E2E

We are excited to introduce Sara Blonstein, a visionary founder and creative leader whose pioneering work has transformed the landscape of immersive brand experiences over the past 30 years. As the founder of Blonstein Creative Production Agency, Sara has led numerous high-profile projects for global brands such as𝐉𝐚𝐦𝐞𝐬𝐨𝐧, 𝐒𝐞𝐥𝐟𝐫𝐢𝐝𝐠𝐞𝐬, 𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦, 𝐍𝐞𝐭𝐟𝐥𝐢𝐱, 𝐓𝐢𝐤𝐓𝐨𝐤, 𝐌𝐓𝐕, 𝐂𝐡𝐚𝐧𝐧𝐞𝐥 𝟒, 𝐚𝐧𝐝 𝐒𝐤𝐲 𝐓𝐕, consistently pushing the boundaries of creativity and innovation. Sara ’s legacy began with the groundbreaking Pussy Posse, a post-feminist movement that revitalised derelict spaces and brought together underground artists, musicians, and performers. Her work in urban regeneration continues to shape the cultural landscape, while her collaborations across the arts, fashion, media, and design industries have made a lasting impact on the creative world. A spearhead in the realm of experiential, Sara has spent decades creating impactful brand and media experiences, alongside serving as a 𝐁𝐨𝐚𝐫𝐝 𝐌𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐭𝐡𝐞 𝐈𝐧𝐬𝐭𝐢𝐭𝐮𝐭𝐞 𝐨𝐟 𝐂𝐨𝐧𝐭𝐞𝐦𝐩𝐨𝐫𝐚𝐫𝐲 𝐀𝐫𝐭𝐬 (𝐈𝐂𝐀) for 10 years. Her expertise spans fashion, art, design, and film, making her a sought-after partner for brands looking to create transformative, high-impact experiences. From launching emerging talent like Tolu Coker and SS Daley to producing large-scale fashion shows for Ozwald Boateng, Roksanda, and Richard Quinn, Sara combines artistry with strategic execution, ensuring every project delivers maximum impact. Sara is also committed to sustainability, integrating it into every aspect of her work to ensure a responsible, forward-thinking approach to creativity. We are thrilled to have Sara as part of the E2E community, where she continues to inspire and lead with her innovative vision and operational excellence. #SaraBlonstein #BlonsteinAgency #CreativeInnovation #BrandExperience #ExperientialMarketing #CulturalImpact #FashionLeadership #UrbanRegeneration #Sustainability #VisionaryLeadership

Our flagship reception of 2026 was held at one of the most iconic buildings in the world with 150 global leaders from companies such as LADbible, CityFibre, The Cheeky Panda, Skinnydip London, Cheil UK, Brainomix, Outernet and Rosa's Thai. Lord Karan Bilimoria CBE, DL opened and closed the day, and his closing words were a reminder of the strength and ambition that still sits inside this country: a place where, whatever the media tells you, people can still build, and stand among the best in the world. Thank you for reminding us what this country is still capable of. No caption could ever capture the electricity in that room or the calibre of the conversation on that stage. But here is our attempt at a few of the moments that stayed with us. A single thread ran through every session. The world is moving faster than this country is keeping up with. Vishen Lakhiani of Mindvalley showed us how fast. AI will know us better than our best friend within seven days, he told us, and within a year it will be whispering in our ears through bone conduction, nudging us towards becoming smarter, kinder versions of ourselves.  Dominic McGregor of Fearless Adventures showed us what that speed means for the founders building today. Your competitor is no longer months behind you. They are hours behind you, sometimes minutes. Technology is no longer the moat. Brand, story, reputation and distribution are. Greg Mesch of CityFibre showed us what happens to a country that does not keep up. He put it in five words. "Math is math is math." One percent growth, three percent inflation, dead in ten years. Lord John Bird MBE of The Big Issue showed us what that maths is already doing to people. 40% of what the government receives is spent maintaining poverty rather than ending it. He called once again for a Ministry of Poverty Prevention. And yet through all of it, founders are still building. Nohman S Ahmed of Crep Protect spent eighteen months personally cleaning shoes at sneaker conventions before a single retailer would stock him, and built a global brand on the discipline of being the master of that one category.  If the world is moving faster than ever, the only way to catch up is to back the people who will be its future. Anmol Goel of Gacsym Ventures asked the room how many of us had a board director under thirty. 2 hands went up out of 150. The next generation is hungrier than we give them credit for. The question is whether we will back them in time. ajaz ahmed MBE of Studio.One opened the dinner that followed, and reminded us why this community is worth fighting for. What this day reminded us is something this community already knows. Britain still produces some of the most ambitious, creative, hard-working founders in the world. The room proved it. The job now is to make sure the country they built it in does not get in their way.  #E2EScaleUpSummit #E2ECommunity #UKEntrepreneurs #ScaleUpUK #BritishBusiness #FounderCommunity #UKBusiness

We are pleased to introduce Matthew Gambold Co-Founder & Non-Exec Director of ChadSan, a passionate entrepreneur and finance leader dedicated to supporting the UK’s small business community. After qualifying as a chartered accountant in 2003, Matthew built valuable industry experience at Eurostar and Inchcape plc before spending the last 15 years building a technology-driven accountancy practice from the ground up. Today, his firm ChadSan has grown into a team of 30+ with offices across London, Guildford, Southend, and Bristol. Along the way, Matthew developed a strong passion for helping small businesses grow and thrive, recognising them as the driving force behind the UK economy. We are delighted to have Matthew as part of the E2E community and look forward to the insights, experience, and entrepreneurial spirit he brings. #E2E #Entrepreneurship #SmallBusiness #BusinessGrowth #Leadership #UKBusiness #Accounting #FinanceLeadership #BusinessCommunity

We regret to inform you that today’s Ambassador Club event has been cancelled due to an emergency. We look forward  to hosting another event with the amazing Leanne Elliott young on a separate date Please stay tuned for the announcement of the new date. #e2e

A huge congratulations to Daniel Dunn, Co-founder and CEO of Paperplanes UK, for being recognised as a true leader in the direct mail industry. Under his visionary leadership, Paperplanes has reshaped direct mail marketing by combining precision programmatic technology with traditional methods, offering unparalleled solutions for e-commerce organisations across the UK. Daniel co-founded Paperplanes in 2017 with a clear mission: to innovate and transform an often-overlooked sector. His strategic insights and deep experience, drawn from 15 years in senior roles across e-commerce and retail, have elevated Paperplanes to a position of industry leadership. The company’s groundbreaking work earned it the prestigious Platinum Envelope Winner Award at The Strategic Mailing Partnership Awards 2023 for its innovation and remarkable results. As a council member at the Direct Marketing Association, Daniel continues to shape the future of marketing with both expertise and passion. His work speaks not only to the success of Paperplanes, but to the vision of how technology can push the boundaries of what direct mail can achieve. Daniel, this recognition is well-deserved. We're proud to celebrate your achievements and to have you as part of the E2E community. #E2E #E2ECommunity #Leadership #Innovation #DirectMailMarketing #Entrepreneurship #MarketingExcellence #Paperplanes #IndustryLeader

Some of the most valuable conversations at the 𝐄𝟐𝐄 𝐒𝐜𝐚𝐥𝐞-𝐔𝐩 𝐒𝐮𝐦𝐦𝐢𝐭 tend to happen later in the evening  once the formal sessions end and the room becomes more candid. As part of the evening programme 𝐨𝐧 𝟏𝟏𝐭𝐡 𝐌𝐚𝐲, we are pleased to welcome ajaz ahmed MBE, Partner at Studio.One, as our Pre-Dinner Speaker. His perspective comes from decades spent across entrepreneurship, digital transformation and brand evolution, during periods where industries were being reshaped in real time. ajaz 𝐢𝐬 𝐚 𝐯𝐢𝐬𝐢𝐨𝐧𝐚𝐫𝐲 𝐞𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫 𝐚𝐧𝐝 𝐭𝐫𝐮𝐞 𝐝𝐢𝐬𝐫𝐮𝐩𝐭𝐨𝐫 𝐰𝐡𝐨𝐬𝐞 𝐬𝐮𝐜𝐜𝐞𝐬𝐬 𝐢𝐬 𝐦𝐚𝐭𝐜𝐡𝐞𝐝 𝐛𝐲 𝐡𝐢𝐬 𝐝𝐞𝐞𝐩 𝐜𝐨𝐦𝐦𝐢𝐭𝐦𝐞𝐧𝐭 𝐭𝐨 𝐩𝐞𝐨𝐩𝐥𝐞 𝐚𝐧𝐝 𝐭𝐡𝐞 𝐩𝐥𝐚𝐧𝐞𝐭. A philanthropist at heart, he combines innovation with purpose, consistently challenging convention while creating meaningful impact through genuine care for others and a strong sense of social responsibility. The evening will continue with a private networking reception on the terrace, creating space for deeper conversations, investor introductions and the kind of follow-ups that rarely happen in more conventional event settings. #E2E #E2ESummit #Leadership #DigitalTransformation #FounderConversations #UKBusiness #ScaleUpUK #Innovation #BusinessLeadership #Networking

With just days to go until the 𝐄𝟐𝐄 𝐒𝐜𝐚𝐥𝐞-𝐔𝐩 𝐒𝐮𝐦𝐦𝐢𝐭 𝐨𝐧 𝟏𝟏 𝐌𝐚𝐲 2026, we are honoured to have 𝐨𝐮𝐫 𝐅𝐨𝐮𝐧𝐝 & 𝐂𝐄𝐎 , Shalini Khemka CBE, delivering the welcome address and chairing this prestigious event. Shalini’s dedication to supporting the UK scale-up community and her extensive experience in business growth make her the ideal leader to guide this summit’s thought-provoking discussions. 𝐓𝐡𝐢𝐬 𝐬𝐮𝐦𝐦𝐢𝐭 𝐰𝐢𝐥𝐥 𝐮𝐧𝐢𝐭𝐞 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐥𝐞𝐚𝐝𝐞𝐫𝐬, 𝐞𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫𝐬, 𝐚𝐧𝐝 𝐝𝐞𝐜𝐢𝐬𝐢𝐨𝐧-𝐦𝐚𝐤𝐞𝐫𝐬 𝐭𝐨 𝐞𝐱𝐩𝐥𝐨𝐫𝐞 𝐜𝐫𝐮𝐜𝐢𝐚𝐥 𝐭𝐨𝐩𝐢𝐜𝐬 𝐥𝐢𝐤𝐞 𝐀𝐈, 𝐞𝐜𝐨𝐧𝐨𝐦𝐢𝐜 𝐫𝐞𝐬𝐢𝐥𝐢𝐞𝐧𝐜𝐞, 𝐚𝐧𝐝 𝐠𝐫𝐨𝐰𝐭𝐡 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 - all vital for scaling successful businesses. Under Shalini’s leadership, the event will focus on providing practical insights and actionable strategies that participants can immediately apply to drive sustainable growth. 𝐓𝐡𝐞 𝐄𝟐𝐄 𝐒𝐜𝐚𝐥𝐞-𝐔𝐩 𝐒𝐮𝐦𝐦𝐢𝐭 𝐢𝐬 𝐦𝐨𝐫𝐞 𝐭𝐡𝐚𝐧 𝐣𝐮𝐬𝐭 𝐚𝐧 𝐞𝐯𝐞𝐧𝐭. It’s a unique opportunity to be part of high-impact conversations that will shape the future of business growth, innovation, and leadership in the UK and beyond. #E2ESummit #BusinessGrowth #Innovation #Leadership #AIinBusiness #Scaling #UKEntrepreneurs #FutureOfBusiness

The conversation around talent is shifting. It’s no longer just about hiring it is about how businesses build teams that can adapt to changing skills, technologies and expectations. At the E2E 𝐒𝐜𝐚𝐥𝐞-𝐔𝐩 𝐒𝐮𝐦𝐦𝐢𝐭 𝐨𝐧 𝟏𝟏 𝐌𝐚𝐲, the panel session ‘𝐅𝐮𝐭𝐮𝐫𝐞 𝐓𝐚𝐥𝐞𝐧𝐭, 𝐘𝐨𝐮𝐭𝐡 𝐄𝐦𝐩𝐥𝐨𝐲𝐦𝐞𝐧𝐭 & 𝐭𝐡𝐞 𝐒𝐜𝐚𝐥𝐞-𝐔𝐩 𝐖𝐨𝐫𝐤𝐟𝐨𝐫𝐜𝐞’ will be moderated by ShaoLan Hsueh, Founder of Vectr Research Labs. The panel brings together perspectives from across workforce strategy, recruitment, policy, technology and investment. Pat Saini, Partner at Penningtons Manches Cooper LLP , brings deep expertise in immigration, talent mobility and workforce strategy. Anthony Goodwin, Founder & Group CEO of Antal International, offers insight into changing hiring trends and workforce expectations across global markets. Tim Flagg, Co-Founder of UKAI, focuses on how AI is reshaping skills and workforce structures. Rosalind Bluestone MBE, Founder & Lifetime President of Goods For Good, adds a perspective on inclusion, opportunity and purpose-driven employment. Anmol Goel, Founder & CEO of Gacsym Ventures & Gacs Family Office Ltd, brings hands-on experience in scaling startups and backing emerging founders across the UK and US. 𝐓𝐡𝐞 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧 𝐢𝐬 𝐧𝐨 𝐥𝐨𝐧𝐠𝐞𝐫 𝐣𝐮𝐬𝐭 𝐰𝐡𝐨 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬 𝐡𝐢𝐫𝐞 𝐛𝐮𝐭 𝐡𝐨𝐰 𝐨𝐫𝐠𝐚𝐧𝐢𝐬𝐚𝐭𝐢𝐨𝐧𝐬 𝐩𝐫𝐞𝐩𝐚𝐫𝐞 𝐟𝐨𝐫 𝐚 𝐰𝐨𝐫𝐤𝐟𝐨𝐫𝐜𝐞 𝐭𝐡𝐚𝐭 𝐢𝐬 𝐬𝐭𝐢𝐥𝐥 𝐞𝐯𝐨𝐥𝐯𝐢𝐧𝐠 𝐢𝐧 𝐫𝐞𝐚𝐥 𝐭𝐢𝐦𝐞. #E2E #E2ESummit #E2ECommunity #FutureOfWork #UKEntrepreneurs #Leadership #TalentStrategy #AIinBusiness #UKBusiness #Workforce #FounderConversations

Growth is increasingly being measured beyond acquisition. 𝐑𝐞𝐭𝐞𝐧𝐭𝐢𝐨𝐧, 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐛𝐞𝐡𝐚𝐯𝐢𝐨𝐮𝐫 𝐚𝐧𝐝 𝐮𝐧𝐢𝐭 𝐞𝐜𝐨𝐧𝐨𝐦𝐢𝐜𝐬 𝐚𝐫𝐞 𝐛𝐞𝐜𝐨𝐦𝐢𝐧𝐠 𝐜𝐞𝐧𝐭𝐫𝐚𝐥 to how businesses scale sustainably. At the E2E 𝐒𝐜𝐚𝐥𝐞-𝐔𝐩 𝐒𝐮𝐦𝐦𝐢𝐭 𝐨𝐧 𝟏𝟏𝐭𝐡 𝐌𝐚𝐲, the panel discussion ‘𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬, 𝐑𝐞𝐭𝐞𝐧𝐭𝐢𝐨𝐧 & 𝐋𝐢𝐟𝐞𝐭𝐢𝐦𝐞 𝐕𝐚𝐥𝐮𝐞’ will be moderated by Natasha Mudhar, Founder of The World We Want I Stories. Capital. Influence. bringing together a panel of founders and operators working directly across customer growth, engagement and commercial performance. Mark Fieldhouse Commercial Lead at Form3, brings experience in scaling revenue and strategic partnerships across global markets, James Gold Co-Founder of Skinnydip London, offers insight into building a consumer brand through community and repeat engagement, while Shelley Copsey, Co-Founder & CEO of Fyld, focuses on how AI and operational intelligence are shaping business outcomes in real time, Nohman S Ahmed, Co-Founder of Crep Protect, adds the perspective of scaling a niche product into a global brand across 52 countries through culture and customer loyalty with Kate Sherratt, Chief of Staff at Reward, brings expertise in customer and transaction data, with a focus on engagement, retention and commercial performance. The conversations around long-term customer value are becoming far more layered and increasingly important to how businesses grow today. #E2E #E2ESummit #CustomerRetention #GrowthStrategy #UKEntrepreneurs #Leadership #ConsumerBehaviour #DataDriven #ScaleUpUK #FounderConversations

The E2E 𝐒𝐜𝐚𝐥𝐞-𝐔𝐩 𝐒𝐮𝐦𝐦𝐢𝐭 on 11th May at one of the most iconic buildings in the world, is an exclusive gathering where industry leaders and innovators come together to explore the future of business growth. 𝐓𝐡𝐢𝐬 𝐬𝐮𝐦𝐦𝐢𝐭 𝐰𝐢𝐥𝐥 𝐚𝐝𝐝𝐫𝐞𝐬𝐬 𝐜𝐫𝐢𝐭𝐢𝐜𝐚𝐥 𝐭𝐨𝐩𝐢𝐜𝐬 𝐥𝐢𝐤𝐞 𝐀𝐈 𝐢𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧, 𝐞𝐜𝐨𝐧𝐨𝐦𝐢𝐜 𝐫𝐞𝐬𝐢𝐥𝐢𝐞𝐧𝐜𝐞, 𝐚𝐧𝐝 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 for long-term business success in today’s ever-changing environment. We would like to thank our invaluable partners: Penningtons Manches Cooper LLP , Crep Protect, Form3, Reward and Universal Partners. Your continued support and dedication to the scale-up community is what makes this summit truly special, and we are deeply grateful. This summit is more than just a discussion, it's a chance to be part of the conversations shaping the future of business. 𝐃𝐨𝐧’𝐭 𝐦𝐢𝐬𝐬 𝐭𝐡𝐢𝐬 𝐞𝐱𝐜𝐥𝐮𝐬𝐢𝐯𝐞 𝐨𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐲 𝐭𝐨 𝐛𝐞 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐭𝐡𝐞 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐚𝐭𝐢𝐨𝐧 𝐭𝐡𝐚𝐭 𝐝𝐞𝐟𝐢𝐧𝐞𝐬 𝐭𝐡𝐞 𝐟𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐬𝐜𝐚𝐥𝐞-𝐮𝐩𝐬. #E2ESummit #BusinessGrowth #Innovation #Leadership #AIinBusiness #Scaling #UKEntrepreneurs #FutureOfBusiness #Partnerships