Singapore
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Articles by Ee Rong

  • In search of the next golden goose
    Aug 15, 2023

    In search of the next golden goose

    A version of this article first appeared in The Business Times on 10th August 2023 - https://www.businesstimes.

    9 Comments
  • PSLE Cookie Confessions
    Oct 5, 2021

    PSLE Cookie Confessions

    For the thousands of PSLE students taking the exams this year, my thoughts and best wishes and CONGRATULATIONS! You…

    6 Comments
  • The 'secret'​ source of creativity...
    May 19, 2020

    The 'secret'​ source of creativity...

    Creativity comes in all shapes and sizes. As someone who spent almost two decades in the creative industry, it still…

    6 Comments

Activity

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Experience & Education

  • HMI Medical

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Volunteer Experience

  • Young Women's Leadership Connection Graphic

    Mentor

    Young Women's Leadership Connection

    - Present 8 years

    Active mentor, sponsor and coach.

    YWLC is a leading community in Singapore created to nurture and connect young women leaders through networking, mentorship, leadership development and opportunities to give back to society. The vision is to empower young women leaders in Singapore to drive positive impact within their communities.

  • Cannes Lions International Festival of Creativity Graphic

    PR Shortlist Lions Jury

    Cannes Lions International Festival of Creativity

    - less than a year

Projects

  • Chair, Young Business Leaders Network

    - Present

    The SBF YBLN aims to prepare young business leaders to embrace transformation and be future-ready. The volatile environment of rapid disruption challenges leaders to be more agile, adaptable and ready to tackle unceasing change. YBLN members represent varied businesses and comprise next generation successors of distinguished family businesses, entrepreneurs, technopreneurs and young corporate leaders from a wide cross-section of Singapore’s multi-ethnic and international heritage.

  • SBF Sustainable Employment Report

    -

    Co-chair of the essential services workforce committee. Spearheading efforts to spotlight the workforce challenges and the role that businesses can play to bridge the inequality divide in Singapore.

    See project

  • MeWeWPP, Founding Chair

    -

    The MeWeWPP initiative aims to educate, engage and empower WPP agency Singapore employees to create more diverse and inclusive workplaces in the marketing industry.

  • Cannes Lions 2018 PR Jury Member

    -

    Honoured to be part of this esteemed panel of judges. And truly inspired by the incredible work that we're seeing in the new tracks based around Reach, Communication, Craft, Experience, Innovation, Impact, Good, Entertainment, and Health.

    See project

  • Committee on the Future Economy (CFE)

    -

    Member of the sub-committee on Future Jobs & Skills
    http://www.channelnewsasia.com/news/singapore/future-jobs-and-skills/2517594.html

    See project

Honors & Awards

  • Marketing Magazine: Loyalty Engagement Awards 2018

    -

    - Overall Loyalty Agency of the Year (Gold)

  • Cannes Lions 2018 Shortlist Product Innovation

    Cannes Lions

    https://youtu.be/3WnktCQZESM

    Created and designed by educators from Little Village, Geometry and Ogilvy, and tested with the LVG students, BrickBook uses gamification with toy blocks as a substitute for textbooks, teaching students mathematics and problem-solving skills in a fun and creative way. Each BrickBook was made possible by the support of families in Singapore who donated 8,000 pre-loved toy bricks to the cause. The learning kit includes a 100-card deck with visually stimulating…

    https://youtu.be/3WnktCQZESM

    Created and designed by educators from Little Village, Geometry and Ogilvy, and tested with the LVG students, BrickBook uses gamification with toy blocks as a substitute for textbooks, teaching students mathematics and problem-solving skills in a fun and creative way. Each BrickBook was made possible by the support of families in Singapore who donated 8,000 pre-loved toy bricks to the cause. The learning kit includes a 100-card deck with visually stimulating lessons and a user guide for teachers and parents.

    Importantly, BrickBook remains true to Little Village’s academic philosophy which favors a discovery-based, kids-teach-kids approach to stimulating children’s natural curiosity.

  • Marketing Magazine: Singapore Agency of the Year Awards 2018

    -

    -- Creative Agency of the Year (Gold)
    -- B2B Agency of the Year (Gold)
    -- Public Relations Agency of the Year (Gold)
    -- Integrated Marketing Agency of the Year (Bronze)

  • Campaign Asia: SE Asia Agency of the Year Awards 2017

    -

    -- Singapore Digital Agency of the Year (Gold)
    -- Southeast Asia Public Relations Agency of the Year (Gold)
    -- Southeast Asia Social Media Agency of the Year (Silver)

  • Marketing Magazine: Singapore Agency of the Year Awards 2017

    -

    -- Overall Agency of the Year
    -- Public Relations Agency of the Year (Gold)
    -- Creative Agency of the Year (Gold)
    -- Digital Agency of the Year (Gold)
    -- B2B Agency of the Year (Gold)
    -- Social Marketing Agency of the Year (Gold)

  • PRISM Awards: Outstanding PR Professional of the Year

    Institute of Public Relations Singapore

  • Outstanding Public Relations Professional of the Year

    Institute of Public Relations Singapore

  • Campaign Asia's SE Asia Agency of the Year Awards 2016

    -

    Singapore Digital Agency of the Year (Gold)

  • Singapore Creative Circle Awards

    -

    Digital Agency of the Year

  • Campaign Brief Asia

    -

    Singapore Creative Agency of the Year

  • Marketing Magazine: Singapore Agency of the Year Awards 2016

    -

    -- Public Relations Agency of the Year (Gold)
    -- Creative Agency of the Year (Gold)
    -- Social Marketing Agency of the Year (Silver)

  • Peak Power List 2015

    The Peak Magazine

    In 2015, The Peak, honoured Ee Rong as one of 10 female game changers in its annual Power List that celebrates leaders and influencers in their respective professions.
    https://www.youtube.com/watch?v=HytWAS5PhrM

  • Peak Power List 2015: 10 Female Game Changers

    -

  • Campaign Asia: 40 Under 40 List

    -

Organizations

  • Singapore Business Federation

    Council Member

    - Present

    The Singapore Business Federation (SBF) champions the interests of the business community in Singapore in trade, investment and industrial relations. Nationally, SBF acts as the bridge between the government and businesses in Singapore to create a conducive business environment. Internationally, SBF represents the business community in bilateral, regional and multilateral fora for the purpose of trade expansion and business networking. www.sbf.org.sg

  • Singapore Institute of Directors

    Member

    - Present

    The Singapore Institute of Directors (SID) is the national association of company directors. It works closely with the authorities and regulators, and its network of members and professionals to uphold and enhance the highest standards of corporate governance and ethical conduct.

  • Young Business Leaders Network

    Chair

    - Present

    Bringing together Singapore’s leading young entrepreneurs, next generation business owners and corporate leaders, to grow, to give and to guide. We are a community dedicated to nurturing young business leaders to be stewards of tomorrow. Our footprint is purposeful, intentional and collaborative. We believe that businesses can be a force for good and that sustainable business can be both profitable and purposeful.

  • Young Women Leadership Connect

    Mentor

    - Present

    A passion area for Ee Rong is mentoring your female leaders. She is also a mentor with the YWLC Mentorship Programme (www.ywlc.org.sg) aimed at mentoring young aspiring female leaders.

  • Institute of Public Relations of Singapore

    Accredited member

    -

  • Singapore Institute of International Affairs

    Council Member

    -

    The Singapore Institute of International Affairs (SIIA) is a non-profit and independent think tank dedicated to the research, analysis and discussion of regional and international issues. Founded in 1962, the institute is Singapore’s oldest think tank. Through policy research and dialogue, we aim to bridge the gap between policymakers, private sector decision-makers and experts to shape public influence as well as impact policy and social responses. The SIIA has been consistently ranked as…

    The Singapore Institute of International Affairs (SIIA) is a non-profit and independent think tank dedicated to the research, analysis and discussion of regional and international issues. Founded in 1962, the institute is Singapore’s oldest think tank. Through policy research and dialogue, we aim to bridge the gap between policymakers, private sector decision-makers and experts to shape public influence as well as impact policy and social responses. The SIIA has been consistently ranked as one of the top think tanks in Southeast Asia and the Pacific, in the Global Go-To Think Tank Index done by the University of Pennsylvania. In 2017, the SIIA was ranked the no. 1 independent think tank in Asia and in the top 50 globally (excluding USA).

  • YPO

    Member

    -

    YPO is the global platform for chief executives to engage, learn and grow. YPO members harness the knowledge, influence and trust of the world’s most influential and innovative business leaders to inspire business, personal, family and community impact. Today, YPO empowers more than 25,000 members in more than 130 countries, diversified among industries and types of businesses. Altogether, YPO member-run companies employ 16 million people and generate USD6 trillion in annual revenues.

  • Cannes Lions

    PR Shortlist Lions Jury 2018

    -

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