The SeaStar Initiative:
Making a Difference, One Leader at a Time

At KDVI, we believe in leadership that is reflective, emotionally intelligent, and deeply human. The SeaStar Initiative is our way of bringing these principles to sectors that, often, need them most but can least afford them: charities, NGOs, social enterprises, and mission-driven networks.

By extending our coaching and leadership development services – typically reserved for the corporate sphere – into the impact sector, we aim to amplify the influence of leaders working on the frontlines of social and environmental change.

The Story That Inspires Us

An old man walking along a storm-struck beach encounters a young woman throwing stranded starfish back into the sea.

“Good morning,” he called. “What are you doing?”

“I’m throwing starfish back into the sea,” she replied. “The tide is going out, and if I don’t, they’ll die.”

The old man looked around at the miles of beach strewn with starfish. “But there are thousands of them,” he said. “You can’t possibly make a difference.”
She smiled, picked up another starfish, and threw it past the breaking waves. “It made a difference to that one,” she said.

The man paused, thoughtful—then bent down, picked up a starfish, and gently tossed it into the sea.

This simple yet profound parable encapsulates the spirit of KDVI’s SeaStar Initiative – our commitment to small acts that create meaningful impact.

What We Offer

To speak with a member of our team and find out more about how we can help you and your organisation, get in touch: sea.star@kdvi.com

Who We’ve Supported

To speak with a member of our team and find out more about how we can help you and your organisation, get in touch: sea.star@kdvi.com

Margot Schumacher:

Senior Associate at KDVI, Adjunct Professor of Leadership Development at TIAS Business School, and executive coach at INSEAD. Margot has coached senior leaders across global organisations following senior roles at Unilever and Kraft Heinz. Since 2010, she has advised multinationals on leadership and organisational development, with a focus on enhancing effectiveness at the top team and board levels. She also serves on the Supervisory Board of Thales Netherlands. Her global perspective is shaped by living and working in Shanghai, Pittsburgh, and London before returning to the Netherlands

Oriane Kets de Vries:

Oriane Kets de Vries is CEO and owner of the Kets de Vries Institute. She leads a global team of coaches, consultants and educators dedicated to developing reflective, emotionally intelligent leaders and cultivating workplaces where people can thrive. In her faculty role, she draws on extensive experience designing and directing leadership programmes for senior executives, contributing her expertise in psychodynamic coaching, organisational culture, and transformational leadership development.

Oriane has served as consultant, coach, and programme director for clients including Pictet, Deutsche Bank, Merck, UBS, Mishcon de Reya, and Engie, and she has taught on open-enrolment programmes with leading institutions such as Cambridge Judge Business School, Oxford Saïd, INSEAD, ESCP, ESMT and CEDEP. Her interests centre on the human side of leadership, particularly identity, creativity, entrepreneurship and gender dynamics. She holds an MBA and Executive MA in Coaching and Consulting for Change from INSEAD, has trained at the Harvard Kennedy School, and brings more than a decade of professional experience in creative and entrepreneurial industries into her work with leaders.

Manfred Kets de Vries:

Manfred Kets de Vries is a pioneering authority in leadership development, coaching, and organisational change. He is a founder and director of the Kets de Vries Institute (KDVI) and served as Distinguished Clinical Professor of Leadership Development and Organisational Change at INSEAD. With academic credentials in economics (University of Amsterdam), management (MBA and DBA, Harvard Business School), and psychoanalysis (trained in Canada), he brings a uniquely interdisciplinary perspective to leadership. His work bridges management theory and clinical insight, establishing him as a global thought leader in executive coaching and transformation. At INSEAD, he founded the Global Leadership Centre and led the flagship programme The Challenge of Leadership for 31 years. He also served as scientific director of Coaching and Consulting for Change, an 18-month Executive Master’s programme that has shaped over 3,000 senior leaders and executive coaches worldwide. He has advised and coached senior executives at global firms including Goldman Sachs, BP, Shell, Unilever, McKinsey, and Volvo. A prolific author of over 60 books and 400 articles, his work appears regularly in The Financial Times, The Economist, and Harvard Business Review. Recognised by Le Capital, Wirtschaftswoche, and The Financial Times as one of the world’s top 50 management thinkers, he is widely regarded for advancing more human-centred approaches to leadership.

Yulia Chupina:

Senior Adviser (Luminary) at Accenture and executive coach with over 12 years of board experience. Formerly a banker and McKinsey consultant, Yulia has led banking transformations in digital, agile, organisational change, and talent development. Her coaching spans the finance, tech, and consumer goods sectors, blending technological insight with emotional intelligence to guide leaders through transformation. Recently, she advised BBVA on agile methodologies and senior talent development. Influenced by thought leaders such as Manfred Kets de Vries and Gabor Maté, Yulia brings an analytical, reflective approach to leadership. She has lived and worked across the UK, Spain, the US, and Russia.

Elizabeth Florent:

Elizabeth has worked closely with Manfred Kets de Vries for many years and has served as a Senior Lecturer and Research Fellow at INSEAD. Her extensive background in leadership development spans organisational consulting, executive coaching, and academic research. She holds advanced degrees in Organisational Development and Clinical Organisational Psychology and is a certified Coaching Supervisor through the Tavistock Institute. Her doctoral research explored experiential domains in executive education, and she has authored or co-authored numerous academic articles, case studies, and books on leadership and organisational dynamics. Elizabeth led the development teams behind KDVI’s diagnostic instruments, including the GELM, OCA™, and ITI. Drawing on her diverse training and global experience, she brings deep cross-cultural insight to her work with leaders worldwide. Originally from California, Elizabeth has made France her home for over 30 years.