Billion Dollar Boy

We decoded what the best creators understand instinctively - and turned it into a system for brand growth on social. Our new research report, Creator Instinct®: Unlocking The Social Code, analyses 5,000 creator-led assets to uncover the signals behind attention, recall and commercial impact - revealing how the best creators operate and where traditional brand approaches fall short. INSIDE THE REPORT: → Five signals linked to high-performing content → The patterns and behaviours creators use to drive performance → The role emotion plays and how it shifts by category → How brands can apply Creator Instinct® across social and creator work The brands seeing the strongest results on social aren’t doing more. They’re operating with Creator Instinct®. Download the report via the link in our comments. Built on two years of data, 5,000 creator-led assets, 39 emotional signals tracked and four performance drivers. #SocialMedia #CreatorEconomy #BrandGrowth #CreatorInstinct

Introducing Social Hubs. A new operating model built for how brands grow on social today. Social isn't a campaign channel anymore. It's where brands are expected to participate and creators are essential collaborators who shape how brands show up. That's why we created Social Hubs. Localized creator ecosystems made up of creators, producers and strategists who help brands stay culturally relevant and responsive in every market, while maintaining global consistency. Local creators. Local intelligence. Global scale.

The legacy playbook that built your brand is now holding it back. Today, the ones winning on social are operating with Creator Instinct®. Join us at Cannes Lions International Festival of Creativity for our exclusive rooftop takeover, The Great Unlearn, to hear what marketers are unlearning to win in a creator-led world. Expect unfiltered conversations from the leading brands, creators and platforms shaping what's next. The conversations: → Why the safest partnerships are now the riskiest  → How new formats like micro-dramas are built with audiences, not for them  → How CMOs are rewiring teams, budgets and ways of working to build at the speed of social Wednesday, June 24 | 12:30 – 16:00 Spaces are limited. Apply via the link: https://lnkd.in/ezhJDh-A  #CannesLions #CreatorEconomy #SocialMedia

Something we've been working on for a while is finally live: a full refresh of the BDB identity done by our studio team. New typography, new motion design, new visual language - built around how social actually works today. Take a look: billiondollarboy.com #billiondollarboy #creatormarketing #socialmedia

A refreshed identity. A new website. And one mission: to unlock how brands grow on social. Social is the growth engine for brands. It's where culture forms, where attention is earned, and where brands actually grow. The brands winning today move like creators. Since 2014, we've helped define this space. Today we're building brands on social end-to-end - strategy, creators, content and paid - and creating award-winning work for some of the world's biggest names. Now our brand reflects it. At the centre is Creator Instinct®. We studied 5,000 of our own campaign assets to understand what creators do that brands don't, and turned it into our system: a structured, repeatable way of unlocking brand growth on social. This is the next chapter. We're just getting started. Discover more: https://lnkd.in/eyGdR6zz  #billiondollarboy #creatormarketing #socialmedia

Is the "social vs TV" debate finally dead? 📺📱 In this column, Simon Harwood argues that marketers should view social and TV as allies rather than opponents. As social media pivots toward entertainment-first "lean back" consumption, the boundaries between the smallest screen and the big screen are disappearing into one converging ecosystem. The data in context: 📉Ofcom data shows adults are posting less (49% down from 61% in 2024), but they aren't logging off, they are shifting from conversation to passive entertainment. 📈 Saturday Night Live UK highlights the divide; while TV ratings sit between 503k and 784k, the show has generated over 86 million views across social platforms via viral clips. 📺YouTube is becoming a primary TV destination, with 20% of Gen Alpha heading straight to the app on their TV sets. Even over-55s have doubled their YouTube consumption on TV. Read the full column: https://lnkd.in/eaTNmXPc

Why play the game when you can change it? Watch this space. 13.05.26 #billiondollarboy #creatormarketing #socialmedia

Transformation: /ˌtran(t)sfəˈmeɪʃn/ A change in form, appearance, nature, or character. Often resulting in improvement, adaptation, or a new state of existence. Coming soon. 13.05.26 #billiondollarboy #creatormarketing #socialmedia #agencylife

Welcoming Laura Hernando as our new Head of Client Partnerships Europe. She’ll work closely with our partners to drive brand growth through creators and social. With over 17 years of experience from agencies including AKQA, M&C Saatchi, We Are Social and Jellyfish, she’s built a career partnering with senior clients to create work that lands. "Laura is exactly the kind of leader we’re building this next chapter around," says Charlie Hurrell, UK Managing Director. "She combines strategic sharpness with a real passion for partnership". Excited to have you on board. Read more in Campaign UK: https://lnkd.in/edi-DHyH #MarketingLeadership #CreatorEconomy #AgencyGrowth

Introducing the Creator Fund Class of 2026. Meet the 20 creators heading to Cannes Lions International Festival of Creativity this year. We believe the future of creativity is worth investing in. These are the people building it. The Creator Fund, built with FiveTwoNine and sponsored by Patreon, connects exceptional independent creators with the industry access that accelerates their careers. This year, over 300 creators applied across the UK and US. Our independent jury reviewed each application against criteria designed to reflect where the creator economy is heading. From food and beauty to gaming, fashion, comedy, film, education, tech, travel and culture, each creator brings a distinct voice, a dedicated audience and real creative ambition. Next stop: Cannes Lions.  They won’t just attend Cannes Lions, they’ll be part of it. Across the week, they’ll access curated programming, connect with brands, and step into the conversations shaping what comes next. Find out more in the Campaign US article below. #CreatorEconomy #Creators #CannesLions