It is mostly about niceness of the resulting expression. The Equation (2.44) that you mention in a comment on another answer, is clearly written to make it so that there are no term appearing in denominators.
There are plenty of equations that have some emphasis, familiarity, or whatnot, that predisposes us to use one form v.s. another. For example, familiarity with the ideal gas law suggests for us to use
$$pV=Nk_BT\tag1$$ which emphasises the linearity in $T$, even though we could have equally easily have used
$$\beta\,p\,V=N\tag2$$ if we wanted.
Other quantities might be defined in terms of derivatives of various thermodynamics potentials or Massieu functions. Some may look easier either by derivatives w.r.t. $T$ or w.r.t. $\beta$ respectively. For example, the volumetric coefficient of thermal expansion at constant pressure is defined as
$$\tag3\alpha_p=\left(\frac{\partial\ln V}{\partial\,T}\right)_p$$ which looks nice in terms of $T$ but looks ugly in terms of $\beta$, whereas the canonical ensemble average energy
$$\tag4\left<E\right>=-\frac{\partial\ln Z}{\partial\beta}$$
and the Gibbs–Helmholtz equation
$$\tag5H=\left(\frac{\partial(\beta\,G)}{\partial\beta}\right)_p$$
looks much better in terms of $\beta$ than in terms of $T$
The one case in which $\beta$ is vastly preferred over $T$ is when we go to negative temperatures. That is, the temperature scale of $T$ goes from coldest at absolute zero, up to a very hot temperature at $T=\infty$, and going past that into negative temperature, it is even hotter, and the hottest is at $T=-0$; this is much more intuitive if you consider $\beta$, which is coldest at $\beta=+\infty$, going hotter towards $\beta=-\infty$, with smooth and sensible continuity all the way.