SammyGuru is where Galaxy owners go to keep up with Samsung. Hundreds of thousands of readers come to us every month for the latest Galaxy news, One UI updates, how-to guides, reviews and deals, and they keep coming back long after they have bought their phone.
If you make products for Samsung owners, this is the audience to be in front of: people who live with Galaxy devices every day, trust our coverage, and act on our recommendations.
Planning around the Galaxy S27 launch? Talk to us early about the S27 Mystery Box.
Who reads SammyGuru
Galaxy owners, all year round. They come to us for One UI and security update news as it rolls out, for tutorials and app coverage that help them get more out of the phone they already have, and for leaks, reviews and deals when the next one is on the way. That is the audience a brand wants: people who live with Samsung devices every day, not only in the week they buy one.
And when they do buy, the next several decisions are cases, chargers, audio and wearables. We are already the site they read when they make them.
The Mystery Box, and why it is different from an ad
The Mystery Box is our rewards program. Members who buy a Galaxy through SammyGuru receive a box of real accessories matched to the device they bought, sent free. We have shipped more than 5,000 of them over the past four years.
For an accessory brand, that is a completely different proposition from a banner. Your product does not sit beside an article about a phone. It arrives at the home of someone who just bought a new Galaxy, matched to the phone it fits, in a box they could not wait to open.
The program runs in two modes: a launch drop for every major Galaxy release, the biggest window we run, and Bonus Gear between launches, all year round.
A working newsroom, not a blog
SammyGuru is written by a team of named writers and editors covering Samsung full time: breaking news, One UI updates, carrier deals, how-to guides, and hands-on reviews with photography we shoot ourselves.
For a partner, that means two things. Your brand appears next to timely, trusted editorial rather than filler. And our team knows the Galaxy ecosystem well enough to put your product in front of exactly the readers it fits.
The daily newsletter
The Scoop, our weekday Samsung newsletter, goes to readers who asked to hear from us. It’s the fastest way to keep up with Samsung, and a Scoop Week puts your brand in front of our most engaged readers, in the inbox, next to the stories they opened the email for.
Every campaign comes with a report built on real delivery and engagement numbers, so the results hold up against your own analytics.
Ways to work with us
- Mystery Box partner. Your product in our launch boxes, in the hands of new Galaxy buyers. Our 8 largest partners also get a feature in the printed guide that goes in every box.
- Newsletter placement. A Scoop Week: a labeled card in all five weekday editions of The Scoop.
- Sponsored article. Written by our editorial team, clearly labeled, and held to the same standard as everything else we publish.
- Display placement. Your own static banner on sammyguru.com for a calendar month, labeled Sponsor. We don’t sell or guarantee impressions.
- Giveaway sponsorship. Co-sponsor a SammyGuru giveaway, including a discount code offered to entrants.
- Rewards store. Year round product placement in front of members spending points they earned.
Most partners start with one and add others once they have seen what performs. We are happy to build a bundle, and we are equally happy to start small.
What we will not do
We do not sell do-follow links, and we do not publish content written by an agency under a writer’s name. We are selective about the partners we take on, which is what keeps a placement here worth having.
Get in touch
Email [email protected] and tell us the product, the timing, and what you are trying to achieve. You will get a real answer from a person within two business days.
If you would like the full media kit with current audience figures, ask and we will send it.