsty Smith, Rob Griffiths, James Hudson, Dillah Zakbah, Isabel (Izy) Brand, Charlotte Fitzpatrick, James May, Jamie Herman, Lara Caspersonn, Nana M., Michelle Hickey, Hannah Burles, Samuel Turner-Cox, Maggie Roberts, Mike Waters, Yelena Gaufman, Dave Billing and our amazing partners Hope&Glory PR. Thank you Eszter Gurbicz for covering the story, which is linked in the comments.

Is it "egalitarian nonsense" to say a good idea can come from anywhere? Our Deputy Executive Director Dillah Zakbah, explored this provocation about taste and ideas with Campaign UK alongside industry leaders. Her take? Ideas are democratic. Making them great is not. “Great ideas can come from anywhere: a junior, a strategist, a client, a comment on TikTok. But turning that raw idea into something that moves culture and business is where creative leadership comes in. Ideas are democratic. Making them great is not.” Thank you Gurjit Degun for inviting us to share our view. Link to the full feature in comments.

"You have to be undeniable." In honour of International Women's Day yesterday, our Deputy Executive Creative Director, Dillah Zakbah spoke to LBBonline - Little Black Book alongside inspiring adlanders about how women navigate career progression when the market gets tough. Her advice?  ✅ Articulate your value in business terms ✅ Protect your boundaries the way you protect your best thinking ✅ Put yourself in rooms where decisions happen, not just where work gets executed.  ✅ Track your wins “Power rarely sends a calendar invite—you walk into it.” Read the full article, linked in the comments. 

What does it truly mean to champion women in our industry? Ahead of International Women's Day, our Deputy Executive Creative Dillah Zakbah, spoke to SheCanCode about how we can all ‘Give to Gain’ when we move beyond mentorship to meaningful action: "Mentorship matters, but access matters more. Real change happens when women don't just advise each other, but actively share opportunities and advocate in rooms others aren't in. That kind of giving compounds for individuals, teams, and the industry. Replace gatekeeping with generosity, and everyone gains — stronger talent, better work, and lasting progress." Read the full feature on SheCanCode - link in comments. #InternationalWomensDay #IWD2026 #WomenInTech #SheCanCode #Fold7

Thrilled to announce that UK sight loss charity The Guide Dogs for the Blind Association has appointed Fold7 as its long-term creative and strategic partner! We will be responsible for developing a new brand platform, fuelling growth and audience engagement, devising a communications strategy and delivering multi-channel campaigns. We look forward to creating some truly groundbreaking work and changing even more lives with this incredible organisation! Thank you Eszter Gurbicz at Campaign UK for covering the story - linked in the comments.

28.02.26. A moment in culture we'll remember for a long time. Before the start of the Liverpool vs West Ham match, Anfield didn't just sing their anthem, they signed "You'll Never Walk Alone" in BSL too. Because Carlsberg Group believes the best of football – the songs, the atmosphere, the unity – should belong to everyone. Months in the making, coordinating across multiple partners, teaching thousands of people to sign. We're bursting with pride seeing how our team rose to the challenge and made it happen. Thank you Carlsberg Group, for trusting us to bring this idea to life. For proving that inclusivity isn't just a value, it's a creative opportunity to bring people together in ways that move them. We've still got goosebumps from watching this 👇 and cannot wait to share the hero film soon. Charlotte Fitzpatrick, Isabel (Izy) Brand, James Hudson, Rob Griffiths, Kirsty Smith, Adam Brewer, Dillah Zakbah, Dave Billing (He/Him), Jamie Herman, James May, Nana M., Lara Caspersonn, Hannah Burles, Katie Bayley, Jamie Coward, Michelle Hickey, Mike Waters (He/Him), Yelena Gaufman (She/Her), James Joice,Yves Briantais, Laurent Cayet, Lynsey Woods, Louise Bach, Petter Wramhed, Sam Johnson, Mairead Broadley Liverpool Football Club, British Deaf Association, Hope&Glory PR

5 DAYS TO GO ⏰ We've poured everything into supporting Carlsberg Group with this one – a campaign that's bigger than advertising. This is about community, inclusion, and ensuring no fan is left on the sidelines.

We’re thrilled to see our Founder featured on the Campaign UK A-List this year - congratulations Ryan Newey! Read his interview here: https://lnkd.in/e-2Avp_x