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Happy to represent Aonic in engaging with Malaysia's Minister of Trade, Tengku Zafrul Aziz, during the ASEAN Investment Conference 2025—alongside various industry leaders and key representatives from the Ministry of Finance and the Securities Commission. Some key topics discussed during the meeting: 1. The impact of the recently announced tariffs on regional and global trade (no surprises here). 2. The potential accreditation of an “ASEAN Company Certification” to recognize companies operating across multiple ASEAN countries—and the possible advantages it could offer. 3. The current bias of government loans, subsidies, and grants toward hardware-based automation, while the growing need for software investment—particularly for infrastructure and AI development—is being overlooked. 4. The impact of the Strategic Co-Investment Fund (NIMP CoSIF) under the New Industrial Master Plan 2030 (NIMP 2030). 5. The facilitation and streamlining of trade approvals to boost the regional and global competitiveness of Malaysia-based companies. It’ll be interesting to see how many of these discussions materialize in the coming years—and whether they bring real value and impact to businesses across the region!