Hong Kong SAR
1K followers 500+ connections

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About

★ Leader of InsurTech Platform, FinTech, B2B2C Partnership, Digital Banking, Ecosystem…

Activity

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Experience & Education

  • WeLab

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Volunteer Experience

  • President and Board Member

    Organization of Chinese American - Orange County

    - Present 13 years

    Civil Rights and Social Action

Courses

  • Crucial Conversation Communication Class

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  • Dale Carnegie: “Communicate to Influence”

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  • Decker Communication Presentation Course

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  • Tony Robbins’ Unleash the Power Within workshop

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Projects

  • 2012-2013 New York Jingle Ball Sponsorship and Social Media Marketing Integration

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    The combination of music and social media is a great way to reach the young adult market and help the brand stay relevant. I lead our sponsorship of New York Jingle Ball Concert in 2012 and 2013 and Hometown Hero Competition. The competition being held in New York City. The sponsorship and social media marketing integration includes extensive radio and digital media exposure, an on-site activation and online consumer contest, seat upgrate and random acts of kindness to generate leads and brand…

    The combination of music and social media is a great way to reach the young adult market and help the brand stay relevant. I lead our sponsorship of New York Jingle Ball Concert in 2012 and 2013 and Hometown Hero Competition. The competition being held in New York City. The sponsorship and social media marketing integration includes extensive radio and digital media exposure, an on-site activation and online consumer contest, seat upgrate and random acts of kindness to generate leads and brand recognition. It resulted in increase in followers and tweets on Tweeter, Facebook and Instagram, and more than 200,000 social media impression and 1.2 M media impression, increased 30% leads, and brand recognition among the target young adult market.

    See project

Languages

  • Chinese-Mandarin and Cantonese

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Organizations

  • NAAAP - Philadelphia

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