ChilliChans

This week we had the amazing opportunity to run a pop-up at the European Medicines Agency canteen — and over 570 employees came through to try our products! I love these big corporate pop-ups. You’re the only one there, which means you get real 1:1 time to share your story, let people taste everything, and create a genuine connection. Sales are possible on the spot, but honestly, the main goal is to get everyone hooked — so the canteen has no choice but to stock us! We’ve got four more corporate office pop-ups lined up for May — and we can’t wait. It takes me back to my corporate days at Booking.com and adidas when just deciding what to eat for lunch felt like a daily challenge. Want me at your office? Let me know 🌶️

We're now live on Crisp 🇳🇱! The grocery app for better food 🌶✨ Crisp specialises in delivering fresh, high-quality products straight from over 700 local farmers, growers, and small producers—like us! We’re proud to be part of their mission to make better food more accessible. A huge thanks to the Crisp team Jochem de Bont & Berend Brugts for believing in our products and featuring our chilli oil as their number one 🌶🔥 No crazy additives, packed with garlic, and deliciously versatile—just how we like it. #Crisp #LocalFood #TaiwaneseFlavour  #newlaunch #crispychillioil

Top photo: 1.5 years ago, I sent this image to Albert Heijn with a bold message: “How good does my product look next to the OG crispy chilli oil?” 😅 It felt like a long shot—a hopeful nudge towards a dream. Bottom photo: After a year and a half of persistence, conversations, and back-and-forth, our product is on the shelves in the exact same spot from that original photo. Every time I visit my local store, I still find myself double-checking. Is that really something I made in my home kitchen... now sitting in the largest supermarket chain in the Netherlands? Grateful. Proud. Still slightly in disbelief. Our goal: Bring authentic Taiwanese flavours to every household. Next - let's get our knife cut sun dried noodles in there 🍜💪

Q1 Wrapped Up – What a Start to 2025! The first quarter of the year has been packed with milestones for Chilli Chan’s: 🌶️ Hired an intern – welcome, Leah Chauhan 🌶️ Launched our noodles at Selfridges London 🌶️ Launched our Crispy Chilli Oil into 400 Albert Heijn stores (The biggest supermarket in the Netherlands) 🌶️ Partnered with a distributor in Ireland 🌶️ Finally tasted our chocolate crispy chilli oil bar in collaboration with STACH (it’s something special!) 🌶️ Welcomed Sebastian Hoffmann aka husband / CFO to the team part-time 🌶️ Attended IFE - International Food & Drink Event London – our first B2B trade fair, featuring product tastings and pitching to the biggest supermarket 🌶️ Hosted 11 soup dumpling workshops 🌶️ Invited to speak at Made by Her for International Women’s Day Tasty Talks 🌶️ Joined the I amsterdam event to explore international opportunities  🌶️ Spoke at Kitchen Republic event on how to scale your business 🌶️ New noodles arriving in May – and a brand-new flavour launching soon 👀 Q1 has been an incredible ride, and we’re excited for what’s next! Q2 has some big shoes to fill—let’s see if it can top this! 🚀 #ChilliChans #FoodStartup #ScalingUp

First time getting mic’d up — felt so professional! 🤣 This week at IFE - International Food & Drink Event , we were also part of the New Product Tasting Show, where we shared our ChilliChans story, introduced our range, and let the audience taste and give feedback on the spot! Didn’t know what to expect, but seeing all those nodding heads and having people visit our stand afterward was such a win! 💪🏻 Also thanks to Katy Truss for the opportunity and the support!

New month = new discoveries! 💡 March’s Hello Yummy Box is packed with incredible products from some truly exciting brands. Our subscribers have been digging into: 📦 FAMILY SECRET Jalapeno Proppadoms 📦 Wibble Jelly Crystals 📦 Tarantella Organic Liquid Seasonings 📦 Mitsuba Snacks Thai Chilli Crispies and Thai Green Curry Street Food Mix 📦 Aquapax Sparkling Water 📦 MYOM Original Oat Blend 📦 IBIS Rice Conservation Co., Ltd Wholegrain Rice Cakes  📦 Sweet Freedom Ltd Fizz Sparkling Water 📦 Bonne Maman Crunchy Chocolate Hazelnut Spread 📦 Splenda Sweet Mini Tablets 📦 ChilliChans Knife Cut Noodles XO Vegan Sauce Each month, we connect brands with engaged consumers through in-home sampling, turning first-time trials into long-term favourites. We can’t wait to see what our community thinks of this month’s line-up! 📩 Want to get your product into the hands of thousands of engaged consumers? Let’s make it happen! #FandB #FandBSampling #Sampling #FMCG #InHomeSampling

How we build our trade show stand on a Budget? As you know they cost a lot for startup brands like ours — and that’s just for a blank space! Decorating can cost thousands more. On a budget, we got creative with a retro vibe: high-quality photos stuck up with blu tack and sticky tape, saving us a fortune compared to professional printing! 🤣🫣 Of course, our neon sign made an entrance too — it’s become a signature for us! What do you think? Can you tell it’s just Blu Tack and sticky tape? 🤣

From our flight to IFE - International Food & Drink Event, building our stand in just 2 hours before getting kicked out on a Sunday night 🫣🔥 Living life on the spicy side, as always! 🌶️ we are here for the next two days come find us at stand 952 start up zone 😏 . . #EntrepreneurLife #TradeShowMadness #BehindTheScenes #SmallBusinessHustle

We will be at the IFE - International Food & Drink Event London next week! Find us at the start-up zone Stand 952 to try our knife-cut sun-dried noodles and crispy chilli oil. We’re here to connect with B2B buyers, retailers, and distributors looking for bold, authentic, and healthier Taiwanese flavours. 📍 IFE London 17-19 March | Start-up zone - Stand 952 Drop by or DM to meet—see you there! 🙌 #IFELondon #FoodInnovation #RetailOpportunities

We have officially launched our OG crispy chilli oil in 400 Albert Heijn stores across the Netherlands and Belgium & online! 🔥Find your nearest location through the store locator on our website! 🇳🇱🇧🇪 Run to Albert Heijn in the Asian aisle and support us! Tag us and share on your socials 🙏😘 www.chillichans.com #albertheijn #albertheijnbelgie #albertheijnnederland #crispychillioil #crispychilioil #foodstartup