JD Sports Fashion

Our Summer Campaign is now live ☀️ This season, we’re focusing on the power of coming together and what’s possible when we support one another. In industries like music, fashion and football, breaking through can often feel challenging, especially when you’re doing it alone. But when people come together, it creates something stronger shared energy, greater confidence and real momentum. Over the summer, we followed four crews on their journey, all centred around one simple question: Who’s in? Head to our website to see more: https://lnkd.in/e5J5k38h

This week, JD teamed up once again with Lacoste and Applied Nutrition plc to host our second creator‑led padel event, bringing together standout names from across content, music and sport.   Hosted at Carbon Padel Club, the court was packed with talent, from Paddy The Baddy, Aitch, Gymskin and Jensen to a wider mix of creators, streamers, YouTubers, musicians and presenters. Four players from BOLTON LADS' AND GIRLS' CLUB also joined the line‑up, bringing through the kind of local community connection that sits at the heart of JD.   All players were gifted Lacoste product to ensure ultimate comfort during the tournament.   A fast‑paced knockout format saw players battle it out through to the semi‑final and final, while a parallel social competition gave six winners the chance to experience the action first‑hand.   Winners were rewarded customised padel rackets courtesy of Lacoste and designed by MattB Customs, alongside JD and Applied Nutrition gift cards, bringing an extra layer of energy to the competition.   Keep an eye out for what we have planned next! Read more 👉 https://lnkd.in/gH4mYTsW

'We’re in’ 🌍🏆🏴 Proud to see the JD Sports Fashion x Scottish FA World Cup campaign come to life as Scotland secures its place on the biggest stage. As Exclusive Retail Partner, it’s a privilege to stand alongside the Scottish FA in celebrating this milestone moment. Featuring Ally McCoist, Scott McTominay and an incredible cast from across Scottish football and culture, the campaign reflects the passion, pride and journey behind this achievement. Having partnered with the Scottish FA for over a decade, moments like this mean a great deal. A huge thank you to everyone involved in bringing this campaign to life 👏 Now… onto the tournament.

We would like to take a moment to wish our Muslim colleagues and customers across JD Group, Eid al-Adha Mubarak! ☪️ For those celebrating, it's a reminder of the values of sacrifice, gratitude and unity.

An intense final and a well-deserved result: France emerged victorious in this edition of the Eleven All Stars 🇫🇷⚽ Driven by strong community engagement and incredible energy both on the pitch and across social media, this victory brought an unforgettable edition of the event to a close. The final captivated audiences and generated massive excitement online. A standout moment that perfectly illustrates the event’s ability to unite fans, create emotion, and bring an entire community together through the passion of football.

We’re incredibly proud to welcome Amy Connolly to Southeast Asia for a 3-week visit - a meaningful moment for our region as we continue investing in building stronger, future-ready retail teams. Amy’s tremendous support and hands-on collaboration with the SEA team on our upcoming initiatives truly reflect the power of global partnership. This goes beyond a single program - it represents a long-term commitment to developing our people, strengthening leadership capability, and driving consistent excellence across our stores. At the same time, a huge well done to our Learning & Development team, Nicholas Lidang Mud, IAC-MP™ & Jane Jun Lee, for successfully delivering the IST program for our Store Managers. It’s inspiring to see collaboration, capability building, and people’s development come together so strongly. We firmly believe these initiatives will create a lasting impact - empowering our teams and setting the foundation for sustained growth across Southeast Asia. To Amy, as we wrap this up, it’s not a goodbye - but a “see you again soon.” We’re truly grateful for your support and partnership, and we look forward to continuing this journey together in the future. #ForeverForward #TeamJD #LandD #JDxRetail

Our Women of the Year 2026 celebration was one to remember ✨ Bringing together finalists from across JDUK, the day was an opportunity to share experiences, champion one another, and recognise the incredible impact of women across our business, a powerful reminder of why initiatives like this matter. Led and hosted by Emma Chevreau, the event created space for meaningful conversations and moments of recognition throughout the day. This year marks an exciting milestone, as Women of the Year becomes a global JD Group initiative. We’re proud to kick things off, with more moments from across our international territories to come next week 🌍 From inspiring panels to honest conversations, highlights included hearing from Tea Colaianni MBE, alongside our leaders Nicola Kowalczuk, FCIPD, Tayla Brooks and Claire Lindley MCIPD, hosted by Collette Baxter, as they shared perspectives on overcoming barriers and driving success. Congratulations to all 14 award winners and to every finalist who made the day so special ⭐

Today marks a proud milestone for JD Group as we launch our first-ever Global Impact Report 2026. This report reflects our ongoing commitment to building a more inclusive, equitable and culturally aware organisation, and to growing our business with purpose, responsibility and transparency. As Nicola Kowalczuk, FCIPD, Chief Growth Officer, shares: “This report represents a really proud moment for me personally and an important step forward for JD, as we continue building on the strong foundations already embedded across our business. Throughout this journey, one thing has remained clear: sustainable growth is not only about commercial success, but about how we grow, the culture we create, and the impact we leave behind for our people, communities and future generations. ‘Growing our tomorrow together’ reflects what I believe matters most - creating a business where inclusion, responsibility, transparency and opportunity are part of everyday decisions, not separate conversations. I’m incredibly proud of the teams across the Group who have helped bring this to life and excited about what we continue to build together.” 🗣️ As part of our wider ESG strategy, we continue to take meaningful steps across our business - from supporting our communities and empowering our people, to ensuring responsible practices and the transparent use of AI. We’re proud of the progress we’ve made, and focused on the impact we will continue to create together. 👉 Read the full report here: https://lnkd.in/ejTn757N

Adrian Gonzalez’s journey at JD is all about responsibility, collaboration, and making an impact behind the scenes. As Zonal Profit Protection Manager for our stores in Berlin, he plays a key role in creating safer processes, reducing risks, and supporting store teams in their day-to-day success. With a strong background in finance and accounting, Adrian found his passion in Profit Protection - a field where analytical thinking, teamwork, and practical solutions come together. What makes his story especially inspiring is his hands-on mentality and close partnership with the stores. From training teams to strengthening processes and driving awareness around Profit Protection, Adrian shows how important collaboration is in building strong and successful stores. Curious to learn more about his career path, learnings, and what motivates him every day? Discover more in our “6 Questions with Adrian.” 👉 Swipe right for the German version. Adrians Weg bei JD steht für Verantwortung, Teamwork und den Blick fürs Detail hinter den Kulissen. Als Zonal Profit Protection Manager für unsere Stores in Berlin trägt er täglich dazu bei, sichere Prozesse zu schaffen, Risiken zu minimieren und die Teams im Store bestmöglich zu unterstützen. Mit seinem Hintergrund im Bereich Finance & Accounting hat er in Profit Protection genau das gefunden, was zu ihm passt: analytisches Denken, praktische Lösungen und enge Zusammenarbeit mit den Stores. Besonders inspirierend ist dabei seine Hands-on-Mentalität und die enge Partnerschaft mit den Teams vor Ort. Durch Trainings, Prozessoptimierungen und die gemeinsame Arbeit mit den Stores zeigt Adrian, wie wichtig Zusammenarbeit für langfristigen Erfolg ist. Du möchtest mehr über seinen Karriereweg, seine wichtigsten Learnings und seine Motivation erfahren? 👉 Dann swipe dich durch „6 Questions mit Adrian“.

We took JD x Made Running there at the weekend, delivering another high-energy moment as part of the Nike Performance ‘We Run This City’ campaign. ⚡🏃♀️ Runners set off around Westfield Stratford before heading back in-store, where the space transformed with food, drinks and a live DJ set - blending performance with community and culture. Bringing together MADE runners, JD consumers and the local community, it’s another example of how JD shows up - on the run, in-store and beyond.