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🎥 “India’s Stories Deserve the World” — Uday Shankar Charts the Next Decade for Indian Entertainment 🌍 At the WAVES 2025 Summit in Mumbai, Uday Shankar, Vice Chairman of JioStar and Co-founder of Bodhi Tree Systems, delivered a deeply insightful keynote, reflecting on three decades of India’s video entertainment revolution—and mapping out a visionary path for the industry’s future. From the rise of satellite TV in the 1990s to the explosion of digital platforms like Hotstar and JioStar, Shankar outlined how India went from an ignored market to a hub of over 700 million video consumers. Yet, despite this distribution triumph, he cautioned that content innovation, creative infrastructure, and talent development must accelerate to keep pace. 🔹 “You cannot serve 750 million viewers with the same pool of 5,000–6,000 creators,” he stated. 🔹 He urged for hyper-localized storytelling, expanding into languages and dialects beyond the metros. 🔹 He challenged Bollywood to evolve and connect with India’s young and diverse audience. 🔹 He emphasized investing ₹87,000 crore (~$10B) into content—not for valuation, but for long-term audience engagement. 🔹 And he called for reinventing monetization models to go beyond traditional ads and subscriptions. 💡 The message was clear: India’s entertainment sector is poised for global leadership, but realizing this potential requires deep investment in people, platforms, and culturally-rooted storytelling. 📊 With India’s screen sector already at $30B—and ambitions to rival the U.S. and China—it’s time for the industry to think bigger, bolder, and more local. https://lnkd.in/gZNiSJaQ Bodhitree Multimedia Ltd. I George Cherian I Richa Anand #UdayShankar #JioStar #IndianEntertainment #MediaLeadership #Streaming #ContentEconomy #DigitalIndia #VideoEntertainment #Storytelling #CreativeEconomy #LinkedInNews

🎬 India’s Screen Industry: A $61.2 Billion Economic Force in 2024 🇮🇳📈 According to a landmark report by the Motion Picture Association (MPA) and Deloitte, India’s film, television, and online video services sector contributed $61.2 billion (INR 5.14 lakh Cr) to the economy in 2024 and supported 2.64 million jobs. This isn’t just about entertainment — it’s about economic growth, cultural influence, and soft power on a global stage. Key projections include: ✅ Direct output of $16.8B in 2024 ✅ Industry growth at 6–7% CAGR through FY2029 ✅ Potential to hit $20B with the right regulatory support ✅ Expansion of storytelling beyond metros to unlock regional creative potential As Charles Rivkin, Chairman and CEO of MPA, said: “India is a critical global market... With the right policies and continued investment, India can build an even stronger production ecosystem.” The time is now to invest in India’s storytelling economy — rooted in diversity, powered by innovation, and ready for the world. 📘 Read the full insights and discover why India’s screen sector is poised to lead globally. https://lnkd.in/gZcrRnVk Kevin Vaz I Shibasish Sarkar I Producers Guild of India I FICCI Media and Entertainment Division I Richa Anand I Deloitte #MediaAndEntertainment #IndiaEconomy #FilmIndustry #CreativeEconomy #DigitalIndia #MPA #Deloitte #Jobs #SoftPower #Streaming #Storytelling

This summer, Dinshaw’s — the iconic 93-year-old brand we’ve all grown up loving — is turning heads with its bold new campaign: #DildaarDinshaws. In collaboration with creative agency The Womb, the campaign brings to life the brand’s “irrational generosity” — where perfection, quality, and delight come before profits. More than just ice cream, Dinshaw’s is reintroducing itself to a new generation with humour, heart, and a whole lot of personality. From Connected TV during IPL to quirky new films, get ready to see Dinshaw’s like never before! https://lnkd.in/gtzCXqDm Zervin Rana Dinshaw's Dairy Foods Pvt Ltd Malvika Mehra Shrirang Tembhekar Dhaval Jadwani The Womb #Dinshaws #TheWomb #BrandReinvention #LegacyWithTwist #IrrationalGenerosity #SummerCampaign2025

In a world that’s always rushing, Grameen Kulfi and Garage Worldwide are asking a simple question — Jaldi Kya Hai? Their new campaign is a gentle reminder to slow down and savour life’s little joys, starting with kulfi made the traditional way — slow-stirred, patiently frozen, and rich with flavour. Every bite is a celebration of mindfulness, heritage, and the beauty of being present. Because true happiness isn’t in the hustle — it’s in the pause. https://lnkd.in/gphNt7-D Raj Bhandari Walko Food Company Raj Nair Garage Worldwide Sanjay Deshmukh #JaldiKyaHai #GrameenKulfi #SlowDownSavourMore #MindfulEating #TraditionalTaste

🎬 “The theatrical window is still magical.” 📱 “We’re building a unique playbook in India—10 languages, multiple Prime plans, 7000+ movie rentals, and counting.”, Kelly Day and Gaurav Gandhi. At Asia Video Industry Association - Future of Video India 2025 summit, two of Prime Video’s global leaders— Kelly Day (Head of International & VP, Prime Video) and Gaurav Gandhi (VP, Asia Pacific & MENA)—offered a powerful view into how Amazon’s streaming platform is evolving for a new era of entertainment. From preserving the charm of theatrical releases to pioneering digital-first, multi-language innovations in India, Prime Video’s strategy is clear: 🚀 Global scale, local depth. 📈 Customer-first, format-flexible. 💡 Key insights: – India is one of Prime Video’s fastest-growing markets & a major content and innovation hub. – 25% of India’s viewing is from outside the country. – Rentals come from 95% of India’s pin codes. – India is the only locale with multiple Prime plans (Prime, Prime Lite). – The “10-language programming” model from India is being studied globally. In a world of choice, Prime Video & Amazon MGM Studios is working to be the first destination for entertainment—any screen, any format, any language. Louis B. I Clare Bloomfield I Charmaine Kwan I Teck Wee Tan I Shahira Caffoor I Ananta Das #FutureOfVideo #PrimeVideo #Streaming #DigitalInnovation #EntertainmentLeadership #IndiaMarket #GlobalStrategy

🚀 "We're not chasing time spent — we're delivering value." – Sushant Sreeram, CMO, JioStar at Asia Video Industry Association (AVIA’s) Future of Video India with Louis B. At a time when most platforms equate engagement with watch time, JioStar is flipping the script. As Sushant shared, their currency isn't minutes — it’s meaning. It’s about creating doable emotions, not passive consumption. 🎯 Whether through hyper-personalisation powered by ML, or a continuum monetisation model that blends ads, subscriptions, and micro-payments — the focus remains clear: build habits, earn loyalty, and scale trust. From: ✅ 61M concurrency during the Champions Trophy ✅ 280M+ subscribers in under 3 months ✅ 500M+ users engaging across TV & digital To immersive IPL experiences, spiritual live-streams, and the world's largest slate of global studios on one platform — JioStar isn’t just building for India, it’s building from India. 💡 A reset in entertainment. A brand for all. A platform where users don’t have to choose between free and premium, between IPL and Coldplay. The future? Infinite Possibilities. 🌍📲 https://lnkd.in/g6wkbT_y Clare Bloomfield I Charmaine Kwan I Teck Wee Tan I Laurel Tsui I Vanessa Li I Shahira Caffoor I Ritam Chakrabarty I Saraswati Salunke I minakshi achan #JioStar #DigitalIndia #Streaming #AVOD #SVOD #CMOInsights #VideoFuture #EntertainmentTech #Innovation #IPL #ContentMarketing #Personalisation #Leadership #MediaTransformation

"If what you're watching doesn't touch you, doesn't connect with you, there is no business." – Monika Shergill, VP Content, Netflix India At the recent Asia Video Industry Association 's 'Future Of Video India' summit, Monika Shergill shared powerful insights with Gaurav Laghate on what drives Netflix India's content strategy—and why emotion, innovation, and bold storytelling are non-negotiable. From investing in skilling talent across 23 states, to greenlighting daring new series like Heeramandi and Lucky Baskhar, Netflix is shaping India’s entertainment future by betting big on authenticity, creative risk-taking, and global ambition. 💡 Key Takeaways: ✅ Emotional resonance is the foundation of good content ✅ Innovation and consistency must co-exist ✅ Local love drives global success ✅ India’s diversity is its narrative superpower 🎥 Netflix isn’t just following trends—it’s setting them. And the mission? “To be the most loved and sought-after entertainment service in India.” https://lnkd.in/gHR4cyUB Clare Bloomfield I Charmaine Kwan I Teck Wee Tan I Laurel Tsui I Vanessa Li I Shahira Caffoor I Reed Hastings I Marian Lee I Maria Ferreras I Minyoung KIM I Elizabeth Stone I Ruchikaa Kapoor Sheikh I Tanya Bami I Aneesha Mukhopadhaya I Sudeep Ralhan I Abhishek Goradia #NetflixIndia #MonikaShergill #AVIA2025 #Streaming #EntertainmentLeadership #DigitalIndia #ContentStrategy #StorytellingMatters #FutureOfVideoIndia

“The certainties of the past are over.” That’s how Gaurav Banerjee, MD & CEO of Sony Pictures Networks India, summed up the changing media landscape at Asia Video Industry Association AVIA’s Future of Video Summit in India. In a thought-provoking conversation with Louis B., CEO of AVIA, Gaurav shared sharp insights on how Sony is responding to an era of disruption: 🔹 Average content will no longer cut it. 🔹 Pay TV growth is no longer a given — strategic reinvention is essential. 🔹 Authenticity and hyper-local storytelling are the future. 🔹 Sony is now a content studio — platform-agnostic and IP-driven. 🔹 From CID to Crime Patrol, Sony is creating a flywheel across TV, OTT, YouTube, and free-to-air. His mantra? Create great shows. Monetise smartly. Reinvent continuously. As India enters a new content era with global implications, Sony’s pivot is a case study in how legacy media can remain bold, agile, and future-focused. 👏 Big kudos to AVIA for curating such an engaging session! https://lnkd.in/gCnmFgD3 Clare Bloomfield I Charmaine Kwan I Teck Wee Tan I Laurel Tsui I Vanessa Li I Shahira Caffoor I Ravi Ahuja I Ajay Bhalwankar I Ambesh Tiwari I Danish Khan I Manu Wadhwa I Nachiket Pantvaidya I Ritesh Khosla I Sandeep Mehrotra I Tushar Shah I Rajshekar Baddam #MediaLeadership #ContentStrategy #SonyPictures #FutureOfVideo #AVIA2025 #GauravBanerjee #Streaming #TV #DigitalTransformation

Bharat Petroleum Corporation Limited (BPCL) has announced that SANJAY KHANNA, Director (Refineries), has taken over additional charge as Chairman and Managing Director. With over 30 years of expertise in refinery operations and strategic project execution, Khanna’s leadership comes at a pivotal time for BPCL. A Chemical Engineering graduate from NIT Trichy and a Finance Management postgrad from Mumbai University, he has spearheaded major developments across BPCL’s key refineries. His appointment signals a continued push for innovation and growth in India’s dynamic energy landscape. https://lnkd.in/gA3B4SAm #LeadershipUpdate #BPCL #EnergyLeadership #SanjayKhanna #OilAndGas

JioStar has appointed Srijith Jagdish as Head of Emerging Markets for its Entertainment portfolio, underscoring its commitment to expanding in high-growth regions. With 18+ years of cross-sector experience, including his recent role as Head – SMB Ads Revenue at Disney+ Hotstar, Srijith brings a strong track record in scaling monetization and strategic growth. His deep understanding of consumer behavior and leadership experience across media and automotive sectors make him a key asset as JioStar charts its next phase of expansion. https://lnkd.in/gavC-uCw #LeadershipUpdate #JioStar #EntertainmentBusiness #EmergingMarkets #SrijithJagdish