Sigma has announced three new Aizu Prime cinema lenses. The 21mm T1.3 LF, 100mm T1.3 LF, and 125mm T1.3 LF join eight existing T1.3 Sigma Aizu lenses, which previously ranged from 25mm to 75mm.
OmniCore is a new modular, all-flash AI-powered NAS designed for creatives and other users who require fast, intelligent control over their files.
Alongside a new Litemons LE600R RGB LED Monolight for filmmakers and content creators, Godox announced a wacky new customizable Creative Pixel Light that people can put on their cameras or even wear like a watch.
A new camera from FarseerTech aims to simplify photographing distant, moving subjects. RocXZoom combines a 50x hybrid zoom, motorized pan-and-tilt movement, and AI-powered subject recognition in a compact body designed for wildlife, birding, and outdoor observation.
Out of nowhere, a package arrived for me from an anonymous source and what was contained inside intrigued me instantly: A Konica IIA in almost perfect condition. It was a gift from a viewer hoping that I’ll give it a try.
The excellent Sigma 14mm f/1.4 Art lens has had a tumultuous existence. Sigma is again changing how photographers can get their hands on the lens starting in December. It may be good news overall.
Samsung isn't letting the volatile flash memory market stop it from releasing blazing-fast new portable SSDs. The company's new flagship P9 and mid-range P7 SSDs feature USB4 connectivity and set a new performance benchmark for the South Korean tech giant.
ShiftCam has announced its next lenses for smartphone photographers, the SuperZoom X.Series optics.
7Artisans has announced a new autofocus-equipped fisheye lens for full-frame Sony, Nikon, and L-Mount cameras. This new lens is not only a relatively distinct offering in the full-frame lens space, but it also does so at a very aggressive price.
Ricoh has announced that it is developing the GR IVx, a variation on the GR IV that utilizes the same 25.7-megapixel sensor but is instead equipped with a 40mm equivalent lens.
When Olympus’s imaging business was spun off to form OM Digital Solutions, it did so under the investment of private equity firm Japan Industrial Partners (JIP). But in April, CEO Shigemi Sugimoto and the OM Digital Solutions management team purchased control of the company from JIP, which he says will allow them to be more competitive.
A few months ago, GoPro launched an entirely new line of cameras, targeted more at professional videographers than the more consumer-focused Hero series has traditionally been. At that time, we were promised a Micro Four Thirds mount camera in the future, and that future is now. After spending some time shooting with a wide array of lenses, I have some thoughts on the utility of this $700 camera and whether it will be the massive success GoPro desperately needs.
Blimps were once a type of inflatable aircraft that used to advertise companies like Goodyear. But as they have become less common, a new type of blimp has emerged: a camera blimp.
OM System has published a short teaser for a new camera coming on September 9, and given that it quickly goes through the heritage and evolution of the Pen series, it very likely points to a new Pen camera, or at the very least its spiritual successor.
Miller Tripods, the company that invented the fluid head for motion picture cameras back in 1946, has announced that it is closing down.
Apple has announced a new generation of its popular Mac mini series that comes with the brand new M6 chip as well as the M5 Pro chip.
Panasonic has announced four refreshed Lumix lenses, including three for Micro Four Thirds and one for its full-frame L-Mount Lumix S system.
Westcott has announced the Photography Wagon, a collapsible cart for photographers that features a patent-pending boom pole mounting system that allows it to both haul gear and act as a rolling light stand or tripod.
After a long quiet period, Metabones is back with its second big announcement in just a couple of months. This time, Metabones unveiled refreshed versions of its EF-X Speed Boosters and Smart Adapters.
Japanese photo retailer Map Camera, best known for its monthly and annual camera sales charts, recently tested a truly absurd lens, the Contax Mirotar 1000mm f/5.6.
Nikon is releasing a cute plush keychain toy of its mascot Nikon-chan that is exclusively available in Japan.
I don’t usually reach for my iPhone Camera app for much beyond quick clips, social posts, and photos, and I’ve certainly never put any accessories or lenses on it. Then came the Moment T-Series II lens set, and now that very well might change.
The HoverAir Versa, which was announced in July, was advertised as the world's first "flying pocket camera." The first word in that description may have gotten the company caught up in a recent drone ban, as it appears to already be pulled for U.S. customers.
There's been a lot of attention given to the fact that DJI has yet to officially launch its Osmo Pocket 4 and Osmo Pocket 4P gimbal cameras in the United States. However, that isn't stopping Americans from getting them anyway.
SmallRig has announced the Potato Jet Tribex Pro Monopod, which takes the single-handle clutch mechanism that was introduced in the Tribex Tripod and applies it to a photo or video monopod.
Godox has announced the P100 Portable Color Photo Printer, a pocket-sized dye-sublimation printer that promises high-quality photo prints fast while photographers are on the go.
At CP+ 2026 in February, Brightin Star announced a new APO 35mm f/1.7 ASPH. lens for Leica M-Mount cameras. The stylish new lens is finally available to order, and unlike Brightin Star's typical lenses, it is launching first on Kickstarter.
Godox's latest lighting product isn't a light at all, but an electric suction accessory that lets users mount flashes and other lights in unusual places.
TTArtisan has announced the AF 85mm f/1.8 Neo, a new extremely affordable full-frame portrait prime lens for Sony and Nikon mirrorless cameras. The 85mm f/1.8 prime costs just $99.
Insta360 has announced the Luna Pro, a slimmed-down, single-camera version of the Luna Ultra it launched earlier this summer. It maintains the Ultra's biggest selling point (the detachable screen) while aiming down-market at the DJI Osmo Pocket 3 and 4.
It's possible to run the pioneering 1993 first-person shooter video game Doom on just about anything, even cameras. By using Magic Lantern software on a Canon EOS 550D from 2010, also known as the EOS Rebel T2i and EOS Kiss X4, photographers can install a custom build of Doom on their APS-C cameras.
Gone are the days of major technological and hardware upgrades from model to model, at least when it comes to the digital camera industry. Smartphones are no exception, and it seems that any annual changes we do see tend to be relatively minor now.
When HoverAir announced the world's first flying pocket camera, the Versa, late last month, it did so with relatively few details. Now the unique new camera has fully launched on Indiegogo, bringing with it a wealth of new information. With 59 days left in the campaign, HoverAir has already raised over $230,000 at the time of writing.
Sandmarc has announced a new 96mm telephoto lens for iPhone, promising optical-quality performance at focal lengths that are historically handled only through digital zoom.
GxAce, the brainchild of photographer and videographer Casey Cavanaugh, is developing a new panoramic digital camera, the GX-P1, and it's getting closer to a larger reveal.
Brightin Star's X-Slim 28mm f/2.8 Pancake Lens for Leica M Mount was originally launched in black in 2023, and now it's available in a new "Liquid Silver" finish, looking as stylish as ever.
Iconic photography brand Polaroid has teamed up with the world's largest entertainment franchise, Pokémon, to celebrate the latter's 30th anniversary. As part of the team-up, Polaroid is launching nine limited-edition Pokémon items, including special-edition instant cameras.
Adaptalux has announced a fresh addition to its macro lighting system, the Pod Mini 2.0.
The conventional wisdom that camera prices only decrease is proving false in the current market. Sometimes, not only do prices for specific used cameras increase over time, but used cameras can also cost more than when they were brand-new, even for relatively recent digital models.
A new interview with Shigeki Ishizuka, former vice chairman of Sony Group, sheds light on Sony's foray into the mirrorless camera business, including that Sony turned down an invitation from a market leader to cooperate.
Cosina has officially announced a pair of stylish silver Voigtländer lenses for Fujifilm X Mount, the Nokton 23mm f/1.2 Aspherical and the Nokton 35mm f/1.2.
Several months ago I was in Alaska shooting a documentary (which will be released one day, I swear!) on the Fujifilm Eterna 55 camera, and finding suitable lenses was one of my biggest struggles.
The highly-anticipated Sony FX5, which was originally slated to start shipping in "mid August," has been delayed at least a month.
The latest Adobe Camera Raw update, version 18.5, added support for the Sigma 85mm f/1.2 DG Art lens for full-frame mirrorless cameras. The only thing is that Sigma hasn't actually released the lens or even said exactly when it is coming. Given that it's now supported in Adobe's photo editing software, though, it must be close.
Insta360 has announced its new flagship 360-degree camera system: the X6. It's smaller than the X5 and still promises significantly better image quality thanks to its bigger sensor and therefore its better light-gathering capability.
Sharge is just a few days away from wrapping up its crowdfunding campaign for the follow-up to the Sharge Disk Pro with a few nice upgrades, including a way to toggle off its obnoxiously loud fan.
Nearly three years after it launched, Blackmagic has added phase detect autofocus (PDAF) and a set of object detection tracking modes to the Cinema Camera 6K, which significantly ups the value of the video camera.
Pentax is in a challenging spot. Its parent company, Ricoh, remains committed to the Pentax brand, and Pentax wants to continue to make DSLR cameras. The problem is nobody wants new DSLR cameras.
I have a real dislike for most of what I call e-waste cameras on the market, which are those that are capturing the world through the lens of a literal dashcam. They tend to be cheaply built, take poor photos, and are littered with many frustrating compromises. I am instantly skeptical anytime a new cheap $45 point-and-shoot comes across my radar.
Zhong Yi Optics has announced the Pittura 30mm f/2.4, a manual focus prime lens designed to give Hasselblad XCD and Fujifilm GFX photographers an unusual combination of both fast aperture and a wide-angle.
