Flatline Agency ™️

🙌 We’re beyond excited to welcome Marieke Ydo to the Flatline Agency team as our eCommerce manager. With a background in Creative Business and hands-on experience in email marketing, Marieke combines technical skill with sharp intuition. She’s passionate about designing impactful templates and shaping strategic flows that deliver results. At Flatline, she’s focused on automation, segmentation, and CRM strategy, bringing fresh energy and structured clarity to our client work. Off the clock, she’s just as curious: into meditation, museum visits, good food, and cooking. 𝐖𝐡𝐲 𝐅𝐥𝐚𝐭𝐥𝐢𝐧𝐞 𝐀𝐠𝐞𝐧𝐜𝐲? That one’s easy. In my previous role, I discovered how exciting and dynamic webshop clients could be. I was ready for a bigger challenge and bigger brands and Flatline felt like the perfect next step to keep growing. 𝐖𝐡𝐚𝐭 𝐝𝐨𝐞𝐬 𝐲𝐨𝐮𝐫 𝐢𝐝𝐞𝐚𝐥 𝐰𝐨𝐫𝐤𝐝𝐚𝐲 𝐥𝐨𝐨𝐤 𝐥𝐢𝐤𝐞? Three main tasks, a deep focus, and meaningful conversations in between, that’s when I’m at my best.. 𝐅𝐚𝐯𝐨𝐮𝐫𝐢𝐭𝐞 𝐭𝐨𝐨𝐥 𝐫𝐢𝐠𝐡𝐭 𝐧𝐨𝐰? Klaviyo, of course (haha). But I also think the OpenAI image generator is a really cool feature. 𝐀𝐧𝐝 𝐲𝐨𝐮𝐫 𝐟𝐚𝐯𝐨𝐮𝐫𝐢𝐭𝐞 𝐝𝐫𝐢𝐧𝐤? Ginger beer. Though I still wonder, why call it beer when there’s no alcohol? 𝐖𝐡𝐚𝐭 𝐛𝐫𝐢𝐧𝐠𝐬 𝐭𝐡𝐞 𝐦𝐨𝐬𝐭 𝐬𝐚𝐭𝐢𝐬𝐟𝐚𝐜𝐭𝐢𝐨𝐧? When strategy clicks into place and the plan works. That moment you go: ‘Oh, yeah!.’ 𝐖𝐡𝐚𝐭 𝐬𝐡𝐚𝐩𝐞𝐝 𝐲𝐨𝐮𝐫 𝐜𝐚𝐫𝐞𝐞𝐫 𝐭𝐡𝐞 𝐦𝐨𝐬𝐭? My path into email marketing started quite naturally, thanks to my boyfriend. While working on his webshop, I saw him using Klaviyo and recommended it over MailChimp, which I was using at the time. That sparked my curiosity, and I ended up working with Klaviyo during my thesis. It opened the door to real-world marketing and showed me how impactful the right tools and strategy can be. Welcome to the team, Marieke! Happy to have you in the team 🎉 #FlatlineAgency #TeamFlatline #eCommerceManagers #NewTalent

Expert Insight: ChatGPT's Foray into eCommerce with Shopify Integration OpenAI has officially launched shopping features within ChatGPT, enabling users to discover and explore products directly through the chat interface. This marks a significant step toward conversational commerce, where users can receive personalized product recommendations, view images, read reviews, and access direct purchase links, all within a single conversation. While OpenAI has not confirmed a formal partnership with Shopify, code snippets such as “buy_now” and “shopify_checkout_url” suggest a deeper integration that could allow users to complete purchases without leaving the chat. This development could offer Shopify merchants a new, streamlined sales channel, enhancing customer engagement and potentially increasing conversion rates. What does this mean for Shopify merchants? This integration presents an opportunity to reach a broader audience through a more interactive and personalized shopping experience. By making products accessible within ChatGPT, merchants can engage customers in natural language conversations, simplifying the path from discovery to purchase. This move aligns with the growing trend of AI-driven commerce, where personalized, conversational interactions enhance the shopping journey. As this feature rolls out, it will be interesting to see how it transforms consumer behavior and the eCommerce landscape. Stay tuned for more updates as we monitor the evolution of this integration and its impact on the future of online shopping.

Code cleanup. Real impact: Dstrezzed x Flatline Agency ™️ We kicked off with a CRO analysis and uncovered a key issue: messy code was slowing down the webshop, hurting conversions, and affecting overall stability. A full rebuild wasn’t the move. So we optimized what mattered: We cleaned up the codebase, optimized performance, improved speed, stability, and conversion without starting from scratch. The result? A smoother experience, better conversions, and a webshop that finally matches the brand it represents. Hear the story from Rachelle Amahorseija and Kevin Wolfkamp experienced the shift. 🎥 #FlatlineAgency #CRO #ShopifyExperts #Dstrezzed

April was fast, sharp, and full of moves that matter.Welcome to the 15 edition of our newsletter which dives into the energy behind eCommerce Racing Days, new strategic partnerships, award wins and fresh industry insights. It’s a glimpse into how Flatline keeps pushing the digital standard forward. Enjoy reading! #FlatlineAgency #YourDigitalPulse #eCommerce #Partnerships

eCommerce Racing Days through the eyes of Emile Huisman from Billink 🎥 Interviewed by our Mark Peters, Emile captures the vibe perfectly: “The reactions have been amazing. And this is only the beginning.” The weather? Unreal. The track? Fast. The conversations? Even better. We’re glad the expectations were met. From the Red Bull Lounge to rooftop talks, it was a day full of genuine connection and high-energy fun, exactly how we like it🔥. Thanks again to Emile and the team at Billink for joining us in the fast lane. May 8 is already warming up. #FlatlineAgency #eCommerceRacingDays #Billink

Last week, we turned Michelin-starred Wolfslaar into a different kind of boardroom. A week ago, we took over Wolfslaar for an evening of real conversation, connections, and even better wine. Every person brought something to the table, from war stories around international growth to honest lessons on building out the team and brand building. Here’s to more seats, more stories, and more reasons to raise a glass. 🥂 Big thanks to our partners at Mollie, Returnista, and Monta for co-hosting something special. 🎥 Here’s a glimpse of the full story by Emile Boelens (Mollie), Harjan Morskate (Monta), Chuck Caupain (Flatline Agency ™️), and Jesper Breuers (Returnista) #eCommerceLeaders #PrivateDinner #DigitalCommerce #FlatlineAgency

🎙️Exclusivity drives value. Scarcity builds desire. In today’s drop from The Luxury Standard in Digital, Dylan Laseur and Robin Laseur dive into how brands like Rolex and Patek engineer demand, not by making more, but by making less. ✅ Control supply. ✅ Protect your brand, especially in your peaks. ✅ Lead the market without flushing it. Because when you can’t just get it, you want it even more. The result? Higher margins. Stronger brands. Relentless customer demand, even in a saturated market. 🎥 From AI-driven revenue growth to the real reason why scarcity wins over scale. #FlatlineAgency #TheLuxuryStandard #EcommercePodcast

Yes, we’ve all seen the aftermovie, but did you catch what was happening in the car?🏎️ Ideas hit differently when you're moving 220 km/h. We hope you enjoyed the rides, on and off the track. From roaring engines to rooftop laughs, the eCommerce Racing Days were about connection and stepping on the gas together. Cheers to bold partnerships, sharp minds, and new experiences that keep us moving forward. We're not slowing down, see you again on May 8th for the next lap. 🏁 #eCommerceRacingDays #FlatlineAgency #LuxuryStandardInDigital

💡 Building your store is step one. Can you afford to run it? At Flatline Agency, we often see brands underestimate what it truly takes to sustain, scale, and optimize a digital store over time. That’s why we broke it down for you: 📈 Ready to see how much your Shopify store truly costs? Use our Shopify TCO Calculator below to instantly estimate your costs. Simply input your data, and get actionable insights into your store’s Total Cost of Ownership (TCO) .https://lnkd.in/ektAFU9k From platform fees and development hours to scaling costs and hidden maintenance, understanding your TCO is essential for long-term profitability. Whether you’re on Shopify, Magento, or another platform, calculating your TCO can help you uncover hidden costs and optimize your budget. Let's build smarter. #FlatlineAgency #eCommerceStrategy #DigitalGrowth

💼 Hiring! In-house Marketeer - Amsterdam We’re growing fast, and it’s time to take our brand to the next level. As our Medior/Senior In-house Marketeer, you'll define our strategy, strengthen our identity, and amplify our presence. If you're a creative strategist ready to lead, we want to hear from you! What’s in it for you? • Lead brand strategy & PR efforts • Create content that makes an impact • Collaborate with a dynamic, fast-growing team • Competitive salary + flexible working options Who are we looking for? • 5+ years of experience in marketing or PR • Strong brand strategy & content creation skills • Experience managing media & PR opportunities • A proactive, creative, and strategic mindset Ready to make your mark? Apply directly: maarten@flatlineagency.com Know someone perfect for this role? Let them know! More about the role: https://lnkd.in/etSsTE63