Delivering a Chinese story to a global audience calls for finding something that resonates. We partnered with Lingxi Games to explore the popularity of its simulation strategy game Three Kingdoms Tactics, which is based on a period of Chinese history marked by fierce conflict and political intrigue. We produced a video-led episode that frames the gameplay around the themes of power, competition and strategy, making it more accessible to a broad audience. It brings together three personalities from different cultural backgrounds to play various game scenarios and also share how Three Kingdoms Tactics appeals to each of them. Check out the full video to hear what they had to say. https://lnkd.in/gjAqCetb SCMP Advertising + Cherry Law Nick J. Angie Hon Bonnie A. Dominic Ngai Guy Haydon Natalie Kam Flora Gao Karina Cheng Hannah Jiang Celine A.
SCMP Morning Studio
Advertising Services
Hong Kong, Hong Kong 2,180 followers
The creative house of the South China Morning Post (SCMP) specialising in storytelling for brands
About us
Morning Studio is a dedicated branded content team at SCMP that is leading the evolution of marketing in the region by more strategically connecting advertisers with readers through enhanced content solutions offerings. Morning Studio combines world class branding strategists, multimedia designers, and audio/video producers with editorial experts who have a deep understanding of SCMP’s readers. Crafted with SCMP’s high editorial standards, branded content is presented with the unique voice of the particular SCMP platform on which it is featured, whether SCMP.com, Abacus, Inkstone or Goldthread. Morning Studio’s online content can be complemented by integrated offline offerings such as sponsored supplements, bespoke publications and customised events. For further information, please contact us at morningstudio@scmp.com
- Website
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https://morningstudio.scmp.com/
External link for SCMP Morning Studio
- Industry
- Advertising Services
- Company size
- 501-1,000 employees
- Headquarters
- Hong Kong, Hong Kong
- Founded
- 2018
- Specialties
- branded content, advertising, digital marketing, digital media, event planning, event management, event production, creative solutions, bespoke publishing, custom events, content solutions, advertorial, custom publishing, branded storytelling, marketing solutions, native advertising, multimedia production, infographics, videos, and social media
Updates
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After achieving award-winning success with “Craft Matters”, our 2024 video-led series created in collaboration with UBS, we are back working with the bank on a sequel series focusing on individual crafts that help shape success. In the first episode, LH Koh, UBS’ head of global family and institutional wealth for Asia-Pacific, explains how painting informs his calm, thoughtful approach to building trust with his clients. The piece brings the campaign’s theme to life, showing how patience, perspective and human understanding can help in navigating the complexities of wealth management. Watch the full video to see how Koh has mastered the art of providing clarity. https://lnkd.in/g9agmABZ SCMP Advertising+ Lou Wee Josi Yan Gladys Yuen Nick J. Angie Hon Bonnie A. Reggie Ho Elizabeth Turner Celine A. Denise Chan Kimberly K. Karina Cheng Hillian Siu
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Luxury travel today is about seeking meaningful experiences driven by the power of imagination. We explored this idea in an article produced for Melco Resorts & Entertainment featuring an interview with its chairman and CEO, Lawrence Ho, who told us how the integrated resort of the future is being shaped through innovation and artistic expression. Centred around the launch of Melco’s “Be a Dreamer” campaign at its City of Dreams Macau resort, the piece explains how the brand is rethinking luxury travel for a new generation of travellers who increasingly value emotional connection, cultural depth and immersive experiences. Check out the full article to learn more about Melco’s vision for the future of luxury travel. https://lnkd.in/gTRhWH8m SCMP Advertising+ Cherry Law Kelly Chau Elizabeth Turner Wing Chan Kimberly K. Celine A. Denise Chan Hannah Jiang
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A financial hub is defined not only by its infrastructure, but also by the international businesses choosing to base their operations there. Morning Studio collaborated with TRX City to produce a video-led feature about the Tun Razak Exchange(TRX), an international financial centre in Kuala Lumpur built to support Malaysia’s economic growth and global ambitions. Featuring interviews with the leader of the centre’s development as well as representatives of tenant companies like CGS International Securities and Ant International, the piece explores how connectivity, liveability and a curated ecosystem are helping attract global firms, talent and capital to Malaysia. Watch the full video to see how TRX reflects Kuala Lumpur’s growing status as a financial hub. https://lnkd.in/gTfudKN6 SCMP Advertising+ Darryl Choo Feroz Jahan Bonnie A. Jamie Barys Natalie Thomas Megan McCoid
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We are thrilled to share that we have been recognised in the Society for News Design‘s (SND) 47th annual Creative Competition, with three of our multimedia stories receiving an Award of Excellence: “A nation by design”, created for DesignSingapore Council “Life-changing AI and robotics”, created for HKSTP “Are you ready to embrace artificial intelligence?”, created for Lazada These prestigious awards celebrate thoughtful and innovative visual storytelling that engages readers. Morning Studio is honoured to have our projects spotlighted by SND, an international organisation that has long set the benchmark for excellence in visual journalism and infographic design. A huge thank you to our talented creative team, Wing Chan and Gina Lee, along with our collaborative partners for the vision and dedication that made these works possible. Check out our award-winning projects at the links below: https://lnkd.in/g_Bj8y9t https://lnkd.in/g6z_iyPN https://lnkd.in/gECP77_G
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Elite status is not limited to the spotlight or a medals podium. It extends into the way one builds a business, perseveres through setbacks and nurtures a family. In the third episode of our video series “The Elite Equation”, produced with HSBC Premier Elite, host Victoria Tang-Owen (鄧愛嘉) meets Li Xiaopeng, China’s most decorated gymnast, for a conversation paired with a friendly game of pickleball. The Olympic gold medallist tells her the ways in which his athletic legacy has influenced his approach to his other roles in life as an entrepreneur, husband and father. Listen to their full conversation, and then tell us about one lesson you have carried from your career that applies to your everyday life. https://lnkd.in/gAZuXuhR SCMP Advertising+ Lou Wee Nick J. Jennifer Choi Angie Hon Gladys Yuen Karina Cheng Megan McCoid Jacqueline Kot Celine A. Kimberly K.
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For elite athletes, prioritising holistic health is a lifetime investment. In the second episode of “The Elite Equation”, our video series produced in partnership with HSBC Premier Elite, host Victoria Tang-Owen (鄧愛嘉) meets Hong Kong Olympic swimmer Ian Ho to discuss well-being as both a competitive advantage and a personal asset. Ho shares his insights about mindset being foundational to wellness, resilience and adaptability being common traits among top athletes, and relationships proving essential to maintaining good physical and mental health. Check out their full conversation now, and in the comments below share the investment you made in your health that is paying off in the long term. https://lnkd.in/gZYfsjMe SCMP Advertising+ Lou Wee Nick J. Jennifer Choi Angie Hon Gladys Yuen Karina Cheng Megan McCoid Jacqueline Kot Celine A. Kimberly K.
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What does it mean to be “elite” – is it a mindset, or something that can be measured? We recently collaborated with HSBC Premier Elite to produce a four-episode video series titled “The Elite Equation”, hosted by Hong Kong designer and creative director Victoria Tang-Owen (鄧愛嘉), who explores what makes someone truly elite in their field. In the first episode, she goes to Shanghai to talk to Shangguan Zhe, founder of the streetwear label Sankuanz. He tells her about the cultural influences in his designs and also explains how travel has helped him push his creative boundaries to reach elite status in the fashion world. Watch their full conversation and tell us: what does “elite” mean to you? https://lnkd.in/gwR2r9CM SCMP Advertising+ Lou Wee Nick J. Jennifer Choi Angie Hon Gladys Yuen Karina Cheng Megan McCoid Jacqueline Kot Celine A. Kimberly K.
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Travel planning is entering a new phase, with artificial intelligence playing a growing role in people’s research and decision-making. We produced an article for Dida Travel explaining how AI technology can help travel brands keep up with soaring expectations for instant, personalised bookings while also optimising inventory, pricing and services at scale. It draws from insights shared during the “Limitless: Dida Engage 2026” forum held in Shenzhen, which featured a keynote address by Dida Group CEO Daryl Lee and a discussion panel about how the use of AI is reshaping travel industry operations. Read the full article to learn more about this and other topics discussed at the forum. https://lnkd.in/gKHUmUAE SCMP Advertising+ Darryl Choo Dominic Ngai Elizabeth Turner Kimberly K. Celine A. Natalie Kam Flora Gao
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When computer science pioneers receive a new stage for global recognition, it helps strengthen the entire tech ecosystem. The Shaw Prize Foundation recently added a new category to its annual awards for academic and scientific work, to also honour groundbreaking contributions in computer science. We produced an article spotlighting this development, which includes interviews with Dr Raymond Chan, the foundation’s chair and council member, and Professor Jennifer Tour Chayes, chair of the Shaw Prize in Computer Science selection committee. They explain why this move was timely and necessary, as computer science is underpinning global transformations in artificial intelligence, communications, healthcare and more. Read the full story to learn what they had to say about the growth of computer science as well as the expansion of the Shaw Prize. https://lnkd.in/gez-AdSN SCMP Advertising+ Kelly Chau Dominic Ngai Josi Yan Karina Cheng Celine A.