Blenheim Chalcot

In case you missed it 👇 Deliveroo Capital is now live. And restaurants are already putting it to work. Gourmet Sushi, operating eight restaurants alongside its delivery business, leveraged the programme during the initial phase to keep scaling without slowing momentum. As Founder Nuriddin Shamsutdinov shared: “We are at a pivotal stage of growth and needed capital to continue scaling without slowing momentum. The funding has been used to invest in our future, covering refurbishments, new equipment, increased stock and marketing activities. As a result we've seen improvements in productivity and overall business performance. Most importantly, the programme has provided stability and flexibility to make strategic decisions with confidence." This is what embedded finance is built for. Capital inside the platform. Supporting real growth decisions. Embedded Finance. Built Together. Designed for Growth.

Recently, Claude Code has taken over our office. At Hive, we believe the best ideas come when people have space to experiment. So we gave our team Claude Code and asked: what are you building? Thanks to Saul Lew, Joseph Dowd, Alistair Cooper and Alastair Llewellen Palmer for sharing their projects! If you've used Claude Code to build something cool, let us know in the comments. We’d love to know what you’re working on.

Beauty shoppers now engage with 9+ touchpoints before converting. That changes how growth needs to be built and measured. We caught up last week with Ankit Patel, SVP of Global Growth at U BEAUTY, to talk about how beauty brands are approaching 2026. The shift is already happening: ✨ Discovery moving into short-form ✨ Search increasingly happening on social ✨ Creators driving credibility and reach ✨ Content acting as the storefront ✨ Live shopping and marketplaces accelerating the journey ✨ Omnichannel boosting overall brand visibility When paths to purchase stretch across nine or more touchpoints, optimizing in silos simply doesn’t reflect reality. High-performing brands are building across platforms - balancing social, creators, retail and marketplaces - with a clearer view of the full funnel. If you missed the live session, the full recording is in the comments 👇

Measurement only creates value when teams are confident enough to act on it. That’s the principle behind Fospha’s glass-box approach. Most measurement systems compress complexity into a single output. Model Spotlight is designed to make the logic behind that output visible, without slowing teams down. It shows how results were built, what changed, and why numbers can differ from GA or platform reporting. Model Spotlight does this by walking through the key stages from signal to outcome. It starts with a familiar baseline: GA4 last-click, so there’s a shared point of reference. From there, it validates what’s actually being modelled and reconciles tracked performance against real outcomes. It then separates click-led performance from impression-led impact, separating bottom-funnel versus upper-funnel impact. As each stage is added, channel contribution evolves because more of how each channel’s impact across the funnel is being accounted for. Those layers are then brought together into a full-funnel view teams can interrogate, explain, and defend. Not a number you’re asked to trust. A measurement system you can understand. That’s what allows teams to move from reviewing performance to making decisions, and over time, to building toward automation with confidence. We’ve published a full walkthrough of how Model Spotlight works, including each stage and what it adds in practice. Link in comments below.

The Sales Enablement Collective outlined solid metrics six months ago. In this fast-moving market, we wanted to outline what still stands and what has changed. This blog covers what still holds from those frameworks, and what's had to evolve. The gap isn't the strategy, it's measurement speed. Teams staying competitive measure continuously instead of quarterly. Real-time feedback. Continuous coaching. Visible behavior change. If you built a solid framework but still aren't seeing results, we might be able to help. Read the full piece to see the evolution 👇 https://lnkd.in/eyTRKf_W

We’re all hired to grow. But most of us are judged on short-term efficiency. Last week, our CEO Sam Carter joined Harikesh Nair on stage at Google's #reThinkROI conference in New York to unpack that tension, and why upper-funnel investment so often ends up first on the chopping block. The issue is structural. When short-term efficiency becomes the main scorecard, brands start undervaluing the long-term impact of their ad spend. Upper-funnel activity can look inefficient in the moment, even when it’s quietly driving future revenue. That’s the trap. If you wait for revenue to show up before defending demand creation, you’ve already lost the budget fight. In traditional last-click systems, Demand Gen can be undervalued by as much as 16x (YouTube around 13x). So when pressure builds, teams cut what they can’t clearly prove and, without meaning to, put a ceiling on their own growth. The issue isn’t the channel. It’s the ruler we’re using to measure it.