“I had the pleasure of working alongside Nachi while I led the marketing at Amazon, where Nachi served as a senior Business Intelligence Engineer (BIE). In that capacity, Nachi demonstrated not only exceptional proficiency in data modeling and analytics but also an extraordinary ability to translate complex data insights into strategic vision. His contributions were instrumental in driving the success of our programs, providing clear, actionable intelligence that informed our decision-making processes and strategic directions. Nachi's approach to problem-solving is both innovative and pragmatic, making complex concepts accessible and actionable for cross-functional teams. His work went far beyond the traditional scope of a BIE; he was a key strategic partner in our marketing efforts, offering insights that shaped our approach to market challenges and opportunities. His dedication to excellence, combined with his ability to envision and articulate strategic directions, makes Nachi an invaluable asset to any organization. As someone who has seen his impact first-hand, I can confidently say that any team looking for a leader in data science and analytics will find in Nachi a remarkable resource—a true leader capable of guiding strategic decisions and driving significant business results. Nachi is without a doubt a top-tier talent in his field, and I wholeheartedly recommend him to any organization aiming to elevate their data-driven strategies to the next level.”
About
Contributions
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How do you compare marketing channel performance?
When it comes to performance measurement, we need to have three kinds of metrics tracked separately 1. Business KPIs - This indicates the impact of campaign on our core business KPIs like Visits, Sale leads, Conversions etc 2. Customer Engagement Metrics - This measures how customers have interacted with our ads. Some of the include Number of impressions, clicks, CTR, VTR for video ads, TRP for tv ads etc. 3. Campaign Operational metrics - #Customer Reach (unique customers reached), avg impressions per customer, Return on ads, Cost for conversion etc. There are various tools used by orgs to measure each of the above class of metrics. It’s important to have goals in all 3 aspects before we launch any campaign
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How do you compare marketing channel performance?
Any medium that lets you “talk” to your customers is a marketing channel. Choice of channel and messaging are the key for a campaign’s success. There are plenty of channels already and it constantly evolves. Some broader categories of channels include 1. Online - Display ads, Social Media ads, Search ads, influencer targeting etc. 2. Offline - TV ads, Print, Billboards, Radio etc. 3. Affiliates - Other sites generating traffic & sales for you. Example is review sites having links to products sold elsewhere 4. Brand Ads - Partnering brands marketing for us; An example to this is, Flipkart marketing Axis bank cards on their platform 5. Others - Word of Mouth(Ratings & Reviews, polls, surveys can be the tools here), Referral program, Offers.
Activity
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After months of planning, lively design discussions, and a touch of patience, I am excited to announce that our office renovation is officially…
After months of planning, lively design discussions, and a touch of patience, I am excited to announce that our office renovation is officially…
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🎬 Behind the scenes of something special! After lots of research, planning, and scripting, I finally wrapped up the studio shoot for my first…
🎬 Behind the scenes of something special! After lots of research, planning, and scripting, I finally wrapped up the studio shoot for my first…
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If you’re building Multi-Agent Systems with CrewAI or AutoGen… but ignoring A2A and MCP — you’re missing the bigger picture. Body: Yes, tools like…
If you’re building Multi-Agent Systems with CrewAI or AutoGen… but ignoring A2A and MCP — you’re missing the bigger picture. Body: Yes, tools like…
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Experience & Education
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Nykaa
View Nachiappan’s full experience
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Licenses & Certifications
Volunteer Experience
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Organizer
LatentView Analytics
- Present 9 years 11 months
Education
Conducted Hackathon inside my organization along with two other colleagues. It was a huge success and gave nice exposure to the cutting edge technologies and best practices for all the participants. Apart from the individual gains it promoted team building activity & interaction between fellow employees.
Publications
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Bibliometric ranking of research institutions - ACM SIGKDD 2016
ACM SIGKDD 2016
Other authors -
Honors & Awards
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3rd Place in KDD Cup 2016
ACM SIGKDD
ACM's Special Interest Group on Knowledge Discovery and Data Mining together with Microsoft Research has conducted a competition to rank top research institutions for various conferences using publicly available data sets like Microsoft Academic Graph (MAG). With over 900 data enthusiasts participating in 500+ teams globally, our team won a 3rd place in it. It also gave us an opportunity to present our methodology as workshop paper in KDD 2016 held at San Francisco, CA.
Languages
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English
Full professional proficiency
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Tamil
Native or bilingual proficiency
Recommendations received
2 people have recommended Nachiappan
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