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Drawn to Watch: Animation’s Hit Makers
This International Animation Day, we looked at the creators behind the most-watched animated shows of the…
Articles
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Horror movie TV trends, the sequel: we have receipts
Okay, so last October we sat you down and told you horror was quietly taking over your TV. It’s October…
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Heartland Passion: Inside the NBA Fandom Phenomenon
Discover the insights of the Nielsen Scarborough NBA Fandom Index, revealing where passionate NBA fans are…
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Everyone. Everywhere.
Discover how radio reaches everyone, everywhere, making it a powerful advertising medium for marketers…
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America spent the equivalent of 13,000 years watching American Horror Story while waiting for the 13th installment
Nielsen looked at 7 billion minutes of American Horror Story streaming. See which installments America watched…
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Digital Audio + CTV: A Winning Combination for Issue Advertising
Discover the impact of Digital Audio + CTV in driving brand recall and shaping consumer sentiment for effective…
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College Towns and Powerhouse Programs: Launching the Nielsen Scarborough College Football Fandom Index
Explore the latest insights into sports viewership trends with the new College Football Fandom Index and its…
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Why the U.S. Open Plays in the Best Tennis Fandom Market in America
Explore why the U.S. Open plays in the best tennis fandom market in America: New York’s unmatched engagement is…
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Streaming Landscape 2026: Trends from the First Half of the Year
Explore the Streaming Landscape 2026: trends and insights from the first half of the year in streaming content.
