Blueair

30 years and we're just getting started. 🎉 In 1996, Blueair was founded in Sweden on a simple belief: the air around us shapes how we feel and live. Three decades later, that belief still drives everything we do. To celebrate, we're introducing our 30 Year Anniversary Collection, with three products you know and love reimagined in limited edition colorways inspired by our Swedish roots. 🇸🇪 🌿 Blue Pure Mini Max Auto in Lavender Haze (Lavendeldimma), inspired by the soft lavender haze over Swedish fields at dusk 🌸 DreamWell Mini Humidifier in Aurora Blush (Norrskensrosa), inspired by the rose pink glow of the aurora borealis 💙 AlwaysCool Handheld Fan in Midsommar Blue (Svalka), inspired by the clear blue of a Nordic summer sky From our CEO, Andy Lu: "Blueair was founded 30 years ago with the belief that the air around us can have a meaningful impact on how we feel and live. While our products have evolved over the years, our focus on innovation, performance, and thoughtful design has remained constant. This collection is a celebration of where we started, how far we've come, and the Swedish heritage that continues to inspire Blueair today." From our roots in Scandinavian design to our mission of air wellness for all, this collection stands for where we came from and everything still ahead. ✨ 

We recently welcomed our media and influencer friends to the US Open to cheer on our partner and WTA #3 tennis professional, Jessica Pegula, in one of the tournament's most electric matches 🎾🔥. Our limited edition Jessica Pegula x AlwaysCool handheld fans were courtside with us, keeping everyone cool between points 🌬���. After the match, Jess sat down with us for a candid Q&A on how she stays focused when the pressure is high, and just as importantly, how she recovers once the match ends. Thank you to Jess, and to everyone who joined us courtside, for a US Open experience to remember 🙌. 

Big news from the Blueair family. 🎾 We're thrilled to welcome Tommy Paul, ATP World No. 21, as our newest athlete ambassador! Tommy joins WTA World No. 3 Jessica Pegula on Team Blueair. Our CEO, Andy Lu, said it best: "For thirty years, we've built Blueair products around a simple idea: the air we breathe matters as much as anything else you do for your health. Tommy represents a generation of athletes who treat rest and recovery as seriously as competition. And that’s why we are committed to supporting elite athletes and everyday people - helping them recover, perform, and breathe better with Blueair." This is just the beginning. Welcome to the team, Tommy. 💙 

Our Blueair Fan Club event at The Seaport Racquet Club was one for the books!    🎾 We brought tennis, performance, and cooling together for an afternoon on the court, including a meet and greet with ATP Pro Michael Zheng.   💨 From rallies to refreshments, it was a full afternoon of tennis, community, and staying cool on and off the court.    ✨ Big thanks to every guest who joined us and made the day what it was.    💙 And to our partners Racquet Media, @Outside Perspective and Abbode who helped bring this event to life. Keep an eye out for what's next! 

🎾 The Blueair Fan Club is coming to The Seaport Racquet Club. On August 28th, we’re bringing together tennis, performance, and cooling for an afternoon on the court, featuring a special meet & greet with ATP Pro Michael Zheng! Guests can look forward to: 🎾 Guided on-court sessions, available first come, first served 💨 A bespoke Blueair cooling experience, with exclusive custom merch for the first 50 guests in line ✨ Complimentary Abbode embroidery with purchase of the AlwaysCool Handheld Fan 🎶 Live music and more surprises throughout the day 📍 The Seaport Racquet Club | Pier 17 89 South Street, NYC 📅 Friday, August 28 | 1–6 PM Reserve your spot through the link below and join us for an afternoon of tennis, community, and staying cool on and off the court! https://lnkd.in/eKYntGJK

We're excited to announce our newest collaboration: the limited-edition AlwaysCool Handheld Fan designed with our brand ambassador, Jessica Pegula, World No. 3 WTA singles star. 🎾 With the same AeroSilent™ Technology that gives instant, whisper quiet cooling, this limited-edition fan, is now available in a bold chartreuse and navy colorway inspired by Jessica's home turf with her signature on the handle, marking our first athlete designed colorway. 🧊❄️ "It comes with me everywhere. Practice, the locker room, the car, the plane. It's just part of what's in my bag now." - Jessica Pegula

We're excited to announce our partnership with New York Pilates, built for the way city life moves.  🏙️ Our AlwaysCool Handheld Fans are now available at nine New York Pilates locations across the East Coast. Compact and quiet, with high-performance airflow, long battery life, and Scandinavian design. Small enough to slip into a tote, ready for the studio, the subway platform, and the ten blocks in between. Stay cool wherever life takes you. 🧊 New York Pilates #Wellness 

Introducing the new Pedestal Air Circulator Fan, the newest addition to our Comfort Collection. Powerful, full-room airflow that runs whisper-quiet. Made for workdays, workouts, family time, restful nights, and everything in between. 💨 AeroSilent™ Technology  💨 Dual-axis oscillation for full-room circulation  💨 Adjustable height and 10 fan speeds   💨 Smart Auto + Night modes  💨 App control from anywhere  💨 Light enough to move room to room Available in three colorways, Night Charcoal, Coastal Beige, and Cloud Linen, with a modular height system for easy setup, cleaning, and storage. Personalize it with furniture-inspired accessories like a wooden tripod, stone base, and aroma clip. Sold separately, coming soon.

⚾️ Blueair Summer Party 2026. Nothing better than a summer afternoon at Wrigley Field with an incredible team. A big thank you to everyone who helped bring this event to life, and to all who joined us in Chicago. Here's to celebrating our people, who make every day at Blueair special, and our recent AlwaysCool Handheld fan launch. 🧢

Wildfire smoke has reached more communities this year than most of us expected.  We believe every home should feel like a safe place to breathe, with access to clean, fresh air whenever it's needed most.  This year we've donated over 100 air purifiers to those recently impacted by wildfire smoke. If smoke has reached your area and you need support, please reach out to us so that we can offer help. Our air purifiers are designed to help reduce up to 99.97% of harmful airborne particles, including smoke, so your home can feel safer and more comfortable when the air outside becomes a concern.  To help protect your indoor air during a wildfire, seal gaps around windows and doors, monitor indoor and outdoor air quality, and replace air filters regularly. Visit our website here for additional wildfire solutions: https://lnkd.in/gyqkx5ar